HeadsUp Joins Ever Growing Canadian Gambling Market

The announcement comes after nearly two years since HeadsUp President and CEO Doug Wilson said, “The rapidly evolving opportunities in the Canadian market, as well as in other countries, are very encouraging and our team has been anticipating licensing and government regulation that we are strategically poised to take advantage of.”

Since launching in 2008, HeadsUp cites its core business as being in gaming and this being a “major step forward as a licensed and approved affiliate in the white market jurisdictions sets the stage for substantial revenues.”

Through this process, HeadsUp has partnered with Canadian sports entertainment company Enteractive Media Inc for daily content production for “sports betting customer acquisition.”

HeadsUp and Enteractive will be hosting panels and main stage presentations at the SIGMA America’s iGaming conference in Toronto, which will be “the largest Gaming conference to date in Canada.”

Together, HeadsUp and Enteractive further announce multiple “super affiliate agreements.” The first of which is with Casino Affiliate Partners. This partnership will facilitate their core sports handicapping and information services to monetize viewership based in those regulated markets.

What the Agreement Means

With this deal, GameChangerz will be able to market and drive traffic as a sub-licensed and approved operator in Ontario and the six US states with brands like DraftKings, FanDuel, PointsBet, and more. The deal is expected to have 60 affiliate revenue deals in North America. 

Additionally, negotiations are “underway” to “nest” customer acquisition content in both the Canadian and US major sports networks, in addition to a 30-minute television show. The show would first be tested in Ontario during the NFL and NCAAF seasons. From here, the plan would be to syndicate it in the US and distribute it through several social media channels via “call to action” videos.

So far, the partnership has daily content on its website, Facebook, Instagram, Twitter, and subscription services through Discord and Patreon. 

With this partnership, the companies aim for revenues of $1.3 million in the first year, with a goal to reach $30 million by the fourth year. This will be while content is produced in Toronto and Calgary studios, in addition to other studios in casinos and sportsbooks worldwide.