Study: More Ontario Players Participating on Regulated iGaming Sites

Author Image Article By Mark Keast GDC - Icon - Black - Info
Date IconLast Updated: 
Share On Your Network
Study: More Ontario Players Participating on Regulated iGaming Sites

Ontario last Thursday celebrated the two-year anniversary of an open, competitive, regulated igaming market.

“This is another pivotal milestone in our ongoing work to provide players and businesses with a strong, competitive and safer online gaming environment that meets consumer expectations,” said Ontario Attorney General Doug Downey in a statement. “We look forward to iGaming Ontario's continued success as a global innovator, as a job creator that sustained more than 12,000 jobs in its first year of operation, and as a leader in the online gaming space.”

There are currently 47 registered operators offering 77 regulated sites to Ontarians

⭐ Place Your Bets at DraftKings ⭐

To mark the occasion, iGaming Ontario and the Alcohol and Gaming Commission of Ontario issued an IPSOS study of Ontario players showing that 86.4% of players in Ontario are now participating in igaming on regulated sites (over the preceding three months when they were asked). 

The IPSOS study was conducted in February 2024. This represents an increase from the 85.3% of igaming participants who reported playing on regulated sites in a similar study conducted in 2023.

According to Vixio, a global regulatory intelligence company, the Ontario igaming market last year jumped to sixth spot in the world by gross gaming revenue, ahead of markets like Michigan and New York (that includes estimates of the government-owned Ontario Lottery and Gaming Corporation igaming activity).

“When talking about Ontario’s igaming market, the numbers tell us a lot,” said Heidi Reinhart, iGaming Ontario Board Chair, “but what I’m most proud of are the countless ways that our government partners, operators, responsible gambling experts, players and employees have worked together to help us create a world-class market that is Ontario-made for Ontarians.”

⭐ Place Your Bets at BetMGM ⭐

The number of people still using unregulated sites remains a notable challenge for the industry. 

The AGCO said in a statement that the study found that 20.1 of those who gambled online the prior three months wagered on a combination of unregulated and regulated sites, while 13.6% did all their betting on unregulated sites. Participants named over 350 unregulated websites they have used.

DWG Moves into Ontario; Bluberi Moves into Alberta

In other business news, Design Works Gaming announced a deal with Caesars Digital in Ontario to launch its content on the operator’s Caesars Palace Online Casino and Caesars Sportsbook & Casino platforms in Ontario.

Meanwhile, Bluberi Gaming, a gaming product and technology company, announced a deal with Alberta Gaming, Liquor & Cannabis to bring machines and their top performing titles to casinos in the province.

Rivalry Reports Prelim 4TH Quarter and Year-End 2023 Results

Rivalry released their Q4 and year-end 2023 results Friday. Here are some broad headlines: There was a betting handle of $423.2 million in FY 2023, an increase of 82% year-over-year. Revenue of $35.7 million in FY 2023 was an increase of 34%. Gross profit of $16.2 million in FY 2023 was up 66% year-over-year. The company is also pointing to positive customer KPI trends: FY23 set all-time customer KPI records, including average handle per customer (up 30%), average revenue per user (up 24%), and record low cost of customer acquisition (marketing spend down 15%).

Learn More About Our:

Updated by GDC - Icon - Black - Info

Mark Keast

Last Updated Icon

Last Updated:  

Facebook Icon Twitter Icon Linkedin Icon Email Icon Copy Link Icon