The best new betting sites Ireland has to offer are ranked here. These rankings are based on first-hand reviews of each new betting site and have been updated to include the top new online bookmakers in December 2023.
What we Expect From The Best New Irish Betting Sites
When reviewing a new betting site, we first check for these essential features to decide if it is worth signing up for:
A gambling licence is a must, to ensure a new betting site is regulated when it is launched.
New betting sites must have bonuses and promotions like free bets, in order to compete with the best bookmakers.
New Irish betting sites should have fair odds and a range of markets to cater to every bettor.
Most punters now place bets via mobile devices, so a new betting site must have a strong mobile betting product.
Why Trust Gambling.com to Find The Best New Betting Sites?
At Gambling.com, we've reviewed new online bookmakers since our site first launched back in 2006. Our aim has always been to match punters with secure, regulated new bookies that cater to their betting needs.
Our review team needs to know exactly what punters want from a new betting site, so that we can recommend the best options. That's why we've assembled a team of betting enthusiasts, including experienced bettors, former betting company employees and ex-sports journalists who have covered betting for news publications.
When you browse the best new Irish betting sites below, you'll notice links to review pages. Each new betting site has been personally tested and analysed (click through to any review to get the full lowdown on a site). We've also categorised the best new betting sites, which should make it easier to find one which suits your preferences.
Affiliate Disclosure:At Gambling.com, we want to ensure that players are matched with the right casino and sportsbook offers for them. For this reason, some of the recommended site links are affiliate links. This means that if you visit a website through our link and make a deposit, Gambling.com will receive a commission payment at no extra cost to you.At Gambling.com, we want to ensure that players are matched with the right casino and sportsbook offers for them. For this reason, some of the recommended site links are affiliate links.At Gambling.com, we want to ensure that players are matched with the right casino and sportsbook offers for them. For this reason, some of the recommended site links are affiliate links. This means that if you visit a website through our link and make a deposit, Gambling.com will receive a commission payment at no extra cost to you. All product reviews and recommendations are still impartial as our editorial standards are designed to be commercially independent and follow a professional methodology.MoreLess
18+. New Depositors Only. Min. Dep: €10. Max Bonus €100 + 10 Spins on Book of Dead. The welcome offer requires 1 deposit. Welcome bonus must be used within 14 days or it expires. spins expire after 24h. Bonus subject to 9x wagering with min. Odds 2.00 per single bet or 1.40 per combo bet selection. Spins subject to 35x wagering
18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit,: €10, max €10 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible. Neteller,Skrill and Paypal not eligible. T&Cs apply
18+, New Customers Only, Play Responsibly, T&C Apply. Eligible customers will receive 100% up to €100 (or equivalent to € in other currencies) on top of the deposited amount instantly upon entering the bonus code for this promotion: DACH100S. The minimum deposit eligible for participating in this promotion is €10 (or equivalent to € in other currencies). The maximum bonus amount for this promotion is €100 (or equivalent to € in other currencies). The maximum bonus conversion is 10 times the awarded bonus.
New Players Only. Minimum stake $/€/£ 10, minimum odds1.5, stake not returned.10X wagering the winnings from the free bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds.Free bet is valid for 7 Days from issue. Max conversion: $/€/£ 20. Excluded Skrill deposits. Withdrawal requests voids all active/pending bonuses. Full Terms Apply.
New users only: register and make a minimum deposit of 20EUR for sports betting. A bet of 2.0 or greater must be placed within the first 14 days of registration. Your bonus will be credited to your gaming account within 7 days if you lose. To withdraw funds, the bonus amount must be wagered as a single bet odds of 2.5 or higher.
The best new online betting sites are arranged into categories below. Our favourite features are highlighted, along with areas where they can improve. An alternative new betting site is also listed in each case.
Best New Betting Site For Free Bets: Bzeebet (Launched 2022)
Best Features: Free bets for new and existing customers. The sign-up offer matches your first deposit with up to €100 worth of free bets. There also free bets to be claimed every week after you've signed up.
Our View: Although we'd like to see live streams added, Bzeebet's 'Free Bet Thursdays' promotion was key to securing this new betting site's place on our list. Simply place €20 on accumulators throughout the week and you get a €5 free bet every Thursday.
18+. New Depositors Only. Min. Dep: €10. Max Bonus €100 + 10 Spins on Book of Dead. The welcome offer requires 1 deposit. Welcome bonus must be used within 14 days or it expires. spins expire after 24h. Bonus subject to 9x wagering with min. Odds 2.00 per single bet or 1.40 per combo bet selection. Spins subject to 35x wagering
Best New Betting Site For Bet Builders: ZetBet (Launched 2022)
Best Features: ZetBet has one of the best builder of any online bookmaker, where you can combine selections from one or more matches into a same-game acca with up to 30 legs.
Biggest Negatives: Not as many horse racing markets as with some rival sites.
Our View: We love having the option of placing same-game accumulators with bet builders. ZetBet's bet builder gave us more variety than most, allowing us to combine same-game markets in football, tennis, rugby, basketball and American football.
Best New Betting Site For Football: 20Bet (Launched 2020)
Best Features: 20Bet's 'Forecasts' promo gives you with extra free bets when you land more than 8+ winning bets on football. The acca profit boosts here are more valuable than most (up to 100%) and there are boosted odds available daily on football singles as well.
Biggest Negatives: Processing times for debit cards are longer than e-wallets.
Our View: A new betting site must have a strong football betting service to rank among the best new bookies in Ireland. 20Bet is the standout site in this regard, with football boosts and promotions for both new and existing customers.
18+. New customers only. Min deposit €10, maximum bonus that can be awarded in this promotion is €100. T&C's apply.
Best New Betting Site For GAA: Luckster (Launched 2022)
Best Features: Luckster has a nice variety of hurling and Gaelic football markets, including early outright betting options for the All-Ireland champions. There are also GAA accumulator boosts of up to 77% available, depending on how many legs are in your acca.
Biggest Negatives: Bet builder not available for GAA.
Our View: New betting sites can sometimes be slow to offer promotions on Gaelic games but we were pleased to find GAA bonuses at Luckster. The welcome bonus free bets can be used to bet on GAA and combo boosts apply to all GAA accumulators.
Best New Betting Site For Horse Racing: Kwiff (Launched 2015)
Best Features: Kwiff pays out your horse as a winner as long as it finishes a race first - even if it is later demoted. You also get a surprise bet (free bet placed on a random market) if your horse is second to the favourite in any race.
Biggest Negatives: Surprise bet feature might not be for everyone.
Our View: Kwiff has been around for less than a decade but, impressively, has already secured the rights to live stream big horse racing meetings. Add boosted odds and money-back specials to the equation and you have the best new betting site in Ireland for racing.
Our experienced sports betting reviewers are well-positioned to identify the best new online betting sites as soon as they launch. Find out more about our team members below:
Kevin Taylor - Author
Dublin-based Kevin brings nearly a decade of experience reporting on Irish sport as a journalist and betting tipster to our team. He has tried his fair share of new bookmakers over the years and has spent the last three testing and reviewing new betting sites for Gambling.com.
"Free bets are the main thing I look out for when choosing a new bookie. For this reason, Zodiac Bet is my go-to new betting site for 2023". A 100% matched first deposit bonus of €100 got me started when registering. I can also claim 10% free bet bonuses on my first three deposits every month. All of my favourite sports are catered to here as well - with outright, pre-match and live betting options for GAA, football, basketball and racing."
Jamie Casey - Editor
Jamie is the Managing Editor of our sports betting news team. His role involves staying on top of all the latest online betting developments, meaning he is well-placed to compare and review the latest new betting sites. Jamie reviews our list of new online bookmakers on a regular basis to ensure all of the information presented here is up-to-date.
"I mainly bet on the Premier League and that's why I choose to bet with Tebwin. They have a Premier League cashback deal for new customers where you can recoup 10% of losses, alongside a welcome offer worth £30 in free bets. £20 free bets are available every Monday when you bet £50 and a 'Premier League Leaderboard' rewards regular PL bettors with even more free bets."
How to Choose a New Betting Site
We take a number of factors into account when ranking and reviewing new bookmakers. Here is some insight into our methodology, which should also hopefully make it easier for you to choose between bookmakers.
Offers & Promotions
Bonuses and promotions are a key part of the sports betting experience. During each review, we check the quality of bonuses available at new Irish betting sites, for both new and existing customers. We recommend new online betting sites that have offers with no major limitations, just straightforward bonuses that boost your bankroll.
Betting Market Coverage
New online bookmakers can make an instant impact by offering a wide selection of betting markets across a range of different sports. Whether you want to bet on popular sports like football, horse racing or GAA, or even the likes of political betting, the best new betting sites should have you covered.
Betting Odds
Whenever a new betting site launches, we compare the odds on offer to the prices offered by the best established bookmakers. If prices don't stack up favourably, we consider this a major black mark against a new bookie.
Mobile Betting Experience
Many new sports betting sites have downloadable betting apps for iOS and Android users. If not, they should have a mobile betting site that is easy-to-use on your chosen web browser.
Licensing & Security
We recommend new betting sites that are licensed by respected gambling regulators such as the Malta Gaming Authority. These authorities oversee and regulate reputable gambling companies.
Customer Support
The more available customer support channels the better. Live chat is the handiest way to get a question answered and new bookmakers should have this facility available. Email and toll-free phone number details should also be provided.
Live Betting Options
A slick in-play betting product is a must for the best new bookies. You should be able to follow live updates from an event and access in-play statistics. If live streaming is available that's another big plus. The cash out values on offer should be generous and the range of in-play markets shouldn't be restrictive.
Payment Options
Licensed sites must have a wide range of payment options available to customers. We expect to see Visa and Mastercard debit cards accepted, along with e-wallet methods such as PayPal, Trustly, Skrill, Neteller, Apple Pay and ecoPayz. Instant deposits are preferable and withdrawals should ideally reach your account within 48 hours.
New Sports Betting Sites v Established Bookies
If you're still wondering whether a new betting site is for you, we've run through some of the pros and cons of choosing a new site over an established bookmaker. We recommend signing up to fresh, new sites and established industry heavyweights, as you can claim more bonuses this way and you get the best of both worlds. This approach also gives you more options when hunting for the best odds available.
New Online Betting Sites
Pros
Innovative features and new interfaces
Attractive bonuses to entice new customers
Cater to newer markets like Esports
Cons
Have limited track records
Sometimes lack resources for customer service
Established Bookies
Pros
Have built trustworthiness over time
Often have a broader range of markets
Rarely face technical issues
Cons
May be slower to adopt new technologies
Can lack innovative promotions
The Final Word From Our New Betting Sites Experts
New betting sites are launching all the time, so it can be tricky to keep up to speed with the latest developments. Our job is to run the rule over every new betting site, so the rankings on this page are updated to include the December 2023's top picks. A handy tip is to bookmark this page and revisit it whenever you want to view the latest bonus offers and betting options.
Opening a new betting account typically takes a few minutes. Enter some basic personal details, choose your preferred payment method and register a username and password. Always ensure you're registering with a reputable provider by selecting a bookmaker reviewed by our experts.
While many new betting sites in Ireland operate legitimately, we research every platform we review to ensure they can be trusted. We check for licensing from reputable authorities, secure payment methods, responsible gambling measures and robust customer support options.
The best new betting sites provide free bets for new and existing customers. Some of the best new bookmakers for free bet welcome offers in December 2023 are Quickwin, CobraBet and Pribet. Bzeebet is the standout new betting site for regular free bets after you sign up, with a weekly 'Free Bet Thursdays' offer.
Some new betting sites offer live streaming of sporting events to enhance user experience. However, their availability depends on the platform and licensing agreements in place. You'll find lots of horse racing live streams available to watch on the Kwiff site and app, for example.
Some of the best new betting sites in December 2023 are Quickwin, Luckster and CobraBet. Quickwin is known for fast payouts and a large welcome bonus, Luckster has a nice range of GAA markets and CobraBet has regular free bets for existing customers.
At new betting sites, you can typically deposit and withdraw money using methods like debit cards, e-wallets (e.g., PayPal, Skrill) and bank transfers. As part of our review process, we check a site's banking section to check the available options and to ensure the transaction process is encrypted and secure.