Gambling Product Development, Horse Racing Betting, Online Betting Innovation, Football Betting
Experience
Michael boasts over two decades of experience in the gambling industry. During this time he has held various product development, commercial and marketing positions at innovative online bookmakers, including Blue Square and Unibet.
Sports Betting Reviews, Golf Betting, Football Betting, Online Poker
Experience
A sports journalist and betting expert with a wealth of experience in the production of sports gambling content for major news outlets in Ireland and the UK.
The best betting sites, reviewed and ranked by the Gambling.com team of online betting experts, comparing the key features of trusted UK bookmakers. Find a new betting site from the list below.
Why Trust Gambling.com?
Our betting editors are committed to bringing you unbiased ratings and our editorial content is not influenced by advertisers.
We use expert-led and real-user testing to evaluate new betting sites that are UK-licensed, secure, and trusted, so all are measured equally.
With years of experience testing and evaluating bookmakers, our analysis identifies sites offering free bets and promotions, competitive odds and a broad range of sports and markets to bet on.
We also ensure to spotlight online bookmakers offering the most popular services such as live streaming, bet builders, acca insurance and cash out options.
Affiliate Disclosure:At Gambling.com, we want to ensure that players are matched with the right casino and sportsbook offers for them. For this reason, some of the recommended site links are affiliate links. This means that if you visit a website through our link and make a deposit, Gambling.com will receive a commission payment at no extra cost to you.At Gambling.com, we want to ensure that players are matched with the right casino and sportsbook offers for them. For this reason, some of the recommended site links are affiliate links.At Gambling.com, we want to ensure that players are matched with the right casino and sportsbook offers for them. For this reason, some of the recommended site links are affiliate links. This means that if you visit a website through our link and make a deposit, Gambling.com will receive a commission payment at no extra cost to you. All product reviews and recommendations are still impartial as our editorial standards are designed to be commercially independent and follow a professional methodology.MoreLess
#ad. 18+. Gamble Responsibly. Gambleaware.org. New customers only. Register with BETFRED50 First bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. Full T&Cs apply.
Daily 'Super Extra Places' on Racing
Odds Boosts on Next Goalscorer Bets
Sponsors all 5 Flat Horse Racing Classics
Bonus Code
The code required to claim this sign-up bonus (if any)
BETFRED50
Live Streaming
Is there live streaming of sporting events?
Yes
User Rating
Gambling.com users' rating of this betting site out of 100
98
Bet Builder
Can you create your own personalised bets?
Yes
Cash Out
Can you cash out of bets before an event has finished?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
Yes
Known as the 'Bonus King', Betfred has more promos and bonuses than the majority of competitors. This is the first bookmaker ever to sponsor all five flat racing classics and also sponsors Super League Rugby and World Matchplay Darts.
#ad. 18+. Gamble Responsibly. Gambleaware.org. Get a percentage boost on all football multibets of 4 or more selections.
-
Full Terms Apply
Esports Live Streams
Early Payout Offers on Multiple Sports
Betting Insights Given With Football Markets
Bonus Code
The code required to claim this sign-up bonus (if any)
not required
Live Streaming
Is there live streaming of sporting events?
Yes
User Rating
Gambling.com users' rating of this betting site out of 100
83
Bet Builder
Can you create your own personalised bets?
Yes
Cash Out
Can you cash out of bets before an event has finished?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
No
Pub Sports is a new site that has attracted punters thanks to its range of markets for combat sports like boxing and MMA, along with a strong Esports betting section. There are also more than five specials that apply to Premier League markets.
#ad. 18+. Gamble Responsibly. Gambleaware.org. New customers online only. Eligibility restrictions apply. Only valid with code B10G40SPORTS on registration. £10 min qualifying bet at 1/1 (2.0) odds or greater across sports. Receive £20 Free Sports Bet and 100 x 20p Extra Spins on Gold Blitz within 48 hours of qualifying bet settlement. 7-day expiry on free bets. Your first bet will be your qualifying bet. One per customer. UK & ROI customers only. 18+. Full T&Cs apply. Gambleaware.org.Full T&Cs apply.
Loyalty 'Stayers Club' Programme
Placepot & Exclusive Placepot App
'Fantasy Stable' Real Money Prizes
Bonus Code
The code required to claim this sign-up bonus (if any)
B10G40SPORTS
Live Streaming
Is there live streaming of sporting events?
Yes
User Rating
Gambling.com users' rating of this betting site out of 100
97
Bet Builder
Can you create your own personalised bets?
Yes
Cash Out
Can you cash out of bets before an event has finished?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
No
The Tote offers horse racing pool betting, popular with punters who want something different from fixed odds. The Tote is also one of the only online bookies where you can live stream horse races without even having to bet on them.
#ad. 18+. Gamble Responsibly. Gambleaware.org. New Customers Only. Max one £20 Free Bet. Qualifying bets at Odds of 1/1(2.00) or greater. Paid as Bonus Token with Min 4/5(180) Odds Req. Skrill, Neteller & Paypal not eligible. T&Cs Apply
30-Leg Bet Builder
Free Bet Thursdays - Earn Free Bets Every Week
Accumulator Boosts of up to 77%
Bonus Code
The code required to claim this sign-up bonus (if any)
not required
Live Streaming
Is there live streaming of sporting events?
No
User Rating
Gambling.com users' rating of this betting site out of 100
99
Bet Builder
Can you create your own personalised bets?
Yes
Cash Out
Can you cash out of bets before an event has finished?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
No
Bzeebet is relatively new but already offers everything we expect from the best online bookmakers, including features such as live betting, cash out, bet builder and accumulator boosts.
#ad. 18+. Gamble Responsibly. Gambleaware.org. New Players Only. Min. $/€10 deposit and bet on odds 1/1 or greater required. Extra bets and bonus spins are issued within 24 hours of the qualifying bet being settled. Extra bet valid for 14 days, stake not returned. Bonus spins are valid for 24 hours, only available on the Book of Dead game. Terms and Conditions apply.
Boosted Football Odds
Exclusive Loyalty Ladder
In-Play Esports Betting
Bonus Code
The code required to claim this sign-up bonus (if any)
not required
Live Streaming
Is there live streaming of sporting events?
Yes
User Rating
Gambling.com users' rating of this betting site out of 100
90
Bet Builder
Can you create your own personalised bets?
Yes
Cash Out
Can you cash out of bets before an event has finished?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
Yes
Neptune Play is a new betting site in the UK with Esports being its greatest strength, particularly in-play markets. You will also find daily odds boost notifications on the homepage, notifying bettors of the latest enhanced prices.
#ad. 18+. Gamble Responsibly. Gambleaware.org. New customers only. Opt in & bet £10+ via mobile on any football market at 2.00+ odds within 7 days. No Cash out. Get 6x £5 Free Bets on selected markets. Free bets expire in 7 days. Card payments & Apple Pay only. T&Cs apply, see below. GambleAware.org | Please gamble responsibly
Lucky Dip Odds Boosts
Free 'Footie 4 Play' Prediction Game
Football Rewards Club
Bonus Code
The code required to claim this sign-up bonus (if any)
not required
Live Streaming
Is there live streaming of sporting events?
Yes
User Rating
Gambling.com users' rating of this betting site out of 100
91
Bet Builder
Can you create your own personalised bets?
Yes
Cash Out
Can you cash out of bets before an event has finished?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
No
talkSPORT is a big name in UK sports media and this company's online bookmaker has caught the eye thanks to its football offering, which includes 'broadcast boosts' for live TV matches and enhanced bet builders nominated by pundits.
#ad. 18+. Gamble Responsibly. Gambleaware.org. New Customers only. Must have a minimum of 3 bets of £10 or more on separate events at odds of evens (2.0) or bigger on first day. First day losses equals all settled stakes less all returns. T&C's apply.
Free Bet Refunds on Horse Racing
Best Odds Guaranteed on UK & Irish Racing
Racing Ambassadors Alan King & Tom Cannon
Bonus Code
The code required to claim this sign-up bonus (if any)
not required
Live Streaming
Is there live streaming of sporting events?
Yes
User Rating
Gambling.com users' rating of this betting site out of 100
96
Bet Builder
Can you create your own personalised bets?
Yes
Cash Out
Can you cash out of bets before an event has finished?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
No
Our betting experts rate BetGoodwin as one of the best horse racing betting options in the UK. There's an abundance of horse racing offers and you can live stream all UK and Irish horse and greyhound racing.
#ad. 18+. Gamble Responsibly. Gambleaware.org. Spread betting losses can exceed deposit. Plus Best Odds On All Premier League Matches(fixed odds Match Odds, pre-match v top 5 bookies on Oddschecker). See full details.
Best Odds on All Premier League Games
Weekly Free Spread Bets
Official Betting Partner of Blackburn Rovers
Bonus Code
The code required to claim this sign-up bonus (if any)
not required
Live Streaming
Is there live streaming of sporting events?
Yes
User Rating
Gambling.com users' rating of this betting site out of 100
98
Bet Builder
Can you create your own personalised bets?
Yes
Cash Out
Can you cash out of bets before an event has finished?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
No
One of the only UK bookmakers that offers both fixed-odds and spread betting options, Spreadex also has horse racing money-back specials and unique football player stats markets.
The code required to claim this sign-up bonus (if any)
not required
Live Streaming
Is there live streaming of sporting events?
Yes
User Rating
Gambling.com users' rating of this betting site out of 100
91
Bet Builder
Can you create your own personalised bets?
Yes
Cash Out
Can you cash out of bets before an event has finished?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
Yes
Our experts have been impressed by the speed at which Bet442 has made waves as a new name in online betting. As the name suggests, football is the main focus, but there's also markets and boosts for dozens of other sports.
#ad. 18+. Gamble Responsibly. Gambleaware.org. New customers only. First deposit minimum £20, minimum Bet £20 at minimum odds 1/1 (2.00) and Get a £20 Free Bet with minimum odds of 4/5 (1.80). Eligible bets: Single, Combo, Bet Builder. Max 1 free bet per customer. Free bet tokens credited within 24 hours, valid for 3 days. System bets excluded. Full Terms apply
#ad. 18+. Gamble Responsibly. Gambleaware.org. New customers only. Available once per household. Max. FreeBet amount: £10 Minimum Deposit and wagering on sport to activate the Free Bet is: £10 Void/cancelled or cashed out bets do not count towards wagering to activate the free bet. Offer valid only to customers making a first deposit of £10 or more. Offer only applies to players who are residents of United Kingdom and Irland.
Bet Builder For Over 8 Sports
Lots of Esports Betting Markets
‘Boost Up’ Accumulator Boosts
Bonus Code
The code required to claim this sign-up bonus (if any)
not required
Live Streaming
Is there live streaming of sporting events?
No
User Rating
Gambling.com users' rating of this betting site out of 100
94
Bet Builder
Can you create your own personalised bets?
Yes
Cash Out
Can you cash out of bets before an event has finished?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
No
Luckster Sport is a relatively new bookmaker and we're impressed by the football and horse racing betting options here. This Irish-themed betting site also offers plenty of Esports, politics and novelty betting markets.
#ad. 18+. Gamble Responsibly. Gambleaware.org. 18+ New customers only. Opt in, bet £10 on any football market at minimum 1/1 odds. No cash out. Get £40 in Free Bets on selected events. Free Bets expire in 7 days. T&Cs apply, see below. gambleaware.org | Please gamble responsibly
BV Loyalty Club - Weekly Free Bets
Daily Guaranteed Prize Wheel
Sponsors of The World Cup of Darts
Bonus Code
The code required to claim this sign-up bonus (if any)
not required
Live Streaming
Is there live streaming of sporting events?
Yes
User Rating
Gambling.com users' rating of this betting site out of 100
98
Bet Builder
Can you create your own personalised bets?
Yes
Cash Out
Can you cash out of bets before an event has finished?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
No
BetVictor is one of the most recognisable betting companies in the UK and this bookie continues to attract new customers with a variety of sports betting offers, including a 'Lucky Dip' free football bet and a Guaranteed Prize Wheel.
#ad. 18+. Gamble Responsibly. Gambleaware.org. New bettors; Code SPORT; Wager deposit & bonus 8x; Max qualifying bet stake=initial bonus; Valid 60 days; Min odds, bet and payment method exclusions apply.
-
Full Terms Apply
Detailed Sports Betting Stats
Weekly Free Bets on Multiple Sports
Up to 100% Acca Boost
Bonus Code
The code required to claim this sign-up bonus (if any)
SPORT
Live Streaming
Is there live streaming of sporting events?
No
User Rating
Gambling.com users' rating of this betting site out of 100
94
Bet Builder
Can you create your own personalised bets?
Yes
Cash Out
Can you cash out of bets before an event has finished?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
No
10bet is one of the most user-friendly sites UK bettors can use and has won awards for site design. Enhanced odds and loyalty free bets are offered for football, horse and greyhound racing, tennis, darts and cricket.
#ad. 18+. Gamble Responsibly. Gambleaware.org. New customers only. £10 in real money. Bets placed on sports at odds of 2.00 ore more to qualify. Bets must be placed 24 hours within of registration. £10 free bets must be wagered on sports. Cashback is cash without restrictions.
-
Full Terms Apply
Unique 'Football Fast' Prediction Game
10% Cashback on Losing Bets
Acca Boost on All Football Bets
Bonus Code
The code required to claim this sign-up bonus (if any)
not required
Live Streaming
Is there live streaming of sporting events?
No
User Rating
Gambling.com users' rating of this betting site out of 100
94
Bet Builder
Can you create your own personalised bets?
Yes
Cash Out
Can you cash out of bets before an event has finished?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
No
The sports betting arm of All British Casino, this user-friendly bookie has some decent promos available. 10% cashback on all losing bets is generous and our experts found the 'Football Fast' game to be very entertaining.
#ad. 18+. Gamble Responsibly. Gambleaware.org. 18+ | New Customer Only – Promo Code: NEWWELCOME100 required | 50% back on net LOSSES over your first 3 calendar days | requires min 3 x£10 qualifying bets in same 3 days| Min return £1 free bet | T&Cs apply | Available until 01/09/24 at 23:59 | UK residents using debit card | Please gamble responsibly
Weekly Free Bets With 'theZone'
25% Build-a-Bet Boost
Responsible Gambling 'Safe Zone'
Bonus Code
The code required to claim this sign-up bonus (if any)
NEWWELCOME100
Live Streaming
Is there live streaming of sporting events?
Yes
User Rating
Gambling.com users' rating of this betting site out of 100
78
Bet Builder
Can you create your own personalised bets?
Yes
Cash Out
Can you cash out of bets before an event has finished?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
No
Betzone has built a reputation for being a customer-friendly bookmaker and it's great to see that they take responsible gambling seriously, with a 'Safe Zone' easily accessible from the homepage providing tools and tips to help keep betting safe.
#ad. 18+. Gamble Responsibly. Gambleaware.org. Deposit and bet on any sportsbook markets of your choice at odds of evens (2.00) or greater. Get 50% back of your first days losses as a Free Bet up to £50 plus 50 Extra Spins. Min. 3 bets required. If your account is up, you’ll receive a £5 Free Bet regardless plus 10 Extra Spins. Use coupon code "5050" at registration. T&Cs apply | 18+ New UK Customers Only | GambleAware.org | Gamble Responsibly.
10% Bonus on Winning Racing Yankees
Daily Free Tennis Bets
Bet Builder Bonuses
Bonus Code
The code required to claim this sign-up bonus (if any)
not required
Live Streaming
Is there live streaming of sporting events?
No
User Rating
Gambling.com users' rating of this betting site out of 100
90
Bet Builder
Can you create your own personalised bets?
Yes
Cash Out
Can you cash out of bets before an event has finished?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
Yes
Established in 2017, QuinnBet is an Irish betting site that has made big strides in the UK. We counted more than 20 existing customer promotions here across a range of sports, including golf, football, racing, NFL and tennis.
#ad. 18+. Gamble Responsibly. Gambleaware.org. New customers only. 7 days to place qualifying bet of £10+ at 1/1 (2.0) to receive 4 x Free Bets: x1 £10 Football, x1 £10 Acca, x 1 £10 BetBuilder, x1 £10 Horse Racing. 7 day expiry. Stake not returned. 18+. Exclusions Apply. T&Cs apply.
Golden Goals £2m Jackpot Game
Up to 200% Acca Profit Boosts
Sponsors of Premier League Darts
Bonus Code
The code required to claim this sign-up bonus (if any)
not required
Live Streaming
Is there live streaming of sporting events?
Yes
User Rating
Gambling.com users' rating of this betting site out of 100
99
Bet Builder
Can you create your own personalised bets?
Yes
Cash Out
Can you cash out of bets before an event has finished?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
No
A relatively new bookie in the UK, BetMGM has made huge strides thanks to an abundance of promotions. Having carefully reviewed this betting site, our experts found impressive odds boosts on football and horse racing.
#ad. 18+. Gamble Responsibly. Gambleaware.org. Qualifying bet of £10 at min. odds 2.0 within 5 days of registration, E/W excluded. Get 3x Free Bets at min odds 2.0 each. 1x£10 Football, 1x£10 Racing, 1x£10 Acca (Min 4 selections). 7-day expiry. New selected customers & 18+ only. Min. deposit of £10. Full T&Cs apply.
Promotion available on desktop and web only and is not offered via the kwiff apps.
Unique Surprise Bets
Acca Insurance For Football
Supercharged Cash Out Boost
Bonus Code
The code required to claim this sign-up bonus (if any)
not required
Live Streaming
Is there live streaming of sporting events?
Yes
User Rating
Gambling.com users' rating of this betting site out of 100
94
Bet Builder
Can you create your own personalised bets?
Yes
Cash Out
Can you cash out of bets before an event has finished?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
Yes
When looking for something a little bit different to the norm, our experts found that Kwiff was a great option to explore. With surprise bets, supercharged odds and randomly boosted cash outs, this quirky bookmaker has plenty to offer.
#ad. 18+. Gamble Responsibly. Gambleaware.org. #ad. 18+. Gamble Responsibly. [Gambleaware.org|https://www.gambleaware.org/]. Get a percentage boost on all football multibets of 4 or more selections.
-
Full Terms Apply
Betting Odds on Niche Sports
Wide-Ranging Specials Markets
Good Coverage of American Sports
Bonus Code
The code required to claim this sign-up bonus (if any)
not required
Live Streaming
Is there live streaming of sporting events?
Yes
User Rating
Gambling.com users' rating of this betting site out of 100
91
Bet Builder
Can you create your own personalised bets?
Yes
Cash Out
Can you cash out of bets before an event has finished?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
No
Although best-known for its casino product, Fun is also home to a handy sports betting platform. Our experts took a deep dive into the Fun Sports site and found a great selection of markets for niche sports, as well as odds on politics and entertainment.
#ad. 18+. Gamble Responsibly. Gambleaware.org. New Players only. Max. Free Bet Token amount: £10.Minimum Deposit: £15. Minimum wagering on Sport to activate the Free Bet Token: £15
Exclusive Loyalty Ladder
'My Favourites' Betting Section
Acca Boosts up to 77%
Bonus Code
The code required to claim this sign-up bonus (if any)
not required
Live Streaming
Is there live streaming of sporting events?
No
User Rating
Gambling.com users' rating of this betting site out of 100
94
Bet Builder
Can you create your own personalised bets?
Yes
Cash Out
Can you cash out of bets before an event has finished?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
No
Better-known as a casino site, HeySpin has made great strides with its online sports betting arm. If you like to back football, boxing, MMA, or Esports, HeySpin is a solid betting option to go with.
Our goal is to empower bettors to make smart decisions by providing expert analysis that incorporates what users are saying about each site.
Gambling.com users provide unbiased opinions through:
Live User-Testing
Interactive Focus Groups
Online Surveys & Polls
Bettor Reviews & Ratings
To help you find the best betting sites, our user research includes analysis of:
Ease of Sign-up
Welcome Offer Value
User-Friendliness
Market Variety & Odds
Promotions & Loyalty Rewards
Standard of Customer Service
Payout Speed
Bookmaker Brand Loyalty
This rich insight into how real bettors interact with different sites is analysed and evaluated to help fine-tune our recommendations and ratings.
Only online bookmakers that score high on all of the above criteria will achieve a user rating that gives them a spot on our recommended list of the best betting sites in the UK.
Sign up to become a Gambling.com member and share your opinions with our community.
Our Picks For The Best Betting Sites Reviewed
According to our betting experts like Kevin Taylor, these are the best online bookmakers in the UK.
We highlight their best features and identify any areas where they could improve below.
We also offer licensed alternatives for each betting site. The comments from users contained within each review come from community feedback, as well as user reviews from betting forums and app stores.
Kevin Taylor
"I've been betting online for over a decade and I've tried dozens of betting websites in both a personal capacity as a punter and professional capacity as a reviewer for Gambling.com. For this reason, I know how to evaluate online bookmakers from the perspective of the bettor. If a site doesn't deliver for customers, you can rest assured I'll never recommend it."
1. Betfred
Best Features: Betfred is home to unique football offers like 'Double Delight' and 'Hat-Trick Heaven'. If you back a player to score first and they go on to score another, you get double the winnings, which will then be tripled if they go on to score a hat-trick.
Gambling.com Verdict: There's lots to like about Betfred, especially if you appreciate a betting site with a broad variety of offers. We've benefited from extra each-way places for racing and golf, while the option to boost or insure accumulator bets always comes in handy for acca backers.
What Betfred Users Are Saying: "It's an easy site to navigate and very client friendly. There are frequent reminders re betting safely, which I think is important." - Kevin Corlett
#ad. 18+. Gamble Responsibly. Gambleaware.org. New customers only. Register with BETFRED50 First bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. Full T&Cs apply.
2. BetMGM
Best Features: While welcome offers don't get much better than BetMGM's, we also found plenty to keep returning customers engaged. Highlights include profit boosts of up to 200% on accas and a football prediction game with £2 million in prizes.
Biggest Negatives: Debit card withdrawals could be quicker.
Gambling.com Verdict: BetMGM is one of the best-known sports betting brands in the US and we knew they meant business in the UK when they became the official sponsor of the Premier League of Darts. We've cashed in on some excellent odds boosts with BetMGM and we've streamed football, tennis and racing live on the site.
What BetMGM Users Are Saying: "So far so good for me, received my free bets of £40 for signing up, won 3 bets and got my money in my bank within 3-4 hours of withdrawing. Also found the customer service team helpful, I’ll continue betting with BetMGM." - Luke Jones
#ad. 18+. Gamble Responsibly. Gambleaware.org. New customers only. 7 days to place qualifying bet of £10+ at 1/1 (2.0) to receive 4 x Free Bets: x1 £10 Football, x1 £10 Acca, x 1 £10 BetBuilder, x1 £10 Horse Racing. 7 day expiry. Stake not returned. 18+. Exclusions Apply. T&Cs apply.
3. bet365
Best Features: bet365's live streaming service is second-to-none, with over 600,000 events shown live for bet365 users every year. We also like the '2 Goals Ahead' early payout offer for football and the range of racing features, including best odds guaranteed, extra each-way places and early prices.
Biggest Negatives:Acca insurance is one of the few promotions other betting sites offer that isn't found at bet365.
Gambling.com Verdict: bet365 was named 'Online Sports Betting Operator of The Year' at last year's Global Gaming Awards, which should tell you everything you need to know about this bookie. A major highlight for us is the user-friendly betting app, which has a rating of 4.7/5 on the App Store from nearly 300,000 reviews.
What bet365 Users Are Saying: "Moved to bet365 a couple of months ago from another betting company who I'd been with for about 20 years. So glad that I did and I'm well-impressed with the wide range of (especially) football bets available, as well as their customer information and service provided." - Gary Cook
#ad. 18+. Gamble Responsibly. Gambleaware.org. New Customers only. Bet £10* & Get £30* in Free Bets. Sign up, deposit between £5* and £10* to your account and bet365 will give you three times that value in Free Bets when you place qualifying bets to the same value and they are settled. Free Bets are paid as Bet Credits. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. Registration Required. T&Cs, time limits & exclusions apply.
4. talkSPORT BET
Best Features: talkSPORT BET customers report better odds for football than they get with other online bookmakers. We like UK betting sites that reward loyalty, and the 'Football Rewards Club' here does just that, with cash and free football bets when you wager £40 or more.
Biggest Negatives: Not the best live streaming coverage.
Gambling.com Verdict: talkSPORT radio is well-known for football coverage, so it's no surprise that this betting site focuses on football. When testing talkSPORT BET, we took advantage of boosted bet builders and broadcast boosts (odds enhancements for live TV games).
What talkSPORT BET Users Are Saying: "The best online bookie by a mile. Great clear website, customer care excellent, no problems with withdrawals. Overall an excellent website." - Fintan Gilheaney
#ad. 18+. Gamble Responsibly. Gambleaware.org. New customers only. Opt in & bet £10+ via mobile on any football market at 2.00+ odds within 7 days. No Cash out. Get 6x £5 Free Bets on selected markets. Free bets expire in 7 days. Card payments & Apple Pay only. T&Cs apply, see below. GambleAware.org | Please gamble responsibly
5. Bet442
Best Features: Bet442's accumulator profit boosts can enhance football payouts by up to 77%, with the potential boost increasing as you add more legs to the bet. The live betting options here are also plentiful, with a user-friendly in-play betting centre covering statistics and real-time updates.
Biggest Negatives: Not many live streams, aside from greyhound races.
Gambling.com Verdict: We find that new betting sites sometimes restrict their best features to just a few sports, but Bet442's bet builder demonstrates how this site caters to different types of punters. We were given the option to combine up to 30 markets from a range of sports in a same-game acca here.
Best Features: Tote's Placepot is definitely the best feature here. You can win a chunk of the prizepool by choosing a horse to place in each of the first six races at a meeting. The highest-ever payout was on March 19, 2023, when 16 punters shared £938,889 - winning a total of £41,288 each.
Biggest Negatives: The desktop layout is a bit basic.
Gambling.com Verdict: The Tote is the UK's biggest and best pool betting site and a firm favourite among experienced racing bettors in our team. With pool bookies like the Tote, you can often claim higher payouts - especially if you're backing less-fancied runners in horse or greyhound races.
What Tote Users Are Saying: "The perfect app for horse racing, especially if you do placepots & quadpots. No need to be in a betting shop when you can do it in the comfort of your home." - Des Crawford
#ad. 18+. Gamble Responsibly. Gambleaware.org. New customers online only. Eligibility restrictions apply. Only valid with code B10G40SPORTS on registration. £10 min qualifying bet at 1/1 (2.0) odds or greater across sports. Receive £20 Free Sports Bet and 100 x 20p Extra Spins on Gold Blitz within 48 hours of qualifying bet settlement. 7-day expiry on free bets. Your first bet will be your qualifying bet. One per customer. UK & ROI customers only. 18+. Full T&Cs apply. Gambleaware.org.Full T&Cs apply.
7. Betano
Best Features: Betano boasts some great enhanced odds on football accumulators and a solid range of price boosts on individual football markets. Betano is also home to 'Lucky Dips', which are larger price boosts on randomly selected events.
Biggest Negatives: Could add some more live streams.
Gambling.com Verdict: Betano comes from the BetVictor stable, so if you like Parimatch, talkSPORT BET or indeed BetVictor itself, you'll enjoy what Betano has to offer. We've found that Betano caters to modern betting options like MMA and Esports with lots of markets.
#ad. 18+. Gamble Responsibly. Gambleaware.org. 18+ New customers only. Opt in and bet £10 on any EPL match (odds 1/1+) within 3 days of sign up. No cash-out. Get 5x£5 Free Bets for set markets (odds 1/1+) and a £5 Slots Bonus on Age of the Gods: God Of Storms, 30x wagering, max redeemable £125. Bonuses expire in 14 days. No cash-out. T&Cs apply. GambleAware.org. Please gamble responsibly
8. QuinnBet
Best Features: QuinnBet is one of the best betting sites for providing offers to existing customers, particularly football promotions. This includes ‘crossbar insurance’ on goalscorer bets if the crossbar is hit during the match, as well as refunds on selected markets if the game ends in a 0-0 draw.
Biggest Negatives: Not many live streams aside from horse races.
Gambling.com Verdict: QuinnBet offers the widest range of unique offers we have seen from any online bookie in the UK. There’s acca insurance on North American sports, extra each-way places for golf tournaments and profit boosts on forecasts, tricasts and yankee bets in horse racing.
What QuinnBet Users Are Saying: "Brilliant betting app. Easy to navigate, very responsive. Everything is clear and concise. Daily free bets. Withdrawal times are very quick. Absolutely no complaints at all." - Michael Captain
#ad. 18+. Gamble Responsibly. Gambleaware.org. Deposit and bet on any sportsbook markets of your choice at odds of evens (2.00) or greater. Get 50% back of your first days losses as a Free Bet up to £50 plus 50 Extra Spins. Min. 3 bets required. If your account is up, you’ll receive a £5 Free Bet regardless plus 10 Extra Spins. Use coupon code "5050" at registration. T&Cs apply | 18+ New UK Customers Only | GambleAware.org | Gamble Responsibly.
9. BetGoodwin
Best Features: Racing is what BetGoodwin does best - both horses and greyhounds. There are five money-back specials that apply across both sports, including a free horse racing bet refund if your selection is beaten by a nose or a short head.
Biggest Negatives: Not many football betting promotions.
Gambling.com Verdict: BetGoodwin is a must-try site for horse racing bettors. We found the widest variety of horse racing offers, on top of regular live streams for UK and Irish racing. When it comes to the Cheltenham Festival, you’ll also find non-runner no bet on all races.
What BetGoodwin Users Are Saying: "Really decent sports betting site this one. Best odds available, extra places, worldwide horse racing meetings and gave me half my stake back as a free bet as a new customer offer. Recommended!" - Daniel
#ad. 18+. Gamble Responsibly. Gambleaware.org. New Customers only. Must have a minimum of 3 bets of £10 or more on separate events at odds of evens (2.0) or bigger on first day. First day losses equals all settled stakes less all returns. T&C's apply.
10. BetVictor
Best Features: BetVictor’s BV Loyalty Club is one of the best free bet clubs out there. Place a £5 sports bet worth £5 or more during the week to open a surprise package which contains a free bet worth between £1 and £25.
Biggest Negatives: We would like to see more existing customer promotions added to the BetVictor site.
Gambling.com Verdict: BetVictor has a long-established reputation as one of the biggest names in UK betting. We value betting sites that show staying power, with BetVictor founded in 1946 and still hugely popular with bettors in the UK.
What BetVictor Users Are Saying: "Easy to use. Free bets are fast to be credited and qualifying for them is not complicated, like a lot of other sites." - Luke Daniel
#ad. 18+. Gamble Responsibly. Gambleaware.org. 18+ New customers only. Opt in, bet £10 on any football market at minimum 1/1 odds. No cash out. Get £40 in Free Bets on selected events. Free Bets expire in 7 days. T&Cs apply, see below. gambleaware.org | Please gamble responsibly
11. Coral
Best Features: Coral’s Racing Super Series is the standout free-to-play racing game. Predict a horse to place in seven races to share a pot of £25,000 between all winners. There’s also the new ‘Rewards Shaker’ that rewards an odds boost or a free bet each day.
Biggest Negatives: The homepage layout is a bit too cluttered.
Gambling.com Verdict: Coral has built a reputation as a top horse racing betting site, but it has even more than that to offer. This bookmaker regularly offers the most extra places on golf majors, as well as free bet refunds if your player doesn’t make the weekend cut.
What Coral Users Are Saying: "Easy to use and good odds provided compared to some other companies." - Brian Redfearn
#ad. 18+. Gamble Responsibly. Gambleaware.org. New UK+IRE Customers. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 1x £20 free bet. Free bet available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned. Restrictions
12. Bet UK
Best Features: Bet UK offers a range of live streams for football and horse racing, on desktop and mobile. There’s also acca profit boosts of between 3% and 200%, depending on the number of legs in your bet.
Biggest Negatives: There isn’t a huge range of payment methods available but the main options are covered.
Gambling.com Verdict: We notice that Bet UK regularly refresh the layout of their betting site and update their range of promotions. This tells us that this is a site which is dedicated to continuously improving its product for punters.
What Bet UK Users Are Saying: "Prices often come out on top in football markets. Decent racing promos at festivals too." - John Mould
#ad. 18+. Gamble Responsibly. Gambleaware.org. New cust only. Deposit & Place a Bet within 7 days, and settle a £10 minimum bet at odds of 4/5 (1.8) or greater, to be credited with 3x £10 Free Bets: 1 x £10 Horse Racing, 1 x £10 Free Bet Builder and 1 x £10 Football. 7 day expiry. Stake not returned. T&Cs Apply.
13. LiveScore Bet
Best Features: LiveScore Bet’s free-to-play football game - called ‘Squads’ - is one of the more unique betting games out there. Each day throughout the week, you’ll be assigned a random player for upcoming Premier League fixtures. If your player scores, you’ll be awarded a cash prize.
Biggest Negatives: The site layout is very busy and won't be to every bettor's tastes.
Gambling.com Verdict: During our latest review, we found a wide range of live streams at LiveScore Bet. Football, tennis and horse racing can all be watched live. They also offer three standard horse racing promotions: best odds guaranteed, extra places and money back as a free bet if your horse loses selected races.
What LiveScore Bet Users Are Saying: "The platform has a great UI, it's nice that navigating the app is very easy." - Orji Gloria
#ad. 18+. Gamble Responsibly. Gambleaware.org. New members only. £10+ bet on sportsbook (ex. virtuals) at 1.5 min odds, settled within 14 days. Free Bets: accept in 7 days, valid 7 days on sportsbook only. 2x£5 Free Bets for Bet Builder only. Stake not returned. T&Cs + deposit exclusions apply. Bet Responsibly. GambleAware.org 18+.
14. Bwin
Best Features: Bwin’s ‘Show Your Colours’ promotion is an interesting way to combine your football fandom with betting. Pick your favourite team from the Premier League or the Championship and you’ll have access to special promotions when they play.
Biggest Negatives: There are no horse racing streams available to watch.
Gambling.com Verdict: Bwin has a clear focus on football and we consider this site a must-try for football punters. It's also worth signing up if you enjoy betting on virtual sports, with dozens of virtual events available to bet on at any time.
What Bwin Users Are Saying: "Good betting options, awesome rates, better customer service. I am very happy with Bwin. Would recommend it any time!" - Roman Kunzmann