Best odds guaranteed offers are designed to give punters maximum value on their racing bets. Join us for a deep dive into how BOG works and learn which best odds guaranteed betting sites do it best.
Best odds guaranteed (BOG) is a popular promotion offered by horse racing betting sites and greyhound racing bookmakers. If you back a horse or dog at an early price on the day of a race and the starting price is higher, you'll be paid out at the bigger price.
If the starting price is shorter than the odds you placed the bet at, you’ll still be paid out at the higher odds.
For example, let’s say you back a horse in Cheltenham Gold Cup betting at 3/1 and it drifts out to 5/1 before the start of the race, you'll be paid out at 5/1 if it wins.
On the other hand, if the horse’s odds shorten to 5/4, you’ll receive a payout at the original 3/1 price if your selection wins.
Read More: Find the latest horse racing odds compared here
Best odds guaranteed sites and betting apps have different terms and conditions attached to their offers.
In this section, we'll take a deep-dive into each one and summarise the fine-print.
The bet365 best odds guaranteed offer is valid on horse and greyhound racing bets placed up to 24 hours in advance of UK and Irish races. It covers standard win bets and each-way markets.
The offer is not valid with the bet365 'Each-Way Extra' promotion or with ante-post bets (unless stated by the bookie). Furthermore, BOG can not be used on races in Australia, New Zealand, Japan and Singapore.
The William Hill best odds guaranteed offer is valid on UK and Irish horse and greyhound markets from 10am on the day of a race.
Similar to other bookies, the BOG perk does not apply on ante-post bets and can not be combined with any other promotions such as odds boosts, extra places, or money-back specials.
The maximum amount you can win from a BOG bet is £25,000 per customer per day.
Betfred’s BOG offer is valid on all win and each-way bets made on UK, Irish and selected international races after 8am.
BOG is not valid on ante-post bets, other Betfred promotions, or Lucky 15s/31s/63s. On top of that, if non-runners result in a race reverting to starting price payouts only, BOG will not apply for any bets on that race.
The maximum payout from a BOG bonus at Betfred is £25,000 per customer per day.
The Ladbrokes best odds guaranteed offer applies to all UK and Irish racing bets placed after 8am on the day of the race.
The offer is not valid in conjunction with other promotions offered by the bookie like free bets.
In the event of a Rule 4 deduction on a race, Ladbrokes will still pay out at the higher price.
The biggest payout you can receive from the Labrokes BOG offer is £50,000 in one day.
Valid on all UK and Irish racing bets placed after 9am, the BetVictor best odds guaranteed offer has relatively few terms and conditions compared to other bookies.
However, bettors can not get BOG on ante-post markets or combine the offer with odds boosts. You can win a max of £25,000 per day using the BetVictor BOG offer.
The BoyleSports offer applies to all online and in-store bets placed after 8am on the day of the race. The feature is valid on UK and Irish markets only, unless stated otherwise.
The maximum additional bonus payout on the BoyleSports BOG offer is £50,000 per customer. The BOG offer is valid on both horse racing and greyhound bets, but does not apply to accumulators.
Coral’s best odds guaranteed offer is pretty similar to that of its sister site - Ladbrokes. The perk is valid on all UK and Irish racing bets placed after 8am on the day of the race.
If a Rule 4 deduction is in place, Coral will still pay out at the higher price. BOG bonus payouts are capped at £50,000 per day.
The Parimatch BOG offer is only valid on UK and Irish horse racing bets placed after 9am on the day of the race.
As with other bookies, the BOG offer is not valid on ante-post bets or tied in with other promotions. The maximum amount you can win through this offer is £25,000 per day.
talkSPORT BET's best odds guaranteed offer is valid from 9am on the day of a race and applies to both horse and greyhound racing bets.
The maximum benefit you can claim from this BOG offer is £10,000 per day.
The BetGoodwin BOG offer applies to UK/Irish horse and greyhound racing bets placed after 10am on the day of the race, with benefits from this promotion capped at £1,000 per day.
The offer does not apply to ante-post markets, special markets or international races and rule 4 rules apply as usual.
BetMGM offers best odds guaranteed on all UK and Irish greyhound and horse races from 11am on the day of the race.
You won't ever find BOG here for races outside of the UK or Ireland, while the maximum benefit you can derive from BOG is £10,000 in any one day.
Unibet offers best odds guaranteed on horse racing only and this applies to bets placed after 8am on the day of a race. The maximum return from the BOG concession per day is £25,000.
Races with extra place offers applied, bets with money-back offers applied and races with other selected promotions don't qualify for BOG. Free bets don't trigger the Unibet BOG offer either.
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Best odds guaranteed applies to accumulator betting at some bookies - but not all of them. The comparison table on this page contains more information, but we recommend you check the terms and conditions with your bookmaker before you bet.
A best odds guaranteed win limit is the maximum amount that can be paid out on bets where BOG has been applied. Some bookies like bet365 have no win limits on BOG offers, but others cap BOG winnings at £25,000 or £50,000, for example.
Yes. Best odds guaranteed normally applies to all win and each-way bets placed on horse and greyhound racing. It’s worth noting that you’ll need to place the bet within the terms and conditions set out by your chosen bookie to get best odds guaranteed benefits.
Best odds guaranteed is available at all bookies on the morning of most big races. However, bet365 offers BOG up to 24 hours before the start of a race. Always remember to double-check the cut-off times before you commit to a price.
No. Rule 4 deductions will not affect your best odds guaranteed payout. This means you can comfortably back horses or greyhounds in the knowledge that you will be paid out at the highest odds possible.