MrQ Announced As New 2024 Masters Snooker Sponsor

The 2024 Masters takes place between January 7-14, with Alexandra Palace playing host to this prestigious snooker tournament that follows hard on the heels of the World Darts Championship. 

It has just been announced that MrQ, one of the country’s best casino sites and a cutting-edge bingo operator, has becoming the sponsor for the 50th staging of a tournament which forms part of snooker’s Triple Crown. 

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MrQ had previously been seen sponsoring the UK Championship last autumn when putting their name to a tournament which was hosted at the Barbican Centre in York.

Snooker Grows Closer To MrQ

It’s clear that MrQ are now serious about affiliating themselves with the biggest snooker tournaments and they be able to position their brand in front of millions of viewers. 

Having originally launched in 2018, MrQ are experiencing sizeable growth due to their global exposure.

MrQ’s Head of Acquisition James Booth said: “We were elated by the success of the MrQ UK Championship, we had not fully appreciated snooker’s vast reach and popularity, in terms of its live and television audience. We look forward to seeing this partnership taken to the next level at the MrQ Masters in London.

“We’re particularly excited about getting involved with the fan experience at Ally Pally, renowned as the best of its kind on the snooker circuit, including interactive games. As always we’ll be bringing an extra element of fun for fans coming for a great day out.”

WST’s Chief Commercial Officer Peter Wright said: “We’re delighted to develop this relationship with MrQ, our lead partner for two of the three Triple Crown events this season. 

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“Clearly, they were amazed by the incredible atmosphere at the UK Championship and the exceptional data that came out of the event, so naturally they were very motivated to extend their relationship with a rapidly growing sport.

“We can now look forward to the MrQ Masters, which in recent years has increased its appeal to become one of the hottest tickets across London. We look forward to working with the MrQ team on this elite event.”

Trump Favourite For Masters Glory

Judd Trump (15/4) is the reigning champion at the Masters and could well be the player to beat, although there isn’t much separating him from Ronnie O’Sullivan (4/1) in the latest odds on snooker betting sites. 

It was the Rocket who was able to triumph at the UK Championship and will have plenty of support from the typically rowdy spectators at Ally Pally.

Mark Selby (13/2) comes next in the betting market on UK betting sites, with Mark Allen (14/1), Shaun Murphy (14/1) and Neil Robertson (16/1) also among the popular each-way bets for a tournament on betting apps which involves the world’s top 16 snooker players.