Most Lucrative Airbnb Stadium Locations at the FIFA Women's World Cup 2023

With women’s football seemingly on the rise year on year and the 2023 FIFA Women’s World Cup just a few weeks away, it is certainly an exciting time for fans of the sport.

The tournament will be jointly hosted by Australia and New Zealand, and is scheduled to take place from 20 July to 20 August 2023. It will be the first FIFA Women's World Cup to have more than one host nation.

The opening match will be contested between New Zealand and Norway at Eden Park, Auckland, on 20 July 2023. The final will take place on 20 August 2023 at Accor Stadium in Australia.

There will be ten venues and nine cities split across Australia and New Zealand. Five cities and six stadiums will be used in Australia, and four cities and stadiums in New Zealand.

While New Zealand has had more than enough time to prepare for a high profile event such as the Women’s World Cup on a sporting front, the country is facing other challenges which are currently on the media agenda. One of those challenges is the ongoing housing crisis which is affecting large parts of New Zealand. 

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It was even recently reported that Auckland was ranked the seventh least affordable housing market in the world in a new report.

With four cities across New Zealand, including Auckland, hosting the Women’s World Cup this represents a viable financial opportunity for New Zealeanders to take advantage of the increase in tourism and it makes sense for many to turn to Airbnb or other rental marketplaces to rent out their property over the duration of the tournament.  

All that considered, the research team at Gambling.com decided to work out the Most Lucrative Airbnb Stadium Locations at the Women's World Cup 2023.

In addition, they found out which NZ regions are most interested in the Women’s World Cup. See methodology at the bottom of the article for more details!

Top 10 Most Lucrative Airbnb Stadium Locations at the Women's World Cup

The study discovered the Allianz Stadium in Sydney is the most expensive location for Airbnbs at the Women’s World Cup with an average price of $496 per night.

Not far behind is the AAMI Park in Melbourne in second place with an average price of $487 per night while the Suncorp Stadium in Brisbane is next up in third with an average price of $418 per night. 

New Zealand had two stadiums listed in the top five of the study. The Sky Stadium in Wellington came in fourth place with an average price of $407 per night while Eden Park in Auckland completed the top 5 with an average price of $350 per night.

When it comes to appetite for the Women’s World Cup it would be fair to assume New Zealeander’s are playing catch up to their European counterparts. However, playing the tournament on home soil could spike significant interest and FIFA are certainly hoping this is the case if the tournament is deemed a huge success.

Research reveals Manawatū-Whanganui is the number one NZ region for Google searches in relation to the Women’s World Cup.

Otago and Nelson join them on the podium in second and third place respectively. 

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Methodology

In order to work out the Most Lucrative Airbnb Stadium Locations at the FIFA Women's World Cup 2023 Gambling.com did the following:

• Analysed Airbnb data (average NZD prices for all Airbnb’s listed) for locations in the vicinity of every stadium venue at the tournament. All ten stadium location prices were then ranked from top to bottom for a top 10.

In order to work out which NZ regions are most interested in the Women’s World Cup Gambling.com did the following:

• Analysed Google Trends data for the keywords “Women’s World Cup” and “FIFA Women’s World Cup” from the past 90 days in the New Zealand territory. Each listed NZ region’s Google Trends score for each keyword was then calculated into a final average score. All listed NZ regions were then ranked from top to bottom for a top 10.

All data was collected on June 30, 2023.

Data sources: Google Trends, Airbnb calculator