NBA Partners With Proline To Be Official Ontario-Based Sportsbook

What’s in the Partnership

With this partnership, both the NBA and OLG will “create unique experiences” for PROLINE+ — the online sports betting partner — and the retail version, which is founded at “nearly 10,000 outlets in Ontario.”

According to the press release, the NBA and OLG have already established a successful relationship. Through the partnership, the two organizations have created co-branded experiences for fans “for years,” including the NBA Winners’ Corner, which OLG presented, and also NBA Films for Fans, created with OLG.

"Continuing our partnership with an incredible organization like the NBA will help OLG create new excitement and opportunities for basketball fans on PROLINE + and PROLINE at retail," Dave Pridmore, OLG's Chief Digital and Strategy Officer said in a news release. "We're thrilled to offer wagering on the NBA Draft for the first time while bringing our valued sports bettors even closer to the game through exclusive content and gameplay." 

Moving forward, OLG will continue using NBA betting data and “integrate official league marks and logos into select products and collaborate with the NBA on a variety of engaging basketball content for OLG's customers across its sports betting, lottery, and iGaming product lines.”

"This expanded relationship marks the latest iteration of our deeply valued long-term relationship with OLG," said Kuljeet Sindhar, NBA's Associate Vice President, International Gaming & Data Ventures. "We are delighted to continue to work together with OLG to innovate around the fan experience in a new era for Ontario sports betting."

OLG offers a responsible gambling program, PlaySmart, which features tools and educational materials for online players to “engage in positive play” and is also customizable to you. 

The NHL formed a partnership with PROLINE in March.