Best Betting Sites UK: New Bookmakers October 2024

How we Rate UK Betting Sites

Our goal is to empower bettors to make smart decisions by providing expert analysis that incorporates what users are saying about each site.

Gambling.com users provide unbiased opinions through:

• Live User-Testing 
• Interactive Focus Groups
• Online Surveys & Polls
• Bettor Reviews & Ratings

To help you find the best betting sites, our user research includes analysis of:

• Ease of Sign-up 
• Welcome Offer Value
• User-Friendliness
• Market Variety & Odds
• Promotions & Loyalty Rewards
• Standard of Customer Service
• Payout Speed
• Bookmaker Brand Loyalty

This rich insight into how real bettors interact with different sites is analysed and evaluated to help fine-tune our recommendations and ratings.

Only online bookmakers that score high on all of the above criteria will achieve a user rating that gives them a spot on our recommended list of the best betting sites in the UK. 

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Our Picks For The Best Betting Sites Reviewed

According to our betting experts like Kevin Taylor, these are the best online bookmakers in the UK.

We highlight their best features and identify any areas where they could improve below.

We also offer licensed alternatives for each betting site. The comments from users contained within each review come from community feedback, as well as user reviews from betting forums and app stores.

1. Betfred

Best Features: Betfred is home to unique football offers like 'Double Delight' and 'Hat-Trick Heaven'. If you back a player to score first and they go on to score another, you get double the winnings, which will then be tripled if they go on to score a hat-trick.

Biggest Negatives: Lacking Esports markets.

Alternative: LeoVegas Sport

Gambling.com Verdict: There's lots to like about Betfred, especially if you appreciate a betting site with a broad variety of offers. We've benefited from extra each-way places for racing and golf, while the option to boost or insure accumulator bets always comes in handy for acca backers.

What Betfred Users Are Saying: "It's an easy site to navigate and very client friendly. There are frequent reminders re betting safely, which I think is important." - Kevin Corlett

More Info: Read our in-depth Betfred review.

2. BetMGM

Best Features: While welcome offers don't get much better than BetMGM's, we also found plenty to keep returning customers engaged. Highlights include profit boosts of up to 200% on accas and a football prediction game with £2 million in prizes.

Biggest Negatives: Debit card withdrawals could be quicker.

Alternative: Virgin Bet

Gambling.com Verdict: BetMGM is one of the best-known sports betting brands in the US and we knew they meant business in the UK when they became the official sponsor of the Premier League of Darts. We've cashed in on some excellent odds boosts with BetMGM and we've streamed football, tennis and racing live on the site.

What BetMGM Users Are Saying: "So far so good for me, received my free bets of £40 for signing up, won 3 bets and got my money in my bank within 3-4 hours of withdrawing. Also found the customer service team helpful, I’ll continue betting with BetMGM." - Luke Jones

More Info: Read our in-depth BetMGM review.

3. bet365

Best Features: bet365's live streaming service is second-to-none, with over 600,000 events shown live for bet365 users every year. We also like the '2 Goals Ahead' early payout offer for football and the range of racing features, including best odds guaranteed, extra each-way places and early prices.

Biggest Negatives: Acca insurance is one of the few promotions other betting sites offer that isn't found at bet365.

Alternative: mr.Play Sport

Gambling.com Verdict: bet365 was named 'Online Sports Betting Operator of The Year' at last year's Global Gaming Awards, which should tell you everything you need to know about this bookie. A major highlight for us is the user-friendly betting app, which has a rating of 4.7/5 on the App Store from nearly 300,000 reviews.

What bet365 Users Are Saying: "Moved to bet365 a couple of months ago from another betting company who I'd been with for about 20 years. So glad that I did and I'm well-impressed with the wide range of (especially) football bets available, as well as their customer information and service provided." - Gary Cook

More Info: Read our in-depth bet365 review.

4. talkSPORT BET

Best Features: talkSPORT BET customers report better odds for football than they get with other online bookmakers. We like UK betting sites that reward loyalty, and the 'Football Rewards Club' here does just that, with cash and free football bets when you wager £40 or more.

Biggest Negatives: Not the best live streaming coverage.

Alternative: 10bet

Gambling.com Verdict: talkSPORT radio is well-known for football coverage, so it's no surprise that this betting site focuses on football. When testing talkSPORT BET, we took advantage of boosted bet builders and broadcast boosts (odds enhancements for live TV games).

What talkSPORT BET Users Are Saying: "The best online bookie by a mile. Great clear website, customer care excellent, no problems with withdrawals. Overall an excellent website." - Fintan Gilheaney

More Info: Read our in-depth talkSPORT BET review.

5. Bet442

Best Features: Bet442's accumulator profit boosts can enhance football payouts by up to 77%, with the potential boost increasing as you add more legs to the bet. The live betting options here are also plentiful, with a user-friendly in-play betting centre covering statistics and real-time updates.

Biggest Negatives: Not many live streams, aside from greyhound races.

Alternative: Luckster

Gambling.com Verdict: We find that new betting sites sometimes restrict their best features to just a few sports, but Bet442's bet builder demonstrates how this site caters to different types of punters. We were given the option to combine up to 30 markets from a range of sports in a same-game acca here.

More Info: Read our in-depth Bet442 review.

6. Tote

Best Features: Tote's Placepot is definitely the best feature here. You can win a chunk of the prizepool by choosing a horse to place in each of the first six races at a meeting. The highest-ever payout was on March 19, 2023, when 16 punters shared £938,889 - winning a total of £41,288 each.

Biggest Negatives: The desktop layout is a bit basic.

Alternative: Grosvenor

Gambling.com Verdict: The Tote is the UK's biggest and best pool betting site and a firm favourite among experienced racing bettors in our team. With pool bookies like the Tote, you can often claim higher payouts - especially if you're backing less-fancied runners in horse or greyhound races.

What Tote Users Are Saying: "The perfect app for horse racing, especially if you do placepots & quadpots. No need to be in a betting shop when you can do it in the comfort of your home." - Des Crawford

More Info: Read our in-depth Tote review.

7. Betano

Best Features: Betano boasts some great enhanced odds on football accumulators and a solid range of price boosts on individual football markets. Betano is also home to 'Lucky Dips', which are larger price boosts on randomly selected events.

Biggest Negatives: Could add some more live streams.

Alternative: Parimatch

Gambling.com Verdict: Betano comes from the BetVictor stable, so if you like Parimatch, talkSPORT BET or indeed BetVictor itself, you'll enjoy what Betano has to offer. We've found that Betano caters to modern betting options like MMA and Esports with lots of markets.

More Info: Read our in-depth Betano review.

8. QuinnBet

Best Features: QuinnBet is one of the best betting sites for providing offers to existing customers, particularly football promotions. This includes ‘crossbar insurance’ on goalscorer bets if the crossbar is hit during the match, as well as refunds on selected markets if the game ends in a 0-0 draw.

Biggest Negatives: Not many live streams aside from horse races.

Alternative: Bzeebet

Gambling.com Verdict: QuinnBet offers the widest range of unique offers we have seen from any online bookie in the UK. There’s acca insurance on North American sports, extra each-way places for golf tournaments and profit boosts on forecasts, tricasts and yankee bets in horse racing.

What QuinnBet Users Are Saying: "Brilliant betting app. Easy to navigate, very responsive. Everything is clear and concise. Daily free bets. Withdrawal times are very quick. Absolutely no complaints at all." - Michael Captain

More Info: Read our in-depth QuinnBet review.

9. BetGoodwin

Best Features: Racing is what BetGoodwin does best - both horses and greyhounds. There are five money-back specials that apply across both sports, including a free horse racing bet refund if your selection is beaten by a nose or a short head.

Biggest Negatives: Not many football betting promotions.

Alternative: ZetBet

Gambling.com Verdict: BetGoodwin is a must-try site for horse racing bettors. We found the widest variety of horse racing offers, on top of regular live streams for UK and Irish racing. When it comes to the Cheltenham Festival, you’ll also find non-runner no bet on all races.

What BetGoodwin Users Are Saying: "Really decent sports betting site this one. Best odds available, extra places, worldwide horse racing meetings and gave me half my stake back as a free bet as a new customer offer. Recommended!" - Daniel

More Info: Read our in-depth BetGoodwin review.

10. BetVictor

Best Features: BetVictor’s BV Loyalty Club is one of the best free bet clubs out there. Place a £5 sports bet worth £5 or more during the week to open a surprise package which contains a free bet worth between £1 and £25.

Biggest Negatives: We would like to see more existing customer promotions added to the BetVictor site.

Alternative: NetBet

Gambling.com Verdict: BetVictor has a long-established reputation as one of the biggest names in UK betting. We value betting sites that show staying power, with BetVictor founded in 1946 and still hugely popular with bettors in the UK.

What BetVictor Users Are Saying: "Easy to use. Free bets are fast to be credited and qualifying for them is not complicated, like a lot of other sites." - Luke Daniel

More Info: Read our in-depth BetVictor review.

11. Coral

Best Features: Coral’s Racing Super Series is the standout free-to-play racing game. Predict a horse to place in seven races to share a pot of £25,000 between all winners. There’s also the new ‘Rewards Shaker’ that rewards an odds boost or a free bet each day.

Biggest Negatives: The homepage layout is a bit too cluttered.

Alternative: Mr. Mega

Gambling.com Verdict: Coral has built a reputation as a top horse racing betting site, but it has even more than that to offer. This bookmaker regularly offers the most extra places on golf majors, as well as free bet refunds if your player doesn’t make the weekend cut.

What Coral Users Are Saying: "Easy to use and good odds provided compared to some other companies." - Brian Redfearn

More Info: Read our in-depth Coral review.

12. Bet UK

Best Features: Bet UK offers a range of live streams for football and horse racing, on desktop and mobile. There’s also acca profit boosts of between 3% and 200%, depending on the number of legs in your bet.

Biggest Negatives: There isn’t a huge range of payment methods available but the main options are covered.

Alternative: Kwiff

Gambling.com Verdict: We notice that Bet UK regularly refresh the layout of their betting site and update their range of promotions. This tells us that this is a site which is dedicated to continuously improving its product for punters.

What Bet UK Users Are Saying: "Prices often come out on top in football markets. Decent racing promos at festivals too." - John Mould

More Info: Read our in-depth Bet UK review.

13. LiveScore Bet

Best Features: LiveScore Bet’s free-to-play football game - called ‘Squads’ - is one of the more unique betting games out there. Each day throughout the week, you’ll be assigned a random player for upcoming Premier League fixtures. If your player scores, you’ll be awarded a cash prize.

Biggest Negatives: The site layout is very busy and won't be to every bettor's tastes.

Alternative: HeySpin

Gambling.com Verdict: During our latest review, we found a wide range of live streams at LiveScore Bet. Football, tennis and horse racing can all be watched live. They also offer three standard horse racing promotions: best odds guaranteed, extra places and money back as a free bet if your horse loses selected races.

What LiveScore Bet Users Are Saying: "The platform has a great UI, it's nice that navigating the app is very easy." - Orji Gloria

More Info: Read our in-depth LiveScore Bet review.

14. Bwin

Best Features: Bwin’s ‘Show Your Colours’ promotion is an interesting way to combine your football fandom with betting. Pick your favourite team from the Premier League or the Championship and you’ll have access to special promotions when they play.

Biggest Negatives: There are no horse racing streams available to watch.

Alternative: Betrino

Gambling.com Verdict: Bwin has a clear focus on football and we consider this site a must-try for football punters. It's also worth signing up if you enjoy betting on virtual sports, with dozens of virtual events available to bet on at any time.

What Bwin Users Are Saying: "Good betting options, awesome rates, better customer service. I am very happy with Bwin. Would recommend it any time!" - Roman Kunzmann

More Info: Read our in-depth Bwin review.