Last Updated: 21 Sep 2023The best new betting sites Ireland has to offer are ranked here. These rankings are based on first-hand reviews of each new betting site and have been updated to include the top new online bookmakers in December 2023.
The best new online betting sites are arranged into categories below. Our favourite features are highlighted, along with areas where they can improve. An alternative new betting site is also listed in each case.
Best Features: Free bets for new and existing customers. The sign-up offer matches your first deposit with up to €100 worth of free bets. There also free bets to be claimed every week after you've signed up.
Biggest Negatives: No live streaming.
Alternative: Pribet
Our View: Although we'd like to see live streams added, Bzeebet's 'Free Bet Thursdays' promotion was key to securing this new betting site's place on our list. Simply place €20 on accumulators throughout the week and you get a €5 free bet every Thursday.
Best Features: ZetBet has one of the best builder of any online bookmaker, where you can combine selections from one or more matches into a same-game acca with up to 30 legs.
Biggest Negatives: Not as many horse racing markets as with some rival sites.
Alternative: mr.play Sport
Our View: We love having the option of placing same-game accumulators with bet builders. ZetBet's bet builder gave us more variety than most, allowing us to combine same-game markets in football, tennis, rugby, basketball and American football.
Best Features: 20Bet's 'Forecasts' promo gives you with extra free bets when you land more than 8+ winning bets on football. The acca profit boosts here are more valuable than most (up to 100%) and there are boosted odds available daily on football singles as well.
Biggest Negatives: Processing times for debit cards are longer than e-wallets.
Alternative: Tebwin
Our View: A new betting site must have a strong football betting service to rank among the best new bookies in Ireland. 20Bet is the standout site in this regard, with football boosts and promotions for both new and existing customers.
Best Features: Luckster has a nice variety of hurling and Gaelic football markets, including early outright betting options for the All-Ireland champions. There are also GAA accumulator boosts of up to 77% available, depending on how many legs are in your acca.
Biggest Negatives: Bet builder not available for GAA.
Alternative: Casinoly
Our View: New betting sites can sometimes be slow to offer promotions on Gaelic games but we were pleased to find GAA bonuses at Luckster. The welcome bonus free bets can be used to bet on GAA and combo boosts apply to all GAA accumulators.
Best Features: Kwiff pays out your horse as a winner as long as it finishes a race first - even if it is later demoted. You also get a surprise bet (free bet placed on a random market) if your horse is second to the favourite in any race.
Biggest Negatives: Surprise bet feature might not be for everyone.
Alternative: Betiton
Our View: Kwiff has been around for less than a decade but, impressively, has already secured the rights to live stream big horse racing meetings. Add boosted odds and money-back specials to the equation and you have the best new betting site in Ireland for racing.
Our experienced sports betting reviewers are well-positioned to identify the best new online betting sites as soon as they launch. Find out more about our team members below:
Dublin-based Kevin brings nearly a decade of experience reporting on Irish sport as a journalist and betting tipster to our team. He has tried his fair share of new bookmakers over the years and has spent the last three testing and reviewing new betting sites for Gambling.com.
"Free bets are the main thing I look out for when choosing a new bookie. For this reason, Zodiac Bet is my go-to new betting site for 2023". A 100% matched first deposit bonus of €100 got me started when registering. I can also claim 10% free bet bonuses on my first three deposits every month. All of my favourite sports are catered to here as well - with outright, pre-match and live betting options for GAA, football, basketball and racing."
Jamie is the Managing Editor of our sports betting news team. His role involves staying on top of all the latest online betting developments, meaning he is well-placed to compare and review the latest new betting sites. Jamie reviews our list of new online bookmakers on a regular basis to ensure all of the information presented here is up-to-date.
"I mainly bet on the Premier League and that's why I choose to bet with Tebwin. They have a Premier League cashback deal for new customers where you can recoup 10% of losses, alongside a welcome offer worth £30 in free bets. £20 free bets are available every Monday when you bet £50 and a 'Premier League Leaderboard' rewards regular PL bettors with even more free bets."
We take a number of factors into account when ranking and reviewing new bookmakers. Here is some insight into our methodology, which should also hopefully make it easier for you to choose between bookmakers.
Bonuses and promotions are a key part of the sports betting experience. During each review, we check the quality of bonuses available at new Irish betting sites, for both new and existing customers. We recommend new online betting sites that have offers with no major limitations, just straightforward bonuses that boost your bankroll.
New online bookmakers can make an instant impact by offering a wide selection of betting markets across a range of different sports. Whether you want to bet on popular sports like football, horse racing or GAA, or even the likes of political betting, the best new betting sites should have you covered.
Whenever a new betting site launches, we compare the odds on offer to the prices offered by the best established bookmakers. If prices don't stack up favourably, we consider this a major black mark against a new bookie.
Many new sports betting sites have downloadable betting apps for iOS and Android users. If not, they should have a mobile betting site that is easy-to-use on your chosen web browser.
We recommend new betting sites that are licensed by respected gambling regulators such as the Malta Gaming Authority. These authorities oversee and regulate reputable gambling companies.
The more available customer support channels the better. Live chat is the handiest way to get a question answered and new bookmakers should have this facility available. Email and toll-free phone number details should also be provided.
A slick in-play betting product is a must for the best new bookies. You should be able to follow live updates from an event and access in-play statistics. If live streaming is available that's another big plus. The cash out values on offer should be generous and the range of in-play markets shouldn't be restrictive.
Licensed sites must have a wide range of payment options available to customers. We expect to see Visa and Mastercard debit cards accepted, along with e-wallet methods such as PayPal, Trustly, Skrill, Neteller, Apple Pay and ecoPayz. Instant deposits are preferable and withdrawals should ideally reach your account within 48 hours.
If you're still wondering whether a new betting site is for you, we've run through some of the pros and cons of choosing a new site over an established bookmaker. We recommend signing up to fresh, new sites and established industry heavyweights, as you can claim more bonuses this way and you get the best of both worlds. This approach also gives you more options when hunting for the best odds available.
New betting sites are launching all the time, so it can be tricky to keep up to speed with the latest developments. Our job is to run the rule over every new betting site, so the rankings on this page are updated to include the December 2023's top picks. A handy tip is to bookmark this page and revisit it whenever you want to view the latest bonus offers and betting options.
Opening a new betting account typically takes a few minutes. Enter some basic personal details, choose your preferred payment method and register a username and password. Always ensure you're registering with a reputable provider by selecting a bookmaker reviewed by our experts.
While many new betting sites in Ireland operate legitimately, we research every platform we review to ensure they can be trusted. We check for licensing from reputable authorities, secure payment methods, responsible gambling measures and robust customer support options.
The best new betting sites provide free bets for new and existing customers. Some of the best new bookmakers for free bet welcome offers in December 2023 are Quickwin, CobraBet and Pribet. Bzeebet is the standout new betting site for regular free bets after you sign up, with a weekly 'Free Bet Thursdays' offer.
Some new betting sites offer live streaming of sporting events to enhance user experience. However, their availability depends on the platform and licensing agreements in place. You'll find lots of horse racing live streams available to watch on the Kwiff site and app, for example.
Some of the best new betting sites in December 2023 are Quickwin, Luckster and CobraBet. Quickwin is known for fast payouts and a large welcome bonus, Luckster has a nice range of GAA markets and CobraBet has regular free bets for existing customers.
At new betting sites, you can typically deposit and withdraw money using methods like debit cards, e-wallets (e.g., PayPal, Skrill) and bank transfers. As part of our review process, we check a site's banking section to check the available options and to ensure the transaction process is encrypted and secure.
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