Best Betting Sites UK Ranked (November 2024)

Top 20 Betting Sites UK Reviewed

According to our experienced sports bettors, these are the best online bookmakers in the UK.

We highlight their pros and cons below, so you can easily compare sites and find one that fits your preferences.

We also offer alternatives for each betting site. The comments from users contained within each review come from community feedback, as well as real reviews on betting forums and app stores.

1. Betfred

Best Features: Betfred is home to unique football offers like 'Double Delight' and 'Hat-Trick Heaven'. If you back a player to score first and they go on to score another, you get double the winnings, which will then be tripled if they go on to score a hat-trick.

Biggest Negatives: Lacking Esports markets.

Alternative: LeoVegas Sport

Gambling.com Verdict: There's lots to like about Betfred, especially if you appreciate a betting site with a broad variety of offers. We've benefited from extra each-way places for racing and golf, while the option to boost or insure accumulator bets always comes in handy for acca backers.

What Betfred Users Are Saying: "It's an easy site to navigate and very client friendly. There are frequent reminders re betting safely, which I think is important." - Kevin Corlett

More Info: Read our in-depth Betfred review.

2. bet365

Best Features: bet365's live streaming service is second-to-none, with over 600,000 events shown live for bet365 users every year. We also like the '2 Goals Ahead' early payout offer for football and the range of racing features, including best odds guaranteed, extra each-way places and early prices.

Biggest Negatives: Acca insurance is one of the few promotions other betting sites offer that isn't found at bet365.

Alternative: mr.Play Sport

Gambling.com Verdict: bet365 was named 'Online Sports Betting Operator of The Year' at last year's Global Gaming Awards, which should tell you everything you need to know about this bookie. A major highlight for us is the user-friendly betting app, which has a rating of 4.7/5 on the App Store from nearly 300,000 reviews.

What bet365 Users Are Saying: "Moved to bet365 a couple of months ago from another betting company who I'd been with for about 20 years. So glad that I did and I'm well-impressed with the wide range of (especially) football bets available, as well as their customer information and service provided." - Gary Cook

More Info: Read our in-depth bet365 review.

3. BetMGM

Best Features: While welcome offers don't get much better than BetMGM's, we also found plenty to keep returning customers engaged. Highlights include profit boosts of up to 200% on accas and a football prediction game with £2 million in prizes.

Biggest Negatives: Debit card withdrawals could be quicker.

Alternative: Virgin Bet

Gambling.com Verdict: BetMGM is one of the best-known sports betting brands in the US and we knew they meant business in the UK when they became the official sponsor of the Premier League of Darts. We've cashed in on some excellent odds boosts with BetMGM and we've streamed football, tennis and racing live on the site.

What BetMGM Users Are Saying: "So far so good for me, received my free bets of £40 for signing up, won 3 bets and got my money in my bank within 3-4 hours of withdrawing. Also found the customer service team helpful, I’ll continue betting with BetMGM." - Luke Jones

More Info: Read our in-depth BetMGM review.

4. talkSPORT BET

Best Features: talkSPORT BET customers report better odds for football than they get with other online bookmakers. We like UK betting sites that reward loyalty, and the 'Football Rewards Club' here does just that, with cash and free football bets when you wager £40 or more.

Biggest Negatives: Not the best live streaming coverage.

Alternative: 10bet

Gambling.com Verdict: talkSPORT radio is well-known for football coverage, so it's no surprise that this betting site focuses on football. When testing talkSPORT BET, we took advantage of boosted bet builders and broadcast boosts (odds enhancements for live TV games).

What talkSPORT BET Users Are Saying: "The best online bookie by a mile. Great clear website, customer care excellent, no problems with withdrawals. Overall an excellent website." - Fintan Gilheaney

More Info: Read our in-depth talkSPORT BET review.

5. Tote

Best Features: Tote's Placepot is definitely the best feature here. You can win a chunk of the prizepool by choosing a horse to place in each of the first six races at a meeting. The highest-ever payout was on March 19, 2023, when 16 punters shared £938,889 - winning a total of £41,288 each.

Biggest Negatives: The desktop layout is a bit basic.

Alternative: Grosvenor

Gambling.com Verdict: The Tote is the UK's biggest and best pool betting site and a firm favourite among experienced racing bettors in our team. With pool bookies like the Tote, you can often claim higher payouts - especially if you're backing less-fancied runners in horse or greyhound races.

What Tote Users Are Saying: "The perfect app for horse racing, especially if you do placepots & quadpots. No need to be in a betting shop when you can do it in the comfort of your home." - Des Crawford

More Info: Read our in-depth Tote review.

6. Betano

Best Features: Betano boasts some great enhanced odds on football accumulators and a solid range of price boosts on individual football markets. Betano is also home to 'Lucky Dips', which are larger price boosts on randomly selected events.

Biggest Negatives: Could add some more live streams.

Alternative: Parimatch

Gambling.com Verdict: Betano comes from the BetVictor stable, so if you like Parimatch, talkSPORT BET or indeed BetVictor itself, you'll enjoy what Betano has to offer. We've found that Betano caters to modern betting options like MMA and Esports with lots of markets.

More Info: Read our in-depth Betano review.

7. QuinnBet

Best Features: QuinnBet is one of the best betting sites for providing offers to existing customers, particularly football promotions. This includes ‘crossbar insurance’ on goalscorer bets if the crossbar is hit during the match, as well as refunds on selected markets if the game ends in a 0-0 draw.

Biggest Negatives: Not many live streams aside from horse races.

Alternative: Bzeebet

Gambling.com Verdict: QuinnBet offers the widest range of unique offers we have seen from any online bookie in the UK. There’s acca insurance on North American sports, extra each-way places for golf tournaments and profit boosts on forecasts, tricasts and yankee bets in horse racing.

What QuinnBet Users Are Saying: "Brilliant betting app. Easy to navigate, very responsive. Everything is clear and concise. Daily free bets. Withdrawal times are very quick. Absolutely no complaints at all." - Michael Captain

More Info: Read our in-depth QuinnBet review.

8. BetGoodwin

Best Features: Racing is what BetGoodwin does best - both horses and greyhounds. There are five money-back specials that apply across both sports, including a free horse racing bet refund if your selection is beaten by a nose or a short head.

Biggest Negatives: Not many football betting promotions.

Alternative: ZetBet

Gambling.com Verdict: BetGoodwin is a must-try site for horse racing bettors. We found the widest variety of horse racing offers, on top of regular live streams for UK and Irish racing. When it comes to the Cheltenham Festival, you’ll also find non-runner no bet on all races.

What BetGoodwin Users Are Saying: "Really decent sports betting site this one. Best odds available, extra places, worldwide horse racing meetings and gave me half my stake back as a free bet as a new customer offer. Recommended!" - Daniel

More Info: Read our in-depth BetGoodwin review.

9. BetVictor

Best Features: BetVictor’s BV Loyalty Club is one of the best free bet clubs out there. Place a £5 sports bet worth £5 or more during the week to open a surprise package which contains a free bet worth between £1 and £25.

Biggest Negatives: We would like to see more existing customer promotions added to the BetVictor site.

Alternative: NetBet

Gambling.com Verdict: BetVictor has a long-established reputation as one of the biggest names in UK betting. We value betting sites that show staying power, with BetVictor founded in 1946 and still hugely popular with bettors in the UK.

What BetVictor Users Are Saying: "Easy to use. Free bets are fast to be credited and qualifying for them is not complicated, like a lot of other sites." - Luke Daniel

More Info: Read our in-depth BetVictor review.

10. Coral

Best Features: Coral’s Racing Super Series is the standout free-to-play racing game. Predict a horse to place in seven races to share a pot of £25,000 between all winners. There’s also the new ‘Rewards Shaker’ that rewards an odds boost or a free bet each day.

Biggest Negatives: The homepage layout is a bit too cluttered.

Alternative: Mr. Mega

Gambling.com Verdict: Coral has built a reputation as a top horse racing betting site, but it has even more than that to offer. This bookmaker regularly offers the most extra places on golf majors, as well as free bet refunds if your player doesn’t make the weekend cut.

What Coral Users Are Saying: "Easy to use and good odds provided compared to some other companies." - Brian Redfearn

More Info: Read our in-depth Coral review.

11. Bet UK

Best Features: Bet UK offers a range of live streams for football and horse racing, on desktop and mobile. There’s also acca profit boosts of between 3% and 200%, depending on the number of legs in your bet.

Biggest Negatives: There isn’t a huge range of payment methods available but the main options are covered.

Alternative: Kwiff

Gambling.com Verdict: We notice that Bet UK regularly refresh the layout of their betting site and update their range of promotions. This tells us that this is a site which is dedicated to continuously improving its product for punters.

What Bet UK Users Are Saying: "Prices often come out on top in football markets. Decent racing promos at festivals too." - John Mould

More Info: Read our in-depth Bet UK review.

12. LiveScore Bet

Best Features: LiveScore Bet’s free-to-play football game - called ‘Squads’ - is one of the more unique betting games out there. Each day throughout the week, you’ll be assigned a random player for upcoming Premier League fixtures. If your player scores, you’ll be awarded a cash prize.

Biggest Negatives: The site layout is very busy and won't be to every bettor's tastes.

Alternative: HeySpin

Gambling.com Verdict: During our latest review, we found a wide range of live streams at LiveScore Bet. Football, tennis and horse racing can all be watched live. They also offer three standard horse racing promotions: best odds guaranteed, extra places and money back as a free bet if your horse loses selected races.

What LiveScore Bet Users Are Saying: "The platform has a great UI, it's nice that navigating the app is very easy." - Orji Gloria

More Info: Read our in-depth LiveScore Bet review.

13. Bwin

Best Features: Bwin’s ‘Show Your Colours’ promotion is an interesting way to combine your football fandom with betting. Pick your favourite team from the Premier League or the Championship and you’ll have access to special promotions when they play.

Biggest Negatives: There are no horse racing streams available to watch.

Alternative: Betrino

Gambling.com Verdict: Bwin has a clear focus on football and we consider this site a must-try for football punters. It's also worth signing up if you enjoy betting on virtual sports, with dozens of virtual events available to bet on at any time.

What Bwin Users Are Saying: "Good betting options, awesome rates, better customer service. I am very happy with Bwin. Would recommend it any time!" - Roman Kunzmann

More Info: Read our in-depth Bwin review.

14. William Hill

Best Features: William Hill has price enhancements across a great range of sports. They already have some of the best odds around to start with, even before they are boosted, along with a 'top price guarantee' on selected horse races. This means the racing odds won't be beaten by any other betting websites.

Biggest Negatives: The layout of the desktop site hasn't been refreshed in a while and needs improvement.

Alternative: Fitzdares

Gambling.com Verdict: We know William Hill is a reliable bookmaker for value odds, a reputation they've built over nine decades in operation. 'Hills' was recognised as 'Best Football Betting Operator' and 'Best Horse Racing Betting Operator' at last year's EGaming Review awards for a reason.

What William Hill Users Are Saying: "I really appreciate how up-to-date all the UFC and Contender Series odds are. That's pretty much all I bet on, and so many other betting apps seems to overlook MMA. I also enjoy the free-to-play options which can win you free bets, or even cash." - Vince Spencer

More Info: Read our in-depth William Hill Review.

15. Ladbrokes

Best Features: The '1-2-Free' football prediction game at Ladbrokes is one of the best of its kind. Guess three scores correctly to win £100 in cash, two to unlock a £5 free bet and one to get a £1 free bet. You can also get acca insurance here and daily odds boost tokens.

Biggest Negatives: The speed of the Ladbrokes app could be improved.

Alternative: Betiton

Gambling.com Verdict: Ladbrokes is one of the most recognisable bookmakers in the UK. We love knowing that we're betting with a reputable brand that began operating as a trackside stall as far back as 1886. We're also big fans of the acca promotions and live streaming options.

What Ladbrokes Users Are Saying: "Ladbrokes is a genuine company. Every time I request a withdrawal...it is processed in 4 hours or less. Customer service is very helpful." - Vincent Luke

More Info: Read our in-depth Ladbrokes Review.

16. Unibet

Best Features: Unibet is home to 'Uniboost' price enhancements, which tend to provide great value. The selection of live streams is also impressive, with live video coverage of all major North American sports and big football competitions like the FA Cup and Scottish Premiership.

Biggest Negatives: There's no acca insurance promotion available at Unibet.

Alternative: Casumo Sports

Gambling.com Verdict: Unibet has something for everyone, based on our experience using the site. Cricket punters get money-back specials, racing lovers get extra places and best odds guaranteed, while football punters get lots of odds boosts and streams to watch.

What Unibet Users Are Saying: "Huge improvement, love the live streaming of La Liga, Serie A, Grand Slam tennis, NFL. I can watch all my favourite sports for free and bet if I want!" - J Thorpe

More Info: Read our in-depth Unibet Review.

17. BoyleSports

Best Features: BoyleSports is clearly the best betting site for early payouts. Football bets are paid out as a winner if your team goes two goals ahead. You win your tennis bet if your player leads by a set and golf bets are settled if your player leads at the end of the third round.

Biggest Negatives: A lack of Esports betting options and markets is one negative to point out here.

Alternative: Fafabet

Gambling.com Verdict: We haven't come across any other bookmaker that offers early payouts on this many sports - with boxing, basketball, rugby, NFL, cricket, golf, tennis and football covered by early payout deals. The golf bettors on our team also love the amount of extra each-way places on offer for the majors here.

What BoyleSports Users Are Saying: "A very good experience. Easy to use. Quick to put any winnings on your account. And great prices." - Sean Kearney

More Info: Read our in-depth BoyleSports review.

18. Betway

Best Features: Betway is home to the '4 to Win' free prediction game, with cash prizes for predicting the results of four horse races. There are live streams of more than 10 sports and 'Betway Boosts' provide enhanced prices every day.

Biggest Negatives: The Betway bet builder only appears to be available for football.

Alternative: Neptune Play

Gambling.com Verdict: We recommend keeping an eye out for 'Super Boosts'. These are extra odds boosts from Betway which can totally transform a price. We also like knowing that we're betting with an established brand, which sponsors major football clubs like West Ham.

What Betway Users Are Saying: "Great site, good offers and good odds. I have other betting accounts with different bookies, and this is up there with the best of them." - Darren Buckley

More Info: Read our in-depth Betway Review.

19. Spreadex

Best Features: Spreadex allows you to try out a different type of wagering with spread bets. Instead of betting at fixed odds, profits or losses depend on how accurate your prediction is relative to the spread set by the bookmaker.

Biggest Negatives: Spread betting can carry extra risk, so proceed with caution.

Alternative: Sporting Index

Gambling.com Verdict: We enjoy shaking up our betting style with spread bets. We also have to mention Spreadex's fixed-odds horse racing options, complete with money-back specials, live streams of races from 10 countries and double the odds on lucky 15s.

What Spreadex Users Are Saying: "Quick, reliable spread betting site with reasonably tight spreads. A minor quibble is that markets are suspended too often (eg overnight in sports events, or sometimes in play - surely automation can solve those problems easily). But otherwise it's excellent." - Haroldsdodge

More Info: Read our in-depth Spreadex Review.

20. Bet442

Best Features: Bet442's accumulator profit boosts can enhance football payouts by up to 77%, with the potential boost increasing as you add more legs to the bet. The live betting options here are also plentiful, with a user-friendly in-play betting centre covering statistics and real-time updates.

Biggest Negatives: Not many live streams, aside from greyhound races.

Alternative: Luckster

Gambling.com Verdict: We find that new betting sites sometimes restrict their best features to just a few sports, but Bet442's bet builder demonstrates how this site caters to different types of punters. We were given the option to combine up to 30 markets from a range of sports in a same-game acca here.

More Info: Read our in-depth Bet442 review.

Best New Betting Sites UK

It's always worth looking out for the best new betting sites in the UK, as they often have the most innovative features and promotions you can find in online betting.

These are our top picks if you're looking for a new site to use in 2024. All new bookmakers are available in the United Kingdom.

1. Bzeebet

Best Features: Bzeebet's 'Free Bet Trifecta' promotion means you can claim a £5 free bet when you bet £25 - with the free bet credited to your account the next day. This offer can be claimed three times per week.

Biggest Negatives: No live streams.

Alternative: ZetBet

Gambling.com Verdict: We like how Bzeebet puts the important betting features front-and-centre. We were able to access all the latest football odds boosts on the homepage and the Bzeebet bet builder is one of the best we've used.

More Info: Read our in-depth Bzeebet review.

2. Pub Sports

Best Features: Pub Sports is home to some of the most comprehensive markets and best odds for combat sports like MMA and boxing. You can also live stream Esports here, as well as niche sports like table tennis and beach volleyball.

Biggest Negatives: No horse or greyhound racing markets.

Alternative: Betzone

Gambling.com Verdict: We've noticed that Pub Sports really prioritises markets for the modern sports bettor - like UFC fights and Esports games. However, more horse racing markets need to be added soon to take this betting site up a notch.

More Info: Read our in-depth Pub Sports review.

3. SportsBroker

Best Features: SportsBroker is a new betting site that offers pool betting markets, but instead of focusing solely on racing like the Tote, SportsBroker specialises in football pool betting.

Biggest Negatives: Could add more competitions.

Alternative: Tote

Gambling.com Verdict: The Tote is the best betting site for racing pools, but SportsBroker, launched in 2024, might just be the football equivalent. If you're a football bettor who enjoys pool betting, this is the site for you.

More Info: Read our in-depth SportsBroker review.

4. Fafabet

Best Features: Fafabet has a great range of betting offers for returning customers. We like the £10 money-back offer, which you can claim as a free bet if your horse finishes second to the favourite. This is also one of a small number of sites offering acca insurance for football, tennis and horse racing accumulators.

Biggest Negatives: Sometimes beaten on odds by more established bookmakers.

Alternative: Planet Sport Bet

Gambling.com Verdict: New betting sites can lack features when they start out but we've found that Fafabet has evolved quickly. We love that we can customise the size of the welcome offer, based on how big we want our initial deposit/bet to be.

More Info: Read our in-depth Fafabet review.

5. PricedUp

Best Features: There's a truly impressive selection of odds boosts every day at PricedUp, all contained within the #PricedUpPushes section that's accessible from the homepage of the site.

Biggest Negatives: Not many politics markets.

Alternative: NRG Bet

Gambling.com Verdict: PricedUp is brand-new in 2024 but already boasts enough features to compete with established betting sites - along with a fresh yellow-and-black theme that makes the site easy on the eye.

Why Choose a New Bookmaker?

Choosing a new betting site over an older bookie can have its benefits.

There are plenty of established betting brands in the UK to choose from - the likes of William Hill, Ladbrokes, BetVictor and bet365.

However, there's nothing to stop you mixing up your bets and using new sites to your advantage alongside more established names. This approach comes with the following advantages:

• Access to New Offers: If you are already betting with an established bookmaker, you have likely already claimed a welcome offer. By picking a new betting site, you can grab a new promotion and get free bets.
• Bet on Multiple Sites: No site will ever be perfect. There will always be room for improvement. By adding new betting sites to your arsenal, you can enjoy the benefits of different brands and compare odds to find the best prices.
• Enjoy New Features: The UK is one of the world's most competitive online betting markets, so newer bookies often try to mix things up by offering new types of bonuses and features that haven't been seen before.

Best Online Bookmakers Categorised by Sport

Best For Football

LeoVegas, Fafabet, BetMGM and bet365 are some of the best football betting sites in the UK in 2024.

1. LeoVegas

LeoVegas is partnered with major European clubs like Manchester City and Inter Milan - the cool thing about this is that they often boost the odds when sponsored teams are in action.

2. Fafabet

With Fafabet, you get rewarded with free football bets when you win an accumulator. You also get money back on match result bets if a game ends as a scoreless draw.

3. BetMGM

Finally there's BetMGM, where you have five weekly football profit boosts, £30 free football bets as part of the welcome offer and a free prediction game with up to £2million in prize money.

Best Online Bookies For Horse Racing

BetGoodwin, Fitzdares and Tote are the top three horse racing betting sites in the UK.

1. BetGoodwin

BetGoodwin is the home of money-back specials for horse racing, with five currently on offer, including up to £100 back if your horse is beaten by a nose. You can also watch live streams of all the big races here.

2. Fitzdares

Fitzdares provides bonuses on racing multiples and money back on horse racing bets if your selection finishes second to a winner that is priced at 20/1 or bigger.

3. Tote

The Tote is the place to go for pool betting and the placepot prediction game pays out big if you can predict six horses to place at a race meeting.

Best For Betting on Golf

If you're looking for some of the best golf betting sites in the UK, you can't go wrong with Coral, BoyleSports or 10bet.

1. Coral

Coral consistently has the most each-way places on offer for the majors every year - with 12 places regularly paid. There's also odds boosts for golf every week.

2. BoyleSports

BoyleSports is the only golf betting site we've come across that pays you out as a winner if your golfer leads at the end of round three. The each-way terms are competitive and you can watch live streams of selected par 3 holes.

3. 10bet

10bet is another solid golf betting option, because you get loyalty free bets if you regularly bet on golf markets.

Top Tennis Bookmakers

The best tennis betting sites in the UK are bet365, Unibet and Bzeebet.

1. bet365

bet365 has long been our go-to bookmaker for tennis betting online, with live streams of numerous competitions, daily tennis odds boosts and a retirement guarantee that pays out on match bets if the opponent retires injured.

2. Unibet

Unibet is a good choice for tennis because of regular odds boosts and live steams of Grand Slam events, as well as ATP and WTA matches.

3. Bzeebet

Bzeebet isn't as well-known as bet365 or Unibet, but has the best tennis bet builder of the lot, allowing you to combine up to 30 legs in a same-game acca.

Best Esports Betting Websites

The range of available markets is still the first thing we look for when testing and reviewing Esports betting sites, because there are still some online bookmakers that don't take Esports as seriously as they should.

1. talkSPORT BET

talkSPORT BET has live streams of Esports games like EA FC and no shortage of markets for betting on Esports overall. The app is particularly user-friendly.

2. Bwin

Bwin has hundreds of Esports markets and streams of games like League of Legends and Counter-Strike. If there's odds offered on a video game, Bwin will almost certainly have them listed.

3. Lottoland

Within Lottoland's online sportsbook, you can live stream a number of Esports titles while betting. The number of in-play markets available for Esports compares favourably with other online bookies.

Best Betting Websites For Popular Features

Best Betting Apps in The UK

Kwiff, Bet UK and bet365 are the best betting apps available to download from online bookmakers in the UK.

1. Kwiff

Kwiff has styled itself as a mobile-first betting site since launching in 2015 and mobile users clearly like what they see here, with randomly boosted odds and free bets available on the app. The app's average rating from user reviews is 4.4/5 on the Google Play Store and 4.5/5 on the Apple App Store.

2. Bet UK

Bet UK gets a 4.4/5-star rating on the Play Store and a 4.6/5 rating on the App Store. Users report customer service queries being resolved quickly through the app, which tallies with our experience when testing and reviewing Bet UK.

3. bet365

bet365 has over 5 million downloads on the Play Store and it's easy to see why - as this is a betting site that updates its app frequently to address any bugs that crop up and improve the overall user experience.

Best Bet Builder Sites

Bet builder sites have become really popular in recent years, particularly with football punters. 

The best online bookmakers now have offers and promos attached to these same-game accas. Our top three best bookies for bet builders are Bzeebet, NetBet and QuinnBet.

1. Bzeebet

Bzeebet has some of the most flexible bet builder options, with 10 sports you can place bet builders on. We were able to combine up to 30 legs and could also combine bet builder markets from different events into one big bet.

2. NetBet

At NetBet, there's a £10 bet builder available to claim as part of the welcome offer and same-game multis can be placed on nine different sports, which is more than you’ll find at most UK betting sites.

3. QuinnBet

QuinnBet have a loyalty reward scheme where you earn a £2 free bet whenever you place £20 on a bet builder. This site also has bet builder insurance - refunding your stake if one leg of your same-game acca scuppers your bet.

Best Options For Live Betting

The best live betting sites for in-play betting are bet365, Spreadex and BetVictor.

1. bet365

bet365 has long been one of the best betting sites for live streaming a range of sports. There are also flexible cash out options and more in-play markets available when an event is live than most other bookies offer.

2. Spreadex

Spreadex has a wide range of streams, while this is also one of the only online bookies with spread betting options available in-play. If you’re looking for live spread betting, Spreadex is the ideal option.

3. BetVictor

Finally there's BetVictor, with unique in-play betting markets including handicap betting specials. We find that BetVictor often offers special boosted prices while events are live, which gives it an edge over competitors.

Best For Accumulator Betting

If you're a fan of accas, the best accumulator betting sites in the UK are Betfred, NetBet and BoyleSports.

1. Betfred

With Betfred, you get two free accumulator bets worth £10 each as part of the welcome offer, as well as profit boosts of up to 100% on football accas after you're signed up.

2. NetBet

When trying out NetBet, we found that placing accumulators regularly unlocks loyalty free bets, while there are boosted profits on all successful bets that include three selections or more.

3. BoyleSports

At BoyleSports, the 'Acca Rewards' promotion affords punters a choice between acca insurance or a profit boost before a bet is placed, while there are also selected odds boosts on dozens of multiples each day.

Best Cash Out Bookmakers

Most online bookmakers have some sort of cash out feature available, but the best cash out bookies have extra perks for those who want to cash out their bet early. 

Coral, William Hill and Betway are currently the best cash out betting sites according to our latest reviews.

1. Coral

Coral offers the partial cash out feature, meaning you can choose to take anything between 10-90% of the cash out value and leave the rest of your stake to play out on the original bet.

2. William Hill

At William Hill, the cash out option is available on more sports and markets than most other online bookmakers offer. There’s also a partial cash out feature that can be used on certain markets.

3. Betway

Betway also have the partial cash out option available - right throughout the 90 minutes of football matches. It’s not just football that comes with cash out and there’s also an option to cash out on horse racing win-only bets.

Best Bookmakers For Other Sports

Cricket

F1

Snooker

Darts

Boxing

NBA

Rugby

NFL

UK Bookmakers Compared

Award-Winning UK Bookmakers

Along with reading our reviews, it's worth checking out the most recent award-winners when looking for a new betting site to bet with.

These awards come from industry experts and publications that cover online betting, like the EGaming Review magazine.

Some of the top online bookmakers to have won awards in recent years are:

Latest Odds From UK Betting Sites: 20 November 2024

Latest Horse Racing Odds

Why Trust Gambling.com's Rankings?

Our commitment is to deliver unbiased ratings of bookmakers meaning we thoroughly test and review each site before making recommendations. 

They must be licensed and regulated by the UK Gambling Commission in order to make this list of online bookmakers.

With years of experience testing and analysing bookies, our team focuses on what matters most to the bettor - like competitive odds, free bet offers and a wide range of sports and markets to bet on. 

We also highlight betting sites that deliver a high-quality mobile experience, with user-friendly interfaces and popular features like live streams and bet builders.

Gambling responsibly is of crucial importance to us, so any site we recommend will have tools like deposit limits and self-exclusion options, empowering you to stay in control.

Our UK Online Betting Experts

Our Gambling.com sports betting review team is made up of experts with plenty of industry experience, all of whom are also regular punters themselves.

Here's a bit more background on the people who review, compare and rank the UK's best betting websites, in their own words:

Michael Butlin - Author

Kevin Taylor - Fact-Checker

Diarmuid Nolan - Contributor

Jamie Casey - Editor

James Molloy - Contributor

How we Choose The Best Betting Sites

We rank betting sites using an in-depth process, which we constantly strive to improve and perfect. Here's a step-by-step insight into how our process works:

Step 1 - Testing & Reviewing

In order to evaluate a site and decide whether it is worth signing up with, we need to have plenty of first-hand experience using it.

The first step in our process is for one of our betting writers to sign up with an online bookmaker and put it under the microscope over a period of weeks, trying out all the key features before reporting their findings.

A fact-checker then reads through their report, conducts their own research, cross-references their findings and applies any edits that are needed. This ensures every review is 100% accurate and up-to-date.

Step 2 - Analysing User Reviews

As well as leaning on our own experiences, we also take into account the opinions of Gambling.com users.

If users consistently post negative reviews about a particular betting site, it’s usually a big red flag for us.

For example, if we notice negative reviews about payment speeds, we’ll look to confirm whether this is a problem by attempting to deposit and withdraw funds ourselves with a range of banking methods.

Experience teaches us that the bettor often knows best. However, we advise against taking every review at face-value when evaluating bookmakers, because occasionally someone will post a negative review which has no real substance behind it.

Step 3 - Comparing & Rating

The comprehensive data we gather is essential to our process, because it allows us to compare sites .

For example, when we review new betting sites or make updates to an existing review, we always take note of the number of sports that have in-play betting markets.

Having this sort of data to hand means that we can easily compare dozens of sites for a range of different factors.

Some of these factors are worth taking note of in case you're trying a site out for the first time yourself. We've explained the most important comparative factors below:

Step 4 - Regular Updates

You'll find that our reviews are regularly updated, along with our ratings.

We then update the rankings on this page to ensure those updates are reflected and that the best betting sites are highlighted above the rest. 

For this reason, we encourage readers to bookmark this page and check back at any time to see which sites top the list. 

How to Choose The Right Betting Site For You

We’ve already looked at the factors our experts and regular Gambling.com users take into account when assessing bookmakers. 

However, there might be certain aspects of a site that make it particularly suited to your preferences.

To help you make the right personal choice, here are some points to consider:

1. Read Our Reviews

As mentioned throughout this guide, we compile reviews for all the betting websites mentioned on this page, which reflect our experience using a site.

Each review is detailed, so it is worth checking out if you need more information on any particular bookmaker before you sign up.

Within each review, we assess features like sign-up offers, payment options and responsible gambling tools. 

2. Consider Which Sports You’ll be Betting on

If you consistently bet on just one sport, then you are best off going with a bookmaker that specialises in that sport.

Some sites will offer a bigger range of promotions or betting markets focusing on a particular sport.

For example, American football fans can find betting sites that specialise in the sport and offer free NFL bets. 

Some will have live streams of your favourite sports, while others may have standout odds.

3. Consider What Type of Bettor You Are

Every bettor is different and it’s important to establish what type of bets you’ll be placing.

If you regularly put accas on the weekend’s football, then you’ll be best off going with a bookie that has promotions like acca insurance or acca profit boosts.

If you enjoy bet builders, then look for bet sites that offer same-game accas across a wide range of sporting markets, or bet builder free bets.

There is no point in signing up to a site that doesn’t match your betting style.

4. Check The Site’s Terms & Conditions

Bettors often skim through a site’s terms and conditions, but we recommend always taking a good look at them.

The best betting options will have user-friendly terms and conditions. This means that there will be no, or very low, wagering requirements on free bets and no charges on dormant balances.

For example, if you are mainly looking to take advantage of free bets, then you don’t want to be subject to wagering requirements for every offer you take.

5. Check Withdrawal Times & Payment Options

Payment options should have an impact on your choice.

If you are mainly a high-stakes bettor, then you will want to double-check a site’s maximum bet or deposit restrictions.

If you like to bet small amounts, you might want to prioritise low deposit betting sites over the rest.

Regardless of the type of bettor that you are, it’s always a good idea to check out average withdrawal times.

You don’t want to be waiting for weeks to receive your withdrawals - but you can rest assured we won't recommend any online bookmakers that delay payments to their customers.

Payment Methods Available at UK Bookmakers

Debit Cards (Visa and Mastercard)

Debit cards are a popular choice for UK bettors, offering quick and easy deposits with Visa or Mastercard. Withdrawals to debit cards typically take between 1-5 business days.

E-Wallets

E-wallets provide speed and convenience, making them a favourite among bettors. Key options include:

• PayPal: Known for its security and fast transactions, PayPal is widely accepted by the best sports betting sites.
• Skrill: Offers low fees and rapid transfers, ideal for frequent bettors.
• Neteller: Similar to Skrill, Neteller provides fast, secure payments and a prepaid card for ATM withdrawals.

Bank Transfer

Bank transfer is a secure method, suitable for larger transactions. While slower, usually taking 2-7 business days, bank transfers are widely accepted for both deposits and withdrawals.

Pay-by-Phone (Boku)

Pay-by-Phone services like Boku allow you to deposit funds by charging your mobile phone bill. This method is best for small deposits, but you’ll need another option for withdrawals.

Prepaid Cards (Paysafecard)

Paysafecard lets you make deposits without sharing personal details. Simply purchase a voucher and use it to fund your account. However, you’ll need a different method for withdrawals.

Apple Pay & Google Pay

Mobile payment options like Apple Pay and Google Pay are increasingly popular for their convenience. They offer instant deposits, but you may need another method for withdrawals.

Bonuses & Promotions From UK Betting Sites

The best UK betting sites offer a variety of promotions to enhance the betting experience and provide extra value. 

Whether you’re new to betting or an experienced punter, the top online bookmakers will have promotions tailored to your preferences. 

Below is a breakdown of the most common bonuses and promotions you can expect to find when betting online in the UK:

• Welcome Offers: New customers can often claim sign-up offers like bet credits or bonus funds when they make their first deposit at a site or place their first bet. For example, you might place a £10 bet to earn £30 in bonus betting credit.
• Deposit Match Bonuses: These promotions match a percentage of your deposit, often 100%, up to a set limit. With a 100% deposit match bonus, if you deposited £50, you'd be given £50 worth of bonus credits to bet with.
• Money-Back Specials: If a specific event occurs (e.g. your horse is beaten by less than a length), you may get your initial stake back as site credit.
• Enhanced Odds: Boosted odds offer better returns than usual on selected events or markets, giving you a chance to win more without increasing your stake.
• Acca Insurance: If one selection in your accumulator bet fails, acca insurance refunds your stake as bonus credit, offering a safety net for multi-leg bets.
• Accumulator Profit Boosts: Some betting sites offer profit boosts on accumulator bets, where the more selections you add, the bigger the percentage increase in potential winnings.
• Early Payouts: With early payout offers, your bet can be settled as a win before the game ends if the team/player you backed reaches a certain lead, reducing the risk of losing your bet to a late comeback. In tennis, this might be a two-set lead, while in football, it's usually a two-goal lead that triggers an early payout.
• Free Bet Clubs: Some sites offer weekly rewards for regular bettors through free bet clubs. By placing a set number of bets within a week, you can qualify for free bet credits.
• Free-to-Play Games: Betting sites often run free-to-play games, where you can participate in prediction contests for a chance to win cash prizes or bonus credits. These are often score prediction games for big football matches.

Responsible Gambling Tips

The best betting sites must take responsible gambling seriously. 

Remember, for the vast majority of us, betting is entertainment rather than a source of reliable income. Here are a few tips to help you bet safely and responsibly when using online bookmakers:

• Stick to a Betting Budget: Ensure that you bet within your means by sticking to a budget. Consider how much you can afford to bet with on a weekly or monthly basis and don't ever go over this limit.
• Don't Chase Losses: Bet with your head and not your heart. Chasing losses is never a good idea. Never bet emotionally as you could incur greater losses.
• Use Tools to Stay in Control: The betting sites we recommend have tools to help keep betting fun and under control - like limits on deposits, bets or time spent betting. If you need to take some time out or set some limits, we highly recommend making use of the tools they provide.

Why we Only Highlight Licensed Betting Sites

As we've mentioned throughout this guide, the UK Gambling Commission seal of approval is a must for reputable betting companies. 

The UKGC is one of the most respected regulatory bodies in the world of online betting and there are a number of reasons why it has gained such a reputation:

• Personal Data Protection: The UKGC regulates betting sites so that they keep bettors' personal data safe. Personal data can only be obtained for the prevention of crimes such as money laundering and not for any other purpose.
• Responsible Gambling Code: In order to obtain a UK Gambling Commission licence, a bookmaker must make responsible gambling information available to customers and follow a strict code of practice.
• Gambling Licence Enforcement: If a betting site is found to have broken UKGC regulations, their parent company could be fined large sums of money or have their gambling licence revoked, meaning they won't be permitted to operate in the UK.

Our Final Thoughts on UK Betting Sites

This guide was created to streamline your search for licensed UK betting sites that align with your preferences. 

Whether you’re looking for competitive odds, a range of sports markets, or valuable betting offers, our reviews provide detailed insights to help you make an informed choice.

We update this list with new betting sites when they meet our high standards, so you’ll always have fresh options to explore.

Above all, remember that betting should enhance your enjoyment of whatever you're gambling on, not detract from it. Keep the experience fun, set limits, and always gamble responsibly.

References

1. UK Gambling Commission
2. HM Government of Gibraltar - Remote Gambling
3. Isle Of Man Government - Gambling and E-Gaming
4. The Independent Betting Adjudication Service (IBAS)
5. BeGambleAware
6. The Betting and Gaming Council
7. International Association of Gaming Regulators
8. The Alderney Gambling Control Commission
9. Gamblers Anonymous
10. eCOGRA (eCommerce Online Gaming Regulation and Assurance)
11. Academic Paper: Cultural Indicators of Internet Sports Betting Policy
12. Report: Exploring Consumer Journeys Using Gambling Promotional Offers
13. UK Betting & Gaming Statistics