Best odds guaranteed offers are designed to give punters maximum value on their racing bets. Join us for a deep dive into how BOG works and learn which bookies do it best.
Best odds guaranteed (BOG) is a popular promotion offered by bookmakers on horse racing and greyhound racing.
With BOG, if you back a horse or dog at an early price on the day of a race and the starting price is higher, you'll be paid out at the bigger price.
If the starting price is shorter than the odds you placed the bet at, you’ll still be paid out at the higher odds.
For example, let’s say you back a horse at 3/1 and it drifts out to 5/1 before the start of the race, you'll be paid out at 5/1 if it wins.
On the other hand, if the horse’s odds shorten to 5/4, you’ll receive a payout at the original 3/1 price if your selection wins.
Bear in mind that free bets don't usually come with best odds guaranteed in the way normal bets do.
Best odds guaranteed sites and betting apps have different terms and conditions attached to their offers.
In this section, we'll take a deep-dive into each one and summarise the fine-print.
The bet365 best odds guaranteed offer is valid on horse and greyhound racing bets placed from 8am on the same day of a race in the UK or Ireland. It covers standard win bets and each-way markets.
The offer is not valid with the bet365 'Each-Way Extra' promotion or with ante-post bets (unless stated by the bookie). Furthermore, BOG can not be used on races in Australia, New Zealand, Japan and Singapore.
The William Hill best odds guaranteed offer is valid on UK and Irish horse and greyhound markets from 10am on the day of a race.
Similar to other bookies, the BOG perk does not apply on ante-post bets and can not be combined with any other promotions such as odds boosts, extra places, or money-back specials.
The maximum amount you can win from a BOG bet is €25,000 per customer per day.
The Ladbrokes best odds guaranteed offer applies to all UK and Irish racing bets placed after 8am on the day of the race.
The offer is not valid in conjunction with other promotions offered by the bookie like free bets.
In the event of a Rule 4 deduction on a race, Ladbrokes will still pay out at the higher price.
The biggest payout you can receive from the Labrokes BOG offer is €50,000 in one day.
Valid on all UK and Irish racing bets placed after 9am, the BetVictor best odds guaranteed offer has relatively few terms and conditions compared to other bookies.
However, bettors can not get BOG on ante-post markets or combine the offer with odds boosts. You can win a max of €25,000 per day using the BetVictor BOG offer.
The BoyleSports offer applies to all online and in-store bets placed after 8am on the day of the race. The feature is valid on UK and Irish markets only, unless stated otherwise.
The maximum additional bonus payout on the BoyleSports BOG offer is €50,000 per customer. The BOG offer is valid on both horse racing and greyhound bets, but does not apply to accumulators.
Quinnbet’s best odds guaranteed offer is valid on all UK and Irish racing bets placed after 10am on the day of the race.
The Best Odds Guaranteed offer applies to all singles and multiples including lucky 15/31/63, trixies, patents and yankees.
Quinnbet's BOG offer does not apply to ante-post betting or any other specials and benefits are capped at €150 per bet.
The Betway BOG offer is only valid on UK and Irish horse racing bets placed after 9am on the day of the race.
Betway's BOG offer is not valid on ante-post bets or multiple bets. The maximum amount you can win through this offer is €25,000 per customer.
talkSPORT BET is a relatively new betting site with a best odds guaranteed offer that is valid from 9am on the day of a race, applying to both horse and greyhound racing bets.
The maximum benefit you can claim from this BOG offer is €10,000 per day.
Best odds guaranteed applies to accumulator betting at some bookies - but not all of them. The comparison table on this page contains more information, but we recommend you check the terms and conditions with your bookmaker before you bet.
A best odds guaranteed win limit is the maximum amount that can be paid out on bets where BOG has been applied. Some bookies like bet365 have no win limits on BOG offers, but others might cap BOG winnings at €25,000 or €50,000, for example.
Yes. Best odds guaranteed normally applies to all win and each-way bets placed on horse and greyhound racing. It’s worth noting that you’ll need to place the bet within the terms and conditions set out by your chosen bookie to get best odds guaranteed benefits.
No. Rule 4 deductions will not affect your best odds guaranteed payout. This means you can comfortably back horses or greyhounds in the knowledge that you will be paid out at the highest odds possible.