Betting Software
It can be easy to overlook the underlying software at an online betting hub, especially when getting lost in the flurry of numbers and odds on screen. The design and organization of these sites certainly play a major role in the online betting experience.
When you place sports bets with certain bookmakers, you are often using sophisticated betting software in the process. Several operators work in tandem with these providers in order to provide a first-class betting service to their customers, especially when it comes to In-Play betting.
While it is easy to overlook, a solid software platform can greatly influence the user experience, especially when it comes to betting sites. While unique bingo software suppliers might get more publicity, the top betting software providers quietly go about the work of producing high-end gambling experiences for all who join their online bookies.
Online casino and bingo software suppliers might get all the attention but don't sleep on these betting software providers, they might just surprise you. Here now is a glimpse into some of the hallmarks of the top-tier betting software providers.
Recommended Betting Software
Recommended Betting Software
OpenBet
- Most betting customers will be blissfully unaware of OpenBet although this software company creates the betting interface for some of the world’s biggest online bookmakers. This includes Paddy Power, Betfair, William Hill, Ladbrokes and Sky Bet. Regarded as the market’s leading software provider, their Informix Dynamic Server allows for millions of bets to be placed simultaneously through a number of bookmakers.
Geneity
- This is a software provider that forms part of the Playtech stable, with GenBet being the multi-channel sportsbook platform that has the ability to create over 100 football betting markets for a particular match. There have been partnerships with Ladbrokes, Coral and Betfair along the way, with Geneity being licensed by the UK Gambling Commission.
SBTech
- Many new bookmakers who enter the UK betting space will partner with SBTech and you might have noticed that operators such as 10Bet, NetBet and Karamba all have similar-looking interfaces. That is because their markets and odds are coming from the same place, with this company providing many bookies with a white label solution which offers competitive odds across a range of sports betting markets.
Betradar
- This company are less about providing a trading platform to customers and more about the provision of sports-related live data and digital content to leading bookmaker websites such as bet365. When you see the live scores appearing in the In-Play section of a particular betting site, along with other key data and infographics, the chances are that Betradar will be streaming their feed through this channel.
Inspired Gaming
- Whether or not you’ve ever placed a virtual sports bet, you can’t deny the popularity of these betting markets and Inspired Gaming have emerged as the market leader when it comes to this form of online wagering. They are also the world leader in Server-Based Technology and they work in tandem with OpenBet to provide virtual sports products to the leading bookmakers.
Kambi
- This is another software provider that provides a white-label sportsbook platform and you will see similar Kambi interfaces when you visit operators such as Unibet, 888Sport and Leo Vegas. This Malta-based firm now over 120,000 live betting events every year as well as over 250,000 events from a pre-match perspective. This is a company renowned for supplying user-friendly software.
How we Review the Best Betting Software Providers
One size doesn’t necessarily fit all when it comes to betting software providers. That’s because each company provides a different service. Some might offer a trading platform, others will literally provide a bookmaking service including odds, while there are those that provide sports data which is especially pertinent for In-Play betting.
Naturally, industry reputation is important and the actual bookmakers who work with each software provider can offer a recommendation all by itself. If we like betting with a particular betting site and it’s powered by certain software, then the two things go hand in hand.
If a software provider is actually supplying odds and white labelling their product, then it’s important that they hold a UK gambling license and that they are regulated accordingly. They don’t necessarily need to be trading directly to customers in order to need a license.
However, a software provider is supplying their betting products, we can always rate their user experience either directly or through a bookmaker website. Does the interface offer a clean betting experience, are the odds competitive and is the live data completely on point?
We can also look at the full product range that is being offered by that software provider. As each company has a big team of developers, they are always looking to innovate and create a new product that will be embraced in this vertical. Things like In-Play, Cash Out and Bet Builder are among the latest new releases.
#ad. 18+. Gamble Responsibly. Gambleaware.org. Available to new customers only. Make a qualifying deposit of £5* or more and claim the offer within 30 days of registering your account to qualify for a 100% matched amount in Bet Credits, up to a maximum of £50*. Once claimed, your Bet Credits will be held in your account balance and are non-withdrawable.
#ad. 18+. Gamble Responsibly. Gambleaware.org. Welcome Bonus: New players only, 1st Deposit, Min Deposit: £15, Max £10 Free Bet valid for 14 days. Bets Must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets no eligible. Neteller, Skrill and PayPal not eligible. T&Cs apply
#ad. 18+. Gamble Responsibly. Gambleaware.org. New bettors; Code SPORT; Wager deposit & bonus 8x; Max qualifying bet stake=initial bonus; Valid 60 days; Min odds, bet and payment method exclusions apply. In some cases, a software provider will be responsible for coming up with a bonus mechanism for their betting partners and we can look at how a free bet can be claimed and the process behind it. We also need to understand how accessible the products are because the aim is for them to always be user-friendly.
How Betting Sites Provide Odds
You might have noticed that bookmakers have different odds available for sporting events. This is because they might have different margins factored into their prices or it might be because they are using third-party providers who supply the markets and odds for a huge range of sporting events.
A company such as bet365 will use proprietary trading software to create their odds, while they also have an in-house team of traders who research the latest events and come up with prices that can be offered to customers. Naturally, these odds can be altered depending on the weight of money that comes for any of the selections.
Those betting sites that rely on software providers for their betting interface or prices have less control, although the bookmaker in question can still amend the odds that are being supplied and change the algorithm in accordance with their view of a sporting event. Some operators are keen to be aggressive and take on the favourites for certain sports.
The same applies to In-Play betting. You might find that certain bookmakers offer identical prices when the odds go live and that means they’re likely to be using a provider who specialise in In-Play betting odds. However, there might be a difference in the Cash Out value depending on how the bookies have decided to fix the prices.
Odds are extremely important when plotting your bets, and the online bookmakers we have listed below have some great Price Boost offers!
#ad. 18+. Gamble Responsibly.
Gambleaware.org. Available to new customers only. Make a qualifying deposit of £5* or more and claim the offer within 30 days of registering your account to qualify for a 100% matched amount in Bet Credits, up to a maximum of £50*. Once claimed, your Bet Credits will be held in your account balance and are non-withdrawable.
#ad. 18+. Gamble Responsibly.
Gambleaware.org. Welcome Bonus: New players only, 1st Deposit, Min Deposit: £15, Max £10 Free Bet valid for 14 days. Bets Must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets no eligible. Neteller, Skrill and PayPal not eligible. T&Cs apply
#ad. 18+. Gamble Responsibly.
Gambleaware.org. T&Cs apply. New customers only. Please Play Responsibly.
Live Betting Data
In-Play betting continues to be the future of sports wagering and, for many customers, it’s the only type of betting that they know. Therefore, betting sites need to be on the ball and ensure that they can provide a first-class live betting service across a huge range of sports.
It’s not just the provision of live odds which attracts a betting customer. You also need to be able to stream live data pertaining to the sporting event in question, especially if there is no live streaming available. Suppliers such as Betradar actually provide a live data widget service which allows a bookie to house the information in the relevant sections.
Bookmakers need to be completely confident that the live information on their website is accurate and up-to-date. Therefore, the data stream needs to be in real-time and the same applies to the In-Play prices that are fed through from the odds providers.
Betting sites themselves will have a team of developers who are able to take the odds and data feeds and then house them in a presentable fashion on the website, through the mobile site and in the app. It’s a case of rerouting the data into the relevant section and making sure the bet functionality works.
#ad. 18+. Gamble Responsibly. Gambleaware.org. Available to new customers only. Make a qualifying deposit of £5* or more and claim the offer within 30 days of registering your account to qualify for a 100% matched amount in Bet Credits, up to a maximum of £50*. Once claimed, your Bet Credits will be held in your account balance and are non-withdrawable.
#ad. 18+. Gamble Responsibly. Gambleaware.org. Welcome Bonus: New players only, 1st Deposit, Min Deposit: £15, Max £10 Free Bet valid for 14 days. Bets Must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets no eligible. Neteller, Skrill and PayPal not eligible. T&Cs apply
#ad. 18+. Gamble Responsibly. Gambleaware.org. New bettors; Code SPORT; Wager deposit & bonus 8x; Max qualifying bet stake=initial bonus; Valid 60 days; Min odds, bet and payment method exclusions apply. Streaming Services
Every bookmaker has now latched on to the fact that it’s a good idea to have live streaming of sporting events at their website. After all, what could be a better customer experience than being able to log into their betting account and watching a football match from start to finish without having to pay for the pleasure?
Having live streaming available is also great in terms of encouraging customers to bet In-Play on the events being shown at the bookmaker website. Live streams and In-Play odds go hand in hand, with an operator clearly aiming for customers to remain at the bookmaker website for as long as possible to increase the chances of them gambling.
There are many great examples of live stream providers and Betradar is clearly leading the way in terms of integrating this technology into a betting site, although a bookmaker also needs to secure a deal with the rights providers when it comes to the various sporting events. Sometimes there is a restriction on the number of bookies who can show the matches.
Interface
Whether you are betting through desktop, mobile or app, it’s imperative that you like the bookmaker’s website interface or you will go elsewhere to bet. Put simply, the interface is the site’s structure and the platform that is supplied when you look for the latest betting markets. It can also apply to In-Play betting where a betting site needs to house the odds in a way that is easily accessible.
There’s also the important matter of bet slip functionality. A customer should be able to load up their bet slip with selections and have an easy way of betting singles, multiples or another form of combination bet. They should also be able to see their latest bets and the corresponding Cash Out values.
Many software betting providers are behind the interface that you see at several bookmaker websites. In some cases, they provide the whole package including the interface and betting odds and you might start to recognise some similarities with how sports betting markets are now offered.
#ad. 18+. Gamble Responsibly. Gambleaware.org. Available to new customers only. Make a qualifying deposit of £5* or more and claim the offer within 30 days of registering your account to qualify for a 100% matched amount in Bet Credits, up to a maximum of £50*. Once claimed, your Bet Credits will be held in your account balance and are non-withdrawable.
#ad. 18+. Gamble Responsibly. Gambleaware.org. T&Cs apply. New customers only. Please Play Responsibly.
#ad. 18+. Gamble Responsibly. Gambleaware.org. New bettors; Code SPORT; Wager deposit & bonus 8x; Max qualifying bet stake=initial bonus; Valid 60 days; Min odds, bet and payment method exclusions apply. Legal and Regulated Betting Software Providers
The betting software providers listed on this article all adhere to the latest UK regulations, while the appropriate firms also have a UK license, especially if they are supplying odds to bookmakers. However, that is not the case with every company that operates in the online gambling space and you should therefore be careful when you visit a new bookmaker website.
Here at Gambling.com, we constantly review the software providers and betting sites that are showcased to make sure that they still have a UK license from the United Kingdom Gambling Commission and operate within that strict framework that ensures customers have a fair and secure experience. Anyone that falls outside of these parameters will no longer be promoted.
FAQ
Every developer has a different purpose and they create products according to their client basis. Therefore, you are sometimes comparing apples with oranges, although it also follows that a huge development company will have more resources when it comes to innovating new ideas and products that might interest the betting sites.
Betting software often forms the backbone of an overall sports betting service for a bookmaker. Indeed, virtually every betting site is reliant on betting software in some shape or form, whether it’s the bookmaker interface, the betting odds or the Live In-Play data that also includes the incorporation of live streaming.
This very much depends on whether the software developer is providing live odds and a white labelled solution to bookmakers. If this is the case, then they will be classed as an operator needing a UK license irrespective of whether they are actually trading directly to customers.
There’s no right answer on this one, although OpenBet are generally seen as the leading betting software developer in terms of providing an interface and betting odds, while Betradar are market leaders when it comes to the provision of live data. However, the landscape is always changing according to the needs of betting customers.
1
Established 2005
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#ad. 18+. Gamble Responsibly. Gambleaware.org. New customers only. Register with BETFRED50 First bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. Full T&Cs apply.
Daily 'Super Extra Places' on Racing
Odds Boosts on Next Goalscorer Bets
Sponsors all 5 Flat Horse Racing Classics
Bonus Code
The code required to claim this sign-up bonus (if any)
Live Streaming
Is there live streaming of sporting events?
Yes
Our Rating
Gambling.com users' rating of this betting site out of 100
98
Bet Builder
Can you create your own personalised bets?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
Yes
Betfred has more promotions and bonuses than the majority of betting sites. We’ve used 20 different types of betting offers when testing this site. Betfred sponsors Super League Rugby and World Matchplay Darts, with special offers available for both competitions. Rated 4.5/5 stars by users on the App Store, Betfred's app is popular with punters. We’ve been impressed by its speed and user-friendly layout.
2
Established 2023
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Esports Live Streams
Early Payout Offers on Multiple Sports
Betting Insights Given With Football Markets
Bonus Code
The code required to claim this sign-up bonus (if any)
Live Streaming
Is there live streaming of sporting events?
Yes
Our Rating
Gambling.com users' rating of this betting site out of 100
83
Bet Builder
Can you create your own personalised bets?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
No
Pub Sports is a solid betting site if you like betting on tennis and football. Our tests show that the bookie's tennis odds are some of the best in the business and we found more than five specials that apply to Premier League football markets. When we visited the Esports hub, we had a range of in-play options and live streams for video game titles like Counter-Strike and League of Legends.
3
Established 1929
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#ad. 18+. Gamble Responsibly. Gambleaware.org. New customers online only. Eligibility restrictions apply. Only valid with code B10G40 on registration. £10 min qualifying bet at 1/1 (2.0) odds or greater across sports or racing (if EW then min £10 Win + £10 Place). Receive £20 Tote Credit, £10 Free Sports Bet and 50 Free Spins on Big Bass Bonanza within 48 hours of qualifying bet settlement. 7-day expiry on free bets & Tote Credit. Your first bet will be your qualifying bet. One per customer. UK & ROI customers only. Full T&Cs apply.
Loyalty 'Stayers Club' Programme
Placepot & Exclusive Placepot App
'Fantasy Stable' Real Money Prizes
Bonus Code
The code required to claim this sign-up bonus (if any)
Live Streaming
Is there live streaming of sporting events?
Yes
Our Rating
Gambling.com users' rating of this betting site out of 100
97
Bet Builder
Can you create your own personalised bets?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
No
The Tote offers horse racing pool betting, popular with punters who want something different from fixed odds. The Tote is also one of the only online bookies where you can live stream horse races without even having to bet on them.
4
Established 2023
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#ad. 18+. Gamble Responsibly. Gambleaware.org. New Customers Only. Max one £20 Free Bet. Qualifying bets at Odds of 1/1(2.00) or greater. Paid as Bonus Token with Min 4/5(180) Odds Req. Skrill, Neteller & Paypal not eligible. T&Cs Apply
30-Leg Bet Builder
Free Bet Frenzy - Three Weekly £5 Free Bets
Accumulator Boosts of up to 77%
Bonus Code
The code required to claim this sign-up bonus (if any)
Live Streaming
Is there live streaming of sporting events?
Yes
Our Rating
Gambling.com users' rating of this betting site out of 100
99
Bet Builder
Can you create your own personalised bets?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
No
Bzeebet has markets for over 50 sports, along with loyalty rewards for regular betting. Bzeebet’s bet builder feature has impressed us due to its flexibility. You can add up to 30 legs in a single bet and can combine legs from different sports into one bet builder. The number of Esports betting options also deserves a mention here.
5
Established 2024
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#ad. 18+. Gamble Responsibly. Gambleaware.org. New Players Only. Min. £20 deposit and bet on odds 1/1 or greater required. Extra bets and bonus spins are issued within 24 hours of the qualifying bet being settled. Extra bet valid for 14 days, stake not returned. Bonus spins are valid for 24 hours, only available on the Book of Dead game. Wagering Required on Bonus Spins: x15. Terms and Conditions apply. Deposits may be withdrawn before a player’s wagering requirements have been fulfilled.
Boosted Football Odds
Exclusive Loyalty Ladder
In-Play Esports Betting
Bonus Code
The code required to claim this sign-up bonus (if any)
Live Streaming
Is there live streaming of sporting events?
Yes
Our Rating
Gambling.com users' rating of this betting site out of 100
90
Bet Builder
Can you create your own personalised bets?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
Yes
Neptune Play is a new betting site in the UK with Esports being its greatest strength, particularly in-play markets. You will also find daily odds boost notifications on the homepage, notifying bettors of the latest enhanced prices.
6
Established 2022
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#ad. 18+. Gamble Responsibly. Gambleaware.org. 18+ New customers only. Opt in via mobile and bet £10+ on sports at odds 2.00+ by 10:00 on 02/01/25. Get 3x£10 in Free Bets & £10 in slot bonus on selected games, 40x wagering, max redeem £250. Bonuses expire in 14 days. T&Cs Apply | GambleAware.org
Lucky Dip Odds Boosts
Free 'Footie 4 Play' Prediction Game
Football Rewards Club
Bonus Code
The code required to claim this sign-up bonus (if any)
Live Streaming
Is there live streaming of sporting events?
Yes
Our Rating
Gambling.com users' rating of this betting site out of 100
91
Bet Builder
Can you create your own personalised bets?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
No
talkSPORT is a big name in sports media and this company's online bookmaker has caught the eye thanks to its football offering. When testing out the site, we took advantage of boosted bet builders and broadcast boosts (odds enhancements for live TV games). We’ve been impressed by the speed of payouts during testing, having received our winnings within 30 minutes of withdrawing them.
7
Established 1999
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#ad. 18+. Gamble Responsibly. Gambleaware.org. Spread betting losses can exceed deposit. Plus Best Odds On All Premier League Matches(fixed odds Match Odds, pre-match v top 5 bookies on Oddschecker). See full details.
Best Odds on All Premier League Games
Weekly Free Spread Bets
Official Betting Partner of Blackburn Rovers
Bonus Code
The code required to claim this sign-up bonus (if any)
Live Streaming
Is there live streaming of sporting events?
Yes
Our Rating
Gambling.com users' rating of this betting site out of 100
98
Bet Builder
Can you create your own personalised bets?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
No
While Spreadex is our preferred option for spread betting, the bookie also offers fixed-odds options across more than 30 sports. During our tests, we claimed horse racing money-back specials and a ‘Double The Odds’ promotion on a lucky 15 bet. We also found some unique football player stats markets. Horse races from 10 countries are streamed live for Spreadex members as well.
8
Established 1946
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#ad. 18+. Gamble Responsibly. Gambleaware.org. New customers only. Opt in, bet £10 on any football market at minimum 1/1 odds within 10 days of registration. No cash out. Get £40 in Free Bets on selected events. Free Bets expire in 7 days. T&Cs apply. GambleAware®: Gambling Help & Gambling Addiction
BV Loyalty Club - Weekly Free Bets
Daily Guaranteed Prize Wheel
Sponsors of The World Cup of Darts
Bonus Code
The code required to claim this sign-up bonus (if any)
Live Streaming
Is there live streaming of sporting events?
Yes
Our Rating
Gambling.com users' rating of this betting site out of 100
98
Bet Builder
Can you create your own personalised bets?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
No
Bet boosts, enhanced odds and lucky dips are just some of the promotions that caught our eye when testing BetVictor’s betting site. Our favourite feature is the bet builder because there’s no limit on the amount of legs you can add to your same-game acca. The horse racing odds here are also some of the best in the business.
9
Established 2023
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#ad. 18+. Gamble Responsibly. Gambleaware.org. New UK customers. Bet £10 on accas with 4+ legs, min odds 3/1 (4.0). Get 4x £5 Free Bets and 50 Free Spins, valid for 7 days on selected bets and games only. T&Cs apply.
Weekly Free Bet Offers
Range of Esports Partnerships
'Acca Assist' Helps Build Multiples
Bonus Code
The code required to claim this sign-up bonus (if any)
Live Streaming
Is there live streaming of sporting events?
No
Our Rating
Gambling.com users' rating of this betting site out of 100
88
Bet Builder
Can you create your own personalised bets?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
No
Midnite started out as a specialist Esports betting site but has now expanded to cater for all types of bettors. We're impressed by Midnite's strong range of free bet offers and in-play betting features.
10
Established 2024
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#ad. 18+. Gamble Responsibly. Gambleaware.org. New Customers Only. Min deposit £20. Maximum one £10 Free Bet & two £5 Bet Builder Free Bets. Qualifying bet must be placed at odds of Evens (2.00) or greater. Paid as bonus tokens: Token 1 Min odds Req: 4/5 (1.80). Token 2 & 3 are valid for Bet Builder only and are subject to min odds of 2/1 (3.00). T&Cs Apply.
Bet Builder For 10 Sports
Acca Profit Boost up to 77%
Full & Partial Cash Out
Bonus Code
The code required to claim this sign-up bonus (if any)
Live Streaming
Is there live streaming of sporting events?
Yes
Our Rating
Gambling.com users' rating of this betting site out of 100
91
Bet Builder
Can you create your own personalised bets?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
Yes
Our experts have been impressed by the speed at which Bet442 has made waves as a new name in online betting. As the name suggests, football is the main focus, but there's also markets and boosts for dozens of other sports.
11
Established 2017
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#ad. 18+. Gamble Responsibly. Gambleaware.org. Deposit and bet on any sportsbook markets of your choice at odds of evens (2.00) or greater. Get 50% back of your first days losses as a Free Bet up to £50 plus 50 Free Spins. Min. 3 bets required. If your account is up, you’ll receive a £5 Free Bet regardless plus 10 Free Spins. Use coupon code "505050" at registration. T&Cs apply
10% Bonus on Winning Racing Yankees
Daily Free Tennis Bets
Bet Builder Bonuses
Bonus Code
The code required to claim this sign-up bonus (if any)
Live Streaming
Is there live streaming of sporting events?
No
Our Rating
Gambling.com users' rating of this betting site out of 100
90
Bet Builder
Can you create your own personalised bets?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
Yes
Established in 2017, QuinnBet is an Irish betting site that has made strides in the UK. We counted more than 20 existing customer promotions here across a range of sports, including golf, football, racing, NFL and tennis. The bookmaker also sponsors a number of well-known football clubs, like Cardiff City FC and Hibernian FC.
12
Established 2015
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#ad. 18+. Gamble Responsibly. Gambleaware.org. Qualifying bet of £10 at min. odds 2.0 within 5 days of registration, E/W excluded. Get 3x Free Bets at min odds 2.0 each. 1x£10 Football, 1x£10 Racing, 1x£10 Acca (Min 4 selections). 7-day expiry. New selected customers. Min. deposit of £10. Full T&Cs apply.
Promotion available on desktop and web only and is not offered via the kwiff apps.
Unique Surprise Bets
Acca Insurance For Football
Supercharged Cash Out Boost
Bonus Code
The code required to claim this sign-up bonus (if any)
Live Streaming
Is there live streaming of sporting events?
Yes
Our Rating
Gambling.com users' rating of this betting site out of 100
94
Bet Builder
Can you create your own personalised bets?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
Yes
If you’re looking for a quirky betting site with unique promotions, Kwiff is a good option to explore. We’ve had a lot of fun with supercharged odds and randomly boosted cash outs. The iOS and android apps are also very user-friendly and feedback from users is generally very positive.
13
Established 2021
More Details
#ad. 18+. Gamble Responsibly. Gambleaware.org. New Customers only. Must have a minimum of 3 bets of £10 or more on separate events at odds of evens (2.0) or bigger on first day. First day losses equals all settled stakes less all returns. T&C's apply.
Free Bet Refunds on Horse Racing
Best Odds Guaranteed on UK & Irish Racing
Racing Ambassadors Alan King & Tom Cannon
Bonus Code
The code required to claim this sign-up bonus (if any)
Live Streaming
Is there live streaming of sporting events?
Yes
Our Rating
Gambling.com users' rating of this betting site out of 100
96
Bet Builder
Can you create your own personalised bets?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
No
BetGoodwin is one of the best horse racing betting sites in the UK. Our tests show the site has the widest variety of money-back offers, on top of regular live streams for UK and Irish racing. BetGoodwin is one of our favourite bookmakers to use during the Cheltenham Festival as you get non-runner no bet on all races, alongside odds boosts and other Festival-specific offers.
14
Established 2023
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#ad. 18+. Gamble Responsibly. Gambleaware.org. New customers only. 7 days to place a qualifying bet of £10 at 1/1 (2.0) to receive 4 x £10 Free Bets: 1x £10 Free Bet on Football, 1x £10 Free Bet on Horse Racing, 2 x £10 Free Bet Builders. 7 day expiry. Exclusions apply. Stake not returned. Full T&Cs apply. Gamble Responsibly.
Golden Goals £2m Jackpot Game
Up to 200% Acca Profit Boosts
Sponsors of Premier League Darts
Bonus Code
The code required to claim this sign-up bonus (if any)
Live Streaming
Is there live streaming of sporting events?
Yes
Our Rating
Gambling.com users' rating of this betting site out of 100
99
Bet Builder
Can you create your own personalised bets?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
No
BetMGM is relatively new to the UK, but has made a name for itself with unique promotions and sponsorship of major events like Premier League Darts. When using this site, we’ve found impressive odds boosts on football, darts and horse racing. We also enjoy playing the football prediction game, which comes with a £1 million prize fund.
15
Established 2001
More Details
#ad. 18+. Gamble Responsibly. Gambleaware.org. Available to new customers only. Make a qualifying deposit of £5* or more and claim the offer within 30 days of registering your account to qualify for a 100% matched amount in Bet Credits, up to a maximum of £50*. Once claimed, your Bet Credits will be held in your account balance and are non-withdrawable.
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Full Terms Apply
Best In-Play Betting Site
Multiple Horse Racing Promos
Official Champions League Betting Partner
Bonus Code
The code required to claim this sign-up bonus (if any)
Live Streaming
Is there live streaming of sporting events?
Yes
Our Rating
Gambling.com users' rating of this betting site out of 100
98
Bet Builder
Can you create your own personalised bets?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
No
A world-renowned bookmaker, bet365 has more than 90 million customers worldwide for a reason. Whatever your favourite sport is, bet365 will likely have offers available, as well as live streams for the majority of sports.
16
Established 2013
More Details
'Bet Mentor' For Beginners
Live Streams of Esports
Weekly Free Bet Club
Bonus Code
The code required to claim this sign-up bonus (if any)
Live Streaming
Is there live streaming of sporting events?
Yes
Our Rating
Gambling.com users' rating of this betting site out of 100
85
Bet Builder
Can you create your own personalised bets?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
No
Lottoland is known for lottery options, as the name suggests, but the sports betting section also has lots to offer. There are odds boosts, live streams and a handy 'Bet Mentor' feature that helps beginners place bets.
17
Established 2022
More Details
#ad. 18+. Gamble Responsibly. Gambleaware.org. New customers only. Available once per household. Max. FreeBet amount: £10 Minimum Deposit and wagering on sport to activate the Free Bet is: £10 Void/cancelled or cashed out bets do not count towards wagering to activate the free bet. Offer valid only to customers making a first deposit of £10 or more. Offer only applies to players who are residents of United Kingdom and Irland.
Bet Builders Available on 10 Sports
Lots of Esports Betting Markets
‘Boost Up’ Accumulator Boosts
Bonus Code
The code required to claim this sign-up bonus (if any)
Live Streaming
Is there live streaming of sporting events?
Yes
Our Rating
Gambling.com users' rating of this betting site out of 100
94
Bet Builder
Can you create your own personalised bets?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
No
We’re impressed by the football and horse racing betting options available at Luckster Sport. We claimed boosted odds for Premier League matches and also tested the bet builder, which allows you to combine bets across eight sports into one same-game accumulator. This Irish-themed bookmaker also offers plenty of Esports, politics and novelty betting markets.
18
Established 2003
More Details
#ad. 18+. Gamble Responsibly. Gambleaware.org. New bettors; Code SPORT; Wager deposit & bonus 8x; Max qualifying bet stake=initial bonus; Valid 60 days; Min odds, bet and payment method exclusions apply.
-
Full Terms Apply
Detailed Sports Betting Stats
Weekly Free Bets on Multiple Sports
Up to 100% Acca Boost
Bonus Code
The code required to claim this sign-up bonus (if any)
Live Streaming
Is there live streaming of sporting events?
No
Our Rating
Gambling.com users' rating of this betting site out of 100
94
Bet Builder
Can you create your own personalised bets?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
No
10bet is one of the most user-friendly sites UK bettors can use and has won awards for site design. Enhanced odds and loyalty free bets are offered for football, horse and greyhound racing, tennis, darts and cricket.
19
Established 2019
More Details
#ad. 18+. Gamble Responsibly. Gambleaware.org. #ad. 18+. Gamble Responsibly. Get a percentage boost on all football multibets of 4 or more selections.
-
Full Terms Apply
Betting Odds on Niche Sports
Wide-Ranging Specials Markets
Good Coverage of American Sports
Bonus Code
The code required to claim this sign-up bonus (if any)
Live Streaming
Is there live streaming of sporting events?
Yes
Our Rating
Gambling.com users' rating of this betting site out of 100
91
Bet Builder
Can you create your own personalised bets?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
No
Best-known for its casino product, Fun is also home to a handy sports betting platform. We took a deep dive into the Fun Sports site and found a great selection of markets for niche sports, as well as odds on politics and entertainment. Tennis is where Fun Sports stands out, with high-value odds for Grand Slam events like the US Open and Wimbledon.
20
Established 2022
More Details
#ad. 18+. Gamble Responsibly. Gambleaware.org. New Players Only. Free bet - one-time stake of £30, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from receipt. Limited to 1 sport & 5 casino brand/s within the network. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms Apply.
-
Full Terms Apply
£20 Free Bet Mondays
Cashback Deals on Several Sports
Unique Bet & Get Offers
Bonus Code
The code required to claim this sign-up bonus (if any)
Live Streaming
Is there live streaming of sporting events?
No
Our Rating
Gambling.com users' rating of this betting site out of 100
81
Bet Builder
Can you create your own personalised bets?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
No
JeffBet offers a unique, user-friendly betting experience. The site is simple and uncluttered, while there are a handful of interesting offers to choose from and thousands of markets for the most popular sports.
21
Established 2012
More Details
#ad. 18+. Gamble Responsibly. Gambleaware.org. T&Cs apply. New customers only. Please Play Responsibly.
Free 'Leo King' Prediction Game
Trending Bet Builder Odds
Daily LeoVegas Specials
Bonus Code
The code required to claim this sign-up bonus (if any)
Live Streaming
Is there live streaming of sporting events?
Yes
Our Rating
Gambling.com users' rating of this betting site out of 100
81
Bet Builder
Can you create your own personalised bets?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
No
LeoVegas is a huge name in the casino world, and the sports bookmaker continues to make a name for itself in the UK. The site sponsors Inter Milan and Manchester City, offering 10% profit boosts when you bet on either of these teams.
22
Established 2012
More Details
#ad. 18+. Gamble Responsibly. Gambleaware.org. New customers only. £10 in real money. Bets placed on sports at odds of 2.00 ore more to qualify. Bets must be placed 24 hours within of registration. £10 free bets must be wagered on sports. Cashback is cash without restrictions.
-
Full Terms Apply
Unique 'Football Fast' Prediction Game
10% Cashback on Losing Bets
Acca Boost on All Football Bets
Bonus Code
The code required to claim this sign-up bonus (if any)
Live Streaming
Is there live streaming of sporting events?
No
Our Rating
Gambling.com users' rating of this betting site out of 100
94
Bet Builder
Can you create your own personalised bets?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
No
The sports betting arm of All British Casino, this user-friendly bookie has some decent promos available. 10% cashback on all losing bets is generous and our experts found the 'Football Fast' game to be very entertaining.
23
Established 2020
More Details
#ad. 18+. Gamble Responsibly. Gambleaware.org. New members only. £10+ bet on sportsbook (ex. virtuals) at 1.5 min odds, settled within 14 days. Free Bets: accept in 7 days, valid 7 days on sportsbook only. 2x£5 Free Bets for Bet Builder only. Stake not returned. T&Cs + deposit exclusions apply. Bet Responsibly.
Weekly £5 Free Acca Bet
Comprehensive Tennis Streaming
Free Fantasy Football Game
Bonus Code
The code required to claim this sign-up bonus (if any)
Live Streaming
Is there live streaming of sporting events?
Yes
Our Rating
Gambling.com users' rating of this betting site out of 100
86
Bet Builder
Can you create your own personalised bets?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
No
LiveScore has made the jump from sports media to sports betting and our experts are impressed by this well-designed site. LiveScore Bet's unique 'Squads' and 'LiveScore 6' games help this bookmaker stand out from the crowd.
24
Established 2024
More Details
#ad. 18+. Gamble Responsibly. Gambleaware.org. 1st deposit only. Min deposit £10. Max bonus £10. Min odds 1/1 (2.0). Max winning £100. 5-days bonus expiry. User agreement and bonus T&Cs apply.
Odds Boosts Every Day
Lots of Basketball Betting Markets
Impressive Cricket Betting Options
Bonus Code
The code required to claim this sign-up bonus (if any)
Live Streaming
Is there live streaming of sporting events?
No
Our Rating
Gambling.com users' rating of this betting site out of 100
80
Bet Builder
Can you create your own personalised bets?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
No
7bet is a site that doesn't overcomplicate things but does have in-depth market coverage for dozens of sports, with basketball and cricket particularly impressing during our testing. There are also price enhancements on offer every day.
25
Established 2012
More Details
#ad. 18+. Gamble Responsibly. Gambleaware.org. New cust only. Deposit & Place a Bet within 7 days, and settle a £10 minimum bet at odds of 4/5 (1.8) or greater, to be credited with 3x £10 Free Bets: 1 x £10 Horse Racing, 1 x £10 Free Bet Builder and 1 x £10 Football. 7 day expiry. Stake not returned. T&Cs Apply.
Free 'Racing Six' Predictor Game
Live Streams of UK Horse Racing
Acca Club Profit Boosts
Bonus Code
The code required to claim this sign-up bonus (if any)
Live Streaming
Is there live streaming of sporting events?
Yes
Our Rating
Gambling.com users' rating of this betting site out of 100
94
Bet Builder
Can you create your own personalised bets?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
Yes
Bet UK is one of the best bookmakers for regularly updating its product. For example, they now have a horse racing free bet club that offers two free bets per week along with a new, fresh site layout on mobile and desktop.
26
Established 1997
More Details
#ad. 18+. Gamble Responsibly. Gambleaware.org. New UK players only | Min deposit req. £10 | Certain deposit methods excluded | Place 1 sport bet (3+ selections) | Excl Horse Racing | Min stake £10 | Max stake £20 | Min Odds 2/1 (3.0) | Max FreeBet £20 for football only | FreeBet valid for 7 days | FreeBet stake not returned | T&Cs apply
Favourite Team Specials
Daily Enhanced Accas
Official Partner of The Europa League
Bonus Code
The code required to claim this sign-up bonus (if any)
Live Streaming
Is there live streaming of sporting events?
Yes
Our Rating
Gambling.com users' rating of this betting site out of 100
82
Bet Builder
Can you create your own personalised bets?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
No
Our betting experts find that Bwin sets a high standard when it comes to football betting. A real standout with Bwin is 'Show Your Colours' - where you can get special offers for betting on your favourite football team.
27
Established 2024
More Details
#ad. 18+. Gamble Responsibly. Gambleaware.org. 18+. New customers only. Min. £10 deposit. 3x bonus WR. Bonus expires in 30 days. Payment, withdrawal, player, time restrictions apply. Terms Apply. Play responsibly. BeGambleAware.org
'SB Guarantee' - Minimum Pool Sizes
Valuable Welcome Offer
Beginner-Friendly Pool Betting
Bonus Code
The code required to claim this sign-up bonus (if any)
Live Streaming
Is there live streaming of sporting events?
No
Our Rating
Gambling.com users' rating of this betting site out of 100
84
Bet Builder
Can you create your own personalised bets?
No
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
No
SportsBroker offers a unique take on pool betting. Rather than sticking to horse racing, this bookie has branched out into football, rugby and even NFL. The site layout is intuitive and ideal for those new to pool betting.
28
Established 2020
More Details
#ad. 18+. Gamble Responsibly. Gambleaware.org. New Players only. Max. Free Bet Token amount: £10.Minimum Deposit: £15. Minimum wagering on Sport to activate the Free Bet Token: £15
Exclusive Loyalty Ladder
'My Favourites' Betting Section
Acca Boosts up to 77%
Bonus Code
The code required to claim this sign-up bonus (if any)
Live Streaming
Is there live streaming of sporting events?
Yes
Our Rating
Gambling.com users' rating of this betting site out of 100
94
Bet Builder
Can you create your own personalised bets?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
No
Better-known as a casino site, HeySpin has made great strides with its online sports betting arm. If you like to back football, boxing, MMA, or Esports, HeySpin is a solid betting option to go with.
29
Established 2005
More Details
10% Back On In-Play Tennis Losses
Free In-Play Golf Bets
Acca Insurance on Saturday Football Accas
Bonus Code
The code required to claim this sign-up bonus (if any)
Live Streaming
Is there live streaming of sporting events?
Yes
Our Rating
Gambling.com users' rating of this betting site out of 100
92
Bet Builder
Can you create your own personalised bets?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
Yes
Rated as one of the best cricket betting options by our experts, Fitzdares also offer a comprehensive range of offers on other sports. Money back on in-play losses is a unique promo, while acca insurance comes in handy for football bettors.
30
Established 2021
More Details
#ad. 18+. Gamble Responsibly. Gambleaware.org. 18+ | New Customer Only – Promo Code: BETZONE60 required | 50% back on net LOSSES over your first 3 calendar days | requires min 3 x£10 qualifying bets in same 3 days| Min return £1 free bet | T&Cs apply | Available until 31/01/25 at 23:59 | UK residents using debit card | Please gamble responsibly
Weekly Free Bets With 'theZone'
25% Build-a-Bet Boost
Responsible Gambling 'Safe Zone'
Bonus Code
The code required to claim this sign-up bonus (if any)
Live Streaming
Is there live streaming of sporting events?
Yes
Our Rating
Gambling.com users' rating of this betting site out of 100
78
Bet Builder
Can you create your own personalised bets?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
No
Betzone has built a reputation for being a customer-friendly bookmaker and it's great to see that they take responsible gambling seriously, with a 'Safe Zone' easily accessible from the homepage providing tools and tips to help keep betting safe.
31
Established 2019
More Details
#ad. 18+. Gamble Responsibly. Gambleaware.org. 18+ New customers only. Opt in and bet min £5 (max £40) on Sports (odds 1/1+) within 3 days of registration. No cash out. Get your initial stake in Sports Free Bets, which expire in 7 days. Click for T&Cs. GambleAware.org. Please gamble responsibly
Spin & Win Lucky Dips
Racing Double Price Boosts
Shirt Sponsor of Aston Villa
Bonus Code
The code required to claim this sign-up bonus (if any)
Live Streaming
Is there live streaming of sporting events?
Yes
Our Rating
Gambling.com users' rating of this betting site out of 100
80
Bet Builder
Can you create your own personalised bets?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
Yes
Betano's betting website comes from the BetVictor stable, so you're dealing with a company that has decades of experience catering to British punters. Having sponsored the World Cup, Euro 2024 and Aston Villa, the brand has gained credibility in recent years.
32
Established 2013
More Details
#ad. 18+. Gamble Responsibly. Gambleaware.org. New UK+IRE Customers. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 1x £20 free bet. Free bet available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned. Restrictions
-
Full Terms Apply
Daily Free Horse Racing Bets
Football & Racing Predictor Games
'My Stable' Horse Tracker
Bonus Code
The code required to claim this sign-up bonus (if any)
Live Streaming
Is there live streaming of sporting events?
Yes
Our Rating
Gambling.com users' rating of this betting site out of 100
85
Bet Builder
Can you create your own personalised bets?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
Yes
One of the most well-known UK bookmakers, Coral is a go-to site for football and horse racing bettors. We're thoroughly impressed by the depth of unique features and betting offers available for both of these popular sports.
33
Established 2007
More Details
#ad. 18+. Gamble Responsibly. Gambleaware.org. 18+. New customers. Max £10 (exc. PayPal). 100% Odds Boost Token. Keep it fun - set your deposit limit. Full T&Cs apply.
-
Full Terms Apply
Free Scratch & Win Game
2nd to SP Favourite Cashback
Football Odds Boosts
Bonus Code
The code required to claim this sign-up bonus (if any)
Live Streaming
Is there live streaming of sporting events?
Yes
Our Rating
Gambling.com users' rating of this betting site out of 100
90
Bet Builder
Can you create your own personalised bets?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
Yes
Grosvenor Sport is the betting arm of Grosvenor Casinos - the UK's largest casino operator with over 50 land-based casinos. The sports betting site has lots of money-back specials to choose from and a unique welcome offer.
34
Established 2013
More Details
#ad. 18+. Gamble Responsibly. Gambleaware.org. Cash back without wagering the day after if the player loses all the money in the account.
Min deposit £10. Gameplay is monitored. Full T&Cs apply.
Premier League Bet Boosts
35+ Premier League Bet Builder Markets
Premier League Flash Betting
Bonus Code
The code required to claim this sign-up bonus (if any)
Live Streaming
Is there live streaming of sporting events?
Yes
Our Rating
Gambling.com users' rating of this betting site out of 100
91
Bet Builder
Can you create your own personalised bets?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
No
No Bonus Sports is a bit of a dark horse but it's actually one of the better options for betting on the Premier League. You will find several PL-focused offers and a significantly improved bet builder function here.
35
Established 2022
More Details
#ad. 18+. Gamble Responsibly. Gambleaware.org. Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £10 bonus, valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets no eligible. T&Cs apply.
Loyalty Programme
'Zet Boost' Acca Offer
Handy Odds Boost Notifications
Bonus Code
The code required to claim this sign-up bonus (if any)
Live Streaming
Is there live streaming of sporting events?
No
Our Rating
Gambling.com users' rating of this betting site out of 100
96
Bet Builder
Can you create your own personalised bets?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
No
Zetbet first came on our radar in 2022 and is now an established online bookie, although it still has a way to go to catch up with better-known bookmakers. A customisable homepage with regular odds boost notifications is a big plus here.
36
Established 2001
More Details
#ad. 18+. Gamble Responsibly. Gambleaware.org. Bet £10 on any Bet Builder Min Odds 3/1 (4.00). Min 3 Selections. Free Bets will be split into 2 x £10 Free Bets to be used on any Bet Builder.
£5k Correct Score Jackpot
Free Tennis Prediction Game
Live Betting Tips Feature
Bonus Code
The code required to claim this sign-up bonus (if any)
Live Streaming
Is there live streaming of sporting events?
No
Our Rating
Gambling.com users' rating of this betting site out of 100
88
Bet Builder
Can you create your own personalised bets?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
Yes
With former footballer Ray Parlour as an ambassador, it's no surprise that NetBet excels when it comes to football. There's an early payout deal if your team goes two goals ahead and a live football betting tips section complete with relevant stats.
37
Established 2020
More Details
#ad. 18+. Gamble Responsibly. Gambleaware.org. New Players Only. Free bet - one-time stake of £10, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from receipt. Limited to 1 sport & 5 casino brand/s within the network. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms apply. Full Terms Apply. 18+ | BeGambleAware | #Ad.
Formula 1 Promotions
Rewards Store
Free Bet Mondays
Bonus Code
The code required to claim this sign-up bonus (if any)
Live Streaming
Is there live streaming of sporting events?
No
Our Rating
Gambling.com users' rating of this betting site out of 100
93
Bet Builder
Can you create your own personalised bets?
No
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
No
Formerly known as BritainBet, Betrino is a fresh rebranded site with a rewards store allowing you to tailor your bonuses to your preferences, while there is also a fine selection of cashback offers every day.
38
Established 2008
More Details
#ad. 18+. Gamble Responsibly. Gambleaware.org. Play Safe. From 00:01 on 17.10.2022. 3x £10 free bets. Free bets expire after 30 days. New customers signing up through mobile or tablet device only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply.
-
Full Terms Apply
#YourOdds Price Finder
Win 25% More on Football Bet Builders
Free 'Stat Attack' Predictor Game
Bonus Code
The code required to claim this sign-up bonus (if any)
Live Streaming
Is there live streaming of sporting events?
Yes
Our Rating
Gambling.com users' rating of this betting site out of 100
83
Bet Builder
Can you create your own personalised bets?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
Yes
William Hill is one of the most well-known names in British betting and continues to attract new customers with innovative offers. You'll struggle to find a better horse racing betting operator and their football betting options are also top-notch.
39
Established 2018
More Details
#ad. 18+. Gamble Responsibly. Gambleaware.org. New Players Only. Min £ 20 qualifying bets stake not returned. Free bet - one-time stake of £ 40, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from issue. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms apply.
Cashback Deals on Multiple Sports
Free Bet Mondays
Choose Your Rewards Programme
Bonus Code
The code required to claim this sign-up bonus (if any)
Live Streaming
Is there live streaming of sporting events?
No
Our Rating
Gambling.com users' rating of this betting site out of 100
89
Bet Builder
Can you create your own personalised bets?
No
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
No
As the name suggests, The Online Casino's main focus isn't sports betting, but you still have to be impressed by the range of features at this site. The number of cashback promos, in particular, impressed our expert reviewers.
40
Established 2024
More Details
#ad. 18+. Gamble Responsibly. Gambleaware.org. New Players Only. Free bet - one-time stake of £10, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from receipt. Limited to 1 sport & 5 casino brand/s within the network. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms apply
11 Payment Options Available
Cashback on Football Losses
High-Value Welcome Offer
Bonus Code
The code required to claim this sign-up bonus (if any)
Live Streaming
Is there live streaming of sporting events?
No
Our Rating
Gambling.com users' rating of this betting site out of 100
75
Bet Builder
Can you create your own personalised bets?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
No
While Casino Kings is primarily an online casino platform, there's also a sports betting section that comes with football cashback deals and extra each-way places on selected horse races.
41
Established 2000
More Details
#ad. 18+. Gamble Responsibly. Gambleaware.org. New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 5x £5 free bets. Free bets available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned. Restrictions.
-
Full Terms Apply
Insure & Boost Accas
£100k Guaranteed Placepot
Exclusive Fanzone Offers
Bonus Code
The code required to claim this sign-up bonus (if any)
Live Streaming
Is there live streaming of sporting events?
Yes
Our Rating
Gambling.com users' rating of this betting site out of 100
88
Bet Builder
Can you create your own personalised bets?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
Yes
You might recognise Ladbrokes from the high street as one of Britain's major bookmakers. The 'Fanzone' offer here really stands out, with perks made available to punters betting on matches involving their favourite football team.
42
Established 2014
More Details
#ad. 18+. Gamble Responsibly. Gambleaware.org. Min £10 deposit and bet on odds 1/1 or greater required. deposits via Paypal, Neteller, Pasafe, Skrill or Skrill 1-Tap will not be eligible for any free bet offer. Extra bet and bonus spins issued within 24 hours of quailfying bet being settled. Extra bet valid for 14 days, stake not returned. Bonus spins valid for 24 hours, selected games only.
In-Play Match Stats
Excellent Basketball Coverage
Bet Boosts on Several Sports
Bonus Code
The code required to claim this sign-up bonus (if any)
Live Streaming
Is there live streaming of sporting events?
No
Our Rating
Gambling.com users' rating of this betting site out of 100
84
Bet Builder
Can you create your own personalised bets?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
No
MagicRed does the simple things well as a solid sports betting option. As the name suggests, it is mainly casino-focused, but our tests found that the odds here regularly compete with the best-value bookmakers.
43
Established 2013
More Details
#ad. 18+. Gamble Responsibly. Gambleaware.org. You will receive a free £2 fantasy ticket upon the first deposit. Play that ticket and make at least one bet at minimum odds of even money that matches the value of the £10 qualifying deposit. When that bet is settled, receive a £5 sportsbook single bet credit, £5 Multi-bet credit and 5 x £2 Fantasy Tickets
Daily Fantasy Betting
'Player Matchups' Bets
Beginner-Friendly Contests
Bonus Code
The code required to claim this sign-up bonus (if any)
Live Streaming
Is there live streaming of sporting events?
No
Our Rating
Gambling.com users' rating of this betting site out of 100
83
Bet Builder
Can you create your own personalised bets?
No
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
No
FanTeam offers a completely different type of betting experience through fantasy games. Choose players for your fantasy team, pay an entry fee and win cash prizes if you can beat other bettors.
44
Established 2007
More Details
#ad. 18+. Gamble Responsibly. Gambleaware.org. New UK customers (Excluding NI) only. £40 in FREE Bets (FB) as £30 in sports bets & a £10 casino bonus (CB). Min Deposit £10. Min stake £10. Min odds Evs. FB applied on 1st settlement of any qualifying bet. FB 7-day expiry. 1 FB offer per customer, household & IP address only. Account & Payment restrictions. 14 days to accept £10 CB, then active for 3 days. CB 5x wagering & max redeemable £100. Game restrictions apply. Cashed out/Free Bets won't apply. 30 days to qualify. 18+. T&Cs Apply
Multiple Money-Back Offers
25% Boost on Bet Builder Winnings
Irish Grand National Sponsors
Bonus Code
The code required to claim this sign-up bonus (if any)
Live Streaming
Is there live streaming of sporting events?
Yes
Our Rating
Gambling.com users' rating of this betting site out of 100
95
Bet Builder
Can you create your own personalised bets?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
Yes
BoyleSports is an independent Irish bookmaker that is now one of the biggest names in UK betting. With live streams of multiple sports and a big focus on horse and greyhound racing, this is one of the best online bookies around.
45
Established 2012
More Details
#ad. 18+. Gamble Responsibly. Gambleaware.org. New customers only. Min stake £2. Min legs 3. Max win £1,000. Min odds 3.0. Max £25 back as a Free Bet on losing bets only. 7 days to use free bet at odds 2.0+. Full T and Cs apply. Play responsibly GambleAware®: Gambling Help & Gambling Addiction • T&Cs apply
-
Full Terms Apply
10% Bet Builder Boost
20% Back on Premier League Bets
Football Acca Profit Boost
Bonus Code
The code required to claim this sign-up bonus (if any)
Live Streaming
Is there live streaming of sporting events?
No
Our Rating
Gambling.com users' rating of this betting site out of 100
91
Bet Builder
Can you create your own personalised bets?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
No
Casumo focuses mainly on football but this bookie actually matches a lot of better-known sites for prices on multiple sports. We like the unique site design here that's easy to navigate on mobile and desktop.
46
Established 2020
More Details
#ad. 18+. Gamble Responsibly. Gambleaware.org. Welcome Bonus: New players only, 1st Deposit, Min Deposit: £15, Max £10 Free Bet valid for 14 days. Bets Must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets no eligible. Neteller, Skrill and PayPal not eligible. T&Cs apply
Cashout Exclusive Feature
Niche Sports Betting Markets
Instant Payments
Bonus Code
The code required to claim this sign-up bonus (if any)
Live Streaming
Is there live streaming of sporting events?
No
Our Rating
Gambling.com users' rating of this betting site out of 100
84
Bet Builder
Can you create your own personalised bets?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
No
Betiton offers a seamless betting experience in the UK with a wide range of sports markets and an intuitive, user-friendly interface. The site also stands out for its competitive odds.
47
Established 2003
More Details
50% Back on Losing Goalscorer Bets
Horse Racing Extra Places
Unique Weekly Golf Offer
Bonus Code
The code required to claim this sign-up bonus (if any)
Live Streaming
Is there live streaming of sporting events?
Yes
Our Rating
Gambling.com users' rating of this betting site out of 100
80
Bet Builder
Can you create your own personalised bets?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
No
Described as a luxury bookmaker, Star Sports is very focused on customer experience. The golf promo, called 'This Round's On Us', gives you cash back if your player leads at the end of a round but fails to win the tournament.
48
Established 2021
More Details
#ad. 18+. Gamble Responsibly. Gambleaware.org. This promotion is for new customers only.
- Sign up using the promo code bet20get10 and make a minimum deposit of £20.
- Place a minimum £20 cash bet at odds of Evens (2.0) or greater and receive a £10 Free Bet
50% Bonus on Acca Winnings
Weekly £10 Free Bet
Football Ambassador Robbie Savage
Bonus Code
The code required to claim this sign-up bonus (if any)
Live Streaming
Is there live streaming of sporting events?
Yes
Our Rating
Gambling.com users' rating of this betting site out of 100
78
Bet Builder
Can you create your own personalised bets?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
No
The bookmaker of media company Planet Sport, Planet Sport Bet is growing in popularity with UK punters and members of our review team. As this is one of the top golf bookmakers, you'll find special offers on a host of tournaments.
49
Established 2017
More Details
#ad. 18+. Gamble Responsibly. Gambleaware.org. New Players Only. Free bet - one-time stake of £30, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from issue. Withdrawal requests voids all active/pending bonuses. Excluded Skrill deposits. Full Terms Apply
Premier League Cashback
Generous Rewards Programme
Worldwide Horse Racing Markets
Bonus Code
The code required to claim this sign-up bonus (if any)
Live Streaming
Is there live streaming of sporting events?
No
Our Rating
Gambling.com users' rating of this betting site out of 100
81
Bet Builder
Can you create your own personalised bets?
No
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
No
Monster has made an impressive step into the sports betting sphere, with cashback offers available on sports like rugby, tennis and Formula 1. The horse racing section has recently been improved to include more markets than ever before.
50
Established 2021
More Details
#ad. 18+. Gamble Responsibly. Gambleaware.org. New player only, 1st deposit, min deposit £15, Max £15 Free Bet valid for 14 days, Bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible. Neteller, Skrill and Payapl not eligible. T&C apply.
Accumulator Boosts of up to 77%
Extensive Range of NFL Markets
Esports Specialists
Bonus Code
The code required to claim this sign-up bonus (if any)
Live Streaming
Is there live streaming of sporting events?
No
Our Rating
Gambling.com users' rating of this betting site out of 100
89
Bet Builder
Can you create your own personalised bets?
No
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
No
MrMega provides a comprehensive collection of betting markets and this online bookmaker is responsive and easy to use. Our experts also found this bookie to have a comprehensive selection of NFL betting markets.
