Bet365 Sports Betting Review

Author Image Author
Last Updated: 

Bet365 is one of the massive success stories, not only in online betting but across the global internet. From modest beginnings in a portacabin in Stoke-on-Trent in 2000, bet365 is now one of the best online bookmakers in the world. 

Initially, the core product was sports betting, but the familiar gaming brand now offers a casino, live casino and several other gaming products. 

The company is well known for the ‘bet in-play now’ adverts featuring the British actor, Ray Winstone. The founders also own Stoke City Football Club who play in the Championship in England at the bet365 Stadium wearing shirts sponsored by bet365.

Bet365 Pros & Cons

  • Trusted global brand that focuses on compliance
  • Extensive range of in-play events and cash out facility
  • Generous bet365 sign up offer
  • Comprehensive package of ongoing bonus promotions
  • No live streaming of the English Premier League due to country contractual restrictions

bet365 Welcome Bonus

Bet €10, get €30 of free bets with bet365 as part of their welcome bonus, which will get you off to a great start. 

The bet365 welcome bonus has a relatively high value and provides a good incentive to open an account and make the qualifying deposit.

Always read the full T&Cs before placing any bets. 

Promotions and Free Bets Available from bet365

‘Offers’ is the first option on the bet365 main sports page. This link takes account holders to the promotions and bet365 free bet offer lobby which is organised under the following headings: Special Offers, Soccer, Horse Racing, Greyhounds and Australian Racing. 

At the time of writing, existing customers could benefit from the following soccer offers on the betting site:

  • bet365 2 Goal Offer
  • Accumulator Bonus
  • Bore Draw Money Back
  • Each Way First Goalscorers
  • Full Time Result – Enhanced Prices
  • Soccer Substitute Guarantee

For horse race betting, bet365 has a Price Promise and Best Odds Guaranteed, which also applies to greyhounds. The site features a bet365 early payout across several sports.

Read More: Get the best bet365 Cheltenham betting offers

bet365 Free Bets

The most well-known bet365 free bet offer is part of the ITV 4/1 Racing Offer. If you back the winner of any race broadcast live on ITV at odds of 4/1 or bigger, bet365 will credit a risk-free bet for up to €50 that can be used on the next live televised race. 

The site lists the qualifying races which are shown live on the channel. Overall, the bet365 package of loyalty bonuses is one of the best in terms of variety and quantity with Irish-facing fixed odds bookmakers.

bet365 Sports Betting Markets 

‘Sports’ is the first option on the main menu on the Bet365 homepage. The betting sports are listed in alphabetical order and there are about 30 in total. 

You can select sports to appear above this list so they can be reached more easily. The most popular betting sports with bet365 are soccer (football), horse racing and tennis. The full range of sports is targeted at the Irish market.

Cricket, golf, snooker, darts and both codes of rugby attract plenty of bets. The bet365 sports betting offer also includes the following four main professional and college sports in North America: American Football, baseball, basketball and ice hockey. 

In addition to mainstream sports, customers with bet365 can back outcomes in Politics, Esports, Virtual Sports, TV Specials and Lotto.

bet365 Betting Features

One of the many positives of the bet365 service is the range of leagues and markets across the betting sports, providing punters with various betting options. The site features odds in a wide range of pre-match, in-play betting and antepost markets. 

The Bet Builder facility allows bettors to create a personalised multiple bet for several outcomes in a soccer match. These events can be related so the odds are adjusted accordingly. Asian handicaps reward bettors the more they are correct.

Football is by far the most popular betting sport and the most bet on competition is the Premier League in Ireland. 

bet365 displays the match result betting market with a link to about 150 additional options, covering all the main elements of a soccer match. There is live streaming of fixtures in some minor leagues but not the main domestic leagues in Europe.

Customers with bet365 in Ireland can place bets in a comprehensive horse racing service. The offer includes meetings in the UK and Ireland, international fixtures and major overseas races. There is some live streaming once a registered customer meets the qualifying requirements. bet365 publishes ante-post betting on races at the Cheltenham Festival, the Grand National and Classics.

bet365 is best known for sports betting but the site also features the following gaming products: bet365 Casino, Live Casino, Games, Poker and Bingo. Customers can select from many established and modern video slots titles and several formats of table games in the casino and live casino.

In-Play Betting

The bet365 ‘bet in-play now’ adverts appear during breaks in live soccer matches and other sporting events. Ray Winstone has an acting persona that fits the target market. In-play betting with bet365 is huge and there are events across about 20 sports. 

Some fixtures are streamed live and there is a visual display of the progress of play for every in-play event. bet365 suspends live betting after an incident that has a material effect on the betting. Amended odds appear after a short delay. Live bettors can use cash out to take a profit before a bet closes during bet365 betting in running.

Live Streaming

bet365 cannot livestream matches in the English Premier League and Champions League because of restrictions due to TV contracts. However, the betting site can broadcast live matches in other leagues and sports such as tennis and horse racing. The picture definition is of a high quality but there are rarely commentaries except for live-streamed horse racing.

Live Streaming Live Streaming Green Checkmark
Cash Out Cash Out Green Checkmark
Acca Insurance Acca Insurance Red X
Odds Boost Odds Boost Green Checkmark
Time Out Time Out Green Checkmark
Bet Builder Bet Builder Green Checkmark

Betting Odds at Bet365

This table shows an example of some typical margins at bet365, for the main markets with the three most popular betting sports:

FootballMatch winner 3-way105.61%
Horse RacingRace winner102.50%
TennisMatch winner 2-way105.96%

The football odds are above the average while the horse racing and tennis margins are standard. bet365 displays odds in fractional format by default but the alternatives are decimal and American.

Depositing and Withdrawing at bet365

Customers can make deposits and withdrawals using debit cards but not credit cards. The other banking options include prepaid safe cards, Bank Transfers and e-Wallets. 

Deposits are free and instant. Some providers may impose a charge for carrying out withdrawal transactions which are subject to delays of 1 to 6 business days. The minimum transfer amount is €10 and the maximum depends on the provider.

Payment Method Deposit Amount Withdrawal Amount Withdraw Time
Cheque €100 Min - €100,000 Max €100 Min - €50,000 Max 5-28 Banking Days
Bank Transfer €100 Min - €100,000 Max €25 Min - €100,000 Max 2-10 Days
Paysafecard €5 Min - €1000 Max €5 Min - €2500 Max 1 Day
PayPal €15 Min - €8,000 Max €15 Min - €8000 Max 1 Day
Skrill €5 Min - €35,000 Max €5 Min - €35000 Max 1 Day
NETELLER €15 Min - €37,500 Max €15 Min - €37500 Max 1-12 Hours
Entropay €10 Min - €40,000 Max €10 Min - €40000 Max 1 Day
MasterCard €5 Min - €40,000 Max €15 Min - €30,0000 Max 1-3 Days
Maestro €5 Min - €40,000 Max €5 Min - €30,000 Max 1-3 Days
VISA 5 Min - 40000 Max €5 Min - €30000 Max 1-3 Days

bet365 Sports Betting Experience

The bet365 sports betting experience is outstanding with no major negatives or absent significant sports, leagues and features or betting market. The service works effectively on bet365 desktop and mobile platforms. One of the very strong areas is the bet365 betting in running platform.

Mobile App

Mobile users can download a fully functional bet365 app for iOS and Android technology. For those not interested in downloading another online betting app, the website can be read on mobile devices when the bet365 desktop browser is correctly optimised. The mobile platform provides an intuitive site that is not difficult to navigate.

IOS App IOS App Green Checkmark
Android App Android App Green Checkmark
Mobile Live Streaming Mobile Live Streaming Green Checkmark

bet365 Customer Support

Another major positive with bet365 is the quality of the support for customers. Contact methods are limited but there is a comprehensive Help section including Rules, FAQs and a complaints procedure. 

bet365 has a reputation for fairness and prompt replies to queries which is justified.

Available Hours: 24/7
Phone: +0800 028 8365

VIP/Loyalty Programme

bet365 does not offer a VIP scheme in tiers depending on stakes. However, the ongoing promotions for existing customers form a generous loyalty programme across the main betting sports.

bet365 Responsible Gambling Features

‘Responsible Gambling’ is one of the options on the Help menu. The site features control measures, including Self-Exclusion and Deposit Limits bet365 has partnerships with problem gambling support bodies and is a member of GamStop which provides self-exclusion services.

Deposit Limits Deposit Limits Green Checkmark
Time Out Time Out Green Checkmark
Stake Limits Stake Limits Green Checkmark
Profit/Loss Totaliser Profit/Loss Totaliser Green Checkmark
Self Exclusion Self Exclusion Green Checkmark

Our Verdict

bet365 is the best in class for fixed odds betting for customers located in Ireland. The company is committed to thorough compliance and regulations, bet365 provides a fair betting environment and safe and secure operation. 

The bet365 sign-up offer is transparent and achievable within the specific dates. The loyalty programme offers many event and sport-specific ongoing promotions. Overall, bet365 is one of the best destinations for betting on sports and other gaming products.

Visit Bet365 Sports

Bet365 Information

Our Rating
Total Sports
Total In Play Sports
Cash Out Sports

Support Hours:



Hillside, Festival Way Stoke-on-Trent Staffordshire ST1 5SH England


Supported Platforms:

Android, App, Desktop, iPhone, Mac, Mobile, Tablet, Windows


Payment Methods

Cheque Bank Transfer Paysafecard PayPal Skrill NETELLER Entropay MasterCard Maestro VISA