PointsBet Forms Sports Betting Partnership With Ottawa Redblacks

PointsBet is expanding its presence with Canada with another partnership, this time, with the Ottawa Redblacks.

The deal makes PointsBet Canada Sportsbook the official sportsbook of Canadian football in Ottawa and their home facility, TD Place.

"It is hard to imagine anything more Canadian than the Canadian Football League (CFL) in Ottawa," Scott Vanderwel, Chief Executive Officer of PointsBet Canada, said in a media release. "We are excited to be working with one of the premier franchises in the CFL and can't wait to bring a new, unrivaled form of entertainment to Redblacks fans."

The PointsBet Canada logo will be featured on all Redblacks jerseys this season and prominent branding throughout TD Place. PointsBet Canada also is the new presenting sponsor of the PointsBet Sideline Club at TD Place, giving fans an up-close and personal view of the game from field level.

"We proudly wave the Canadian and CFL flag in the Nation's Capital and it was important to us that this partnership be with a Canadian operator who not only knows the City of Ottawa, but also loves the CFL and appreciates our Redblacks fans and the passion they have for our team and our league," OSEG President and CEO Mark Goudie said in a media release. "We proudly welcome PointsBet Canada to RNation and look forward to an exciting, innovative relationship and an exceptional game experience in the PointsBet Sideline Club."

PointsBet in Canada

The agreement with the Ottawa Redblacks is the latest for PointsBet in Canada. The Australian-based company also reached partnerships with Curling Canada, and Canada’s national curling champions, Team Kerri Einarson and Team Kevin Koe.

"PointsBet Canada is committed to building an identity that acknowledges the little intricacies that make us all proud to be Canadian,” Nic Sulsky, Chief Commercial Officer for PointsBet Canada, said in a media release. “Nothing says Canadian like three downs, a 55-yard line and the rouge. We are excited to add a little bit more red and black to RNation for years to come."

PointsBet was also one of the first approved sportsbooks to go live in Ontario on April 4 when the province’s new private regulated gaming market launches. PointsBet was approved for a licence by the Alcohol and Gaming Commission (ACGO) of Ontario.