Gambling Product Development, Horse Racing Betting, Online Betting Innovation, Football Betting
Experience
Michael boasts over two decades of experience in the gambling industry. During this time he has held various product development, commercial and marketing positions at innovative online bookmakers, including Blue Square and Unibet.
Sports Betting Reviews, Golf Betting, Football Betting, Online Poker
Experience
A sports journalist and betting expert with a wealth of experience in the production of sports gambling content for major news outlets in Ireland and the UK.
We review and rank the best UK betting sites in November 2024, comparing key features from trusted bookmakers. All of these online bookies are rated and reviewed regularly by experts and long-time sports bettors.
Betting sites featured at Gambling.com are operated by companies licensed with the UK Gambling Commission - the Government agency responsible for regulation of betting in the UK.
When you sign up with any of these sites, you can rest assured that they come from betting companies that operate within the legal framework.
According to our latest round of reviews, Betfred, bet365 and Ladbrokes stand out as the UK's best betting sites in November 2024.
Read on to compare reliable, trustworthy and unbiased reviews of these and more UK bookmakers.
Affiliate Disclosure:At Gambling.com, we want to ensure that players are matched with the right casino and sportsbook offers for them. For this reason, some of the recommended site links are affiliate links. This means that if you visit a website through our link and make a deposit, Gambling.com will receive a commission payment at no extra cost to you.At Gambling.com, we want to ensure that players are matched with the right casino and sportsbook offers for them. For this reason, some of the recommended site links are affiliate links.At Gambling.com, we want to ensure that players are matched with the right casino and sportsbook offers for them. For this reason, some of the recommended site links are affiliate links. This means that if you visit a website through our link and make a deposit, Gambling.com will receive a commission payment at no extra cost to you. All product reviews and recommendations are still impartial as our editorial standards are designed to be commercially independent and follow a professional methodology.MoreLess
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#ad. 18+. Gamble Responsibly. Gambleaware.org. New customers only. Register with BETFRED50 First bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. Full T&Cs apply.
Daily 'Super Extra Places' on Racing
Odds Boosts on Next Goalscorer Bets
Sponsors all 5 Flat Horse Racing Classics
Bonus Code
The code required to claim this sign-up bonus (if any)
BETFRED50
Live Streaming
Is there live streaming of sporting events?
Yes
User Rating
Gambling.com users' rating of this betting site out of 100
98
Bet Builder
Can you create your own personalised bets?
Yes
Cash Out
Can you cash out of bets before an event has finished?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
Yes
Known as the 'Bonus King', Betfred has more promos and bonuses than the majority of competitors. This is the first bookmaker ever to sponsor all five flat racing classics and also sponsors Super League Rugby and World Matchplay Darts.
#ad. 18+. Gamble Responsibly. Gambleaware.org. Get a percentage boost on all football multibets of 4 or more selections.
-
Full Terms Apply
Esports Live Streams
Early Payout Offers on Multiple Sports
Betting Insights Given With Football Markets
Bonus Code
The code required to claim this sign-up bonus (if any)
not required
Live Streaming
Is there live streaming of sporting events?
Yes
User Rating
Gambling.com users' rating of this betting site out of 100
83
Bet Builder
Can you create your own personalised bets?
Yes
Cash Out
Can you cash out of bets before an event has finished?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
No
Pub Sports is a new site that has attracted punters thanks to its range of markets for combat sports like boxing and MMA, along with a strong Esports betting section. There are also more than five specials that apply to Premier League markets.
#ad. 18+. Gamble Responsibly. Gambleaware.org. New customers online only. Eligibility restrictions apply. Only valid with code B10G40SPORTS on registration. £10 min qualifying bet at 1/1 (2.0) odds or greater across sports. Receive £20 Free Sports Bet and 100 x 20p Extra Spins on Gold Blitz within 48 hours of qualifying bet settlement. 7-day expiry on free bets. Your first bet will be your qualifying bet. One per customer. UK & ROI customers only. 18+. Full T&Cs apply. Gambleaware.org.Full T&Cs apply.
UK's Leading Horse Racing Pool Betting Operator
Placepot & Exclusive Placepot App
'Fantasy Stable' Real Money Prizes
Bonus Code
The code required to claim this sign-up bonus (if any)
B10G40SPORTS
Live Streaming
Is there live streaming of sporting events?
Yes
User Rating
Gambling.com users' rating of this betting site out of 100
97
Bet Builder
Can you create your own personalised bets?
Yes
Cash Out
Can you cash out of bets before an event has finished?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
No
The Tote offers horse racing pool betting, popular with punters who want something different from fixed odds. The Tote is also one of the only online bookies where you can live stream horse races without even having to bet on them.
#ad. 18+. Gamble Responsibly. Gambleaware.org. New Customers Only. Max one £20 Free Bet. Qualifying bets at Odds of 1/1(2.00) or greater. Paid as Bonus Token with Min 4/5(180) Odds Req. Skrill, Neteller & Paypal not eligible. T&Cs Apply
30-Leg Bet Builder Available on a Large Number of Sports
Bet & Spin Mondays - Earn Free Spins by Betting Throughout The Week
Accumulator Boosts of up to 77%
Bonus Code
The code required to claim this sign-up bonus (if any)
not required
Live Streaming
Is there live streaming of sporting events?
Yes
User Rating
Gambling.com users' rating of this betting site out of 100
99
Bet Builder
Can you create your own personalised bets?
Yes
Cash Out
Can you cash out of bets before an event has finished?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
No
Bzeebet is relatively new but already offers everything we expect from the best online bookmakers, including features such as live betting, cash out, bet builder and accumulator boosts.
#ad. 18+. Gamble Responsibly. Gambleaware.org. 18+. New customers only. Minimum £10 deposit and bet on odds 1/1 or greater required. Deposits via Paypal, Neteller, Paysafe, Skrill or Skrill 1-Tap will not be eligible for any free bet offer. Eligible bets: Single, Combo, Bet Builder. System bets excluded. Extra bet and bonus spins issued within 24 hours of qualifying bet being settled. Extra bet valid for 14 days, stake not returned. Bonus spins valid for 24 hours. Selected games only. BeGambleAware. Bonus Policy and Terms of Service apply.
Boosted Football Odds
Exclusive Loyalty Ladder
In-Play Esports Betting
Bonus Code
The code required to claim this sign-up bonus (if any)
not required
Live Streaming
Is there live streaming of sporting events?
Yes
User Rating
Gambling.com users' rating of this betting site out of 100
90
Bet Builder
Can you create your own personalised bets?
Yes
Cash Out
Can you cash out of bets before an event has finished?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
Yes
Neptune Play is a new betting site in the UK with Esports being its greatest strength, particularly in-play markets. You will also find daily odds boost notifications on the homepage, notifying bettors of the latest enhanced prices.
#ad. 18+. Gamble Responsibly. Gambleaware.org. New customers only. Opt in, bet up to £40 (min. £20) on any football market at odds of 2.00+, in 7 days. Get up to £40 in free bets on selected markets. Bonuses expire in 7 days. T&Cs apply. GambleAware.org | Please gamble responsibly
Lucky Dip Odds Boosts
Free 'Footie 4 Play' Prediction Game
Football Rewards Club
Bonus Code
The code required to claim this sign-up bonus (if any)
not required
Live Streaming
Is there live streaming of sporting events?
Yes
User Rating
Gambling.com users' rating of this betting site out of 100
91
Bet Builder
Can you create your own personalised bets?
Yes
Cash Out
Can you cash out of bets before an event has finished?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
No
talkSPORT is a big name in UK sports media and this company's online bookmaker has caught the eye thanks to its football offering, which includes 'broadcast boosts' for live TV matches and enhanced bet builders nominated by pundits.
#ad. 18+. Gamble Responsibly. Gambleaware.org. 18+ New customers only. Opt in and bet min £5 (max £40) on Sports (odds 1/1+) within 3 days of registration. No cash out. Get your initial stake in Sports Free Bets, which expire in 7 days. Click for T&Cs. GambleAware.org. Please gamble responsibly
Spin & Win Lucky Dips
Racing Double Price Boosts
Shirt Sponsor of Aston Villa
Bonus Code
The code required to claim this sign-up bonus (if any)
not required
Live Streaming
Is there live streaming of sporting events?
Yes
User Rating
Gambling.com users' rating of this betting site out of 100
80
Bet Builder
Can you create your own personalised bets?
Yes
Cash Out
Can you cash out of bets before an event has finished?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
Yes
Betano's betting website comes from the BetVictor stable, so you're dealing with a company that has decades of experience catering to British punters. Having sponsored the World Cup, Euro 2024 and Aston Villa, the brand has gained credibility in recent years.
#ad. 18+. Gamble Responsibly. Gambleaware.org. Spread betting losses can exceed deposit. Plus Best Odds On All Premier League Matches(fixed odds Match Odds, pre-match v top 5 bookies on Oddschecker). See full details.
Primary Shirt Sponsor of Burnley FC
Weekly Free Spread Bets
Official Betting Partner of Blackburn Rovers
Bonus Code
The code required to claim this sign-up bonus (if any)
not required
Live Streaming
Is there live streaming of sporting events?
Yes
User Rating
Gambling.com users' rating of this betting site out of 100
98
Bet Builder
Can you create your own personalised bets?
Yes
Cash Out
Can you cash out of bets before an event has finished?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
No
One of the only UK bookmakers that offers both fixed-odds and spread betting options, Spreadex also has horse racing money-back specials and unique football player stats markets.
The code required to claim this sign-up bonus (if any)
not required
Live Streaming
Is there live streaming of sporting events?
Yes
User Rating
Gambling.com users' rating of this betting site out of 100
91
Bet Builder
Can you create your own personalised bets?
Yes
Cash Out
Can you cash out of bets before an event has finished?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
Yes
Our experts have been impressed by the speed at which Bet442 has made waves as a new name in online betting. As the name suggests, football is the main focus, but there's also markets and boosts for dozens of other sports.
#ad. 18+. Gamble Responsibly. Gambleaware.org. Deposit and bet on any sportsbook markets of your choice at odds of evens (2.00) or greater. Get 50% back of your first days losses as a Free Bet up to £50 plus 50 Extra Spins. Min. 3 bets required. If your account is up, you’ll receive a £5 Free Bet regardless plus 10 Extra Spins. Use coupon code "5050" at registration. T&Cs apply | 18+ New UK Customers Only | GambleAware.org | Gamble Responsibly.
10% Bonus on Winning Racing Yankees
Daily Free Tennis Bets
Bet Builder Bonuses
Bonus Code
The code required to claim this sign-up bonus (if any)
not required
Live Streaming
Is there live streaming of sporting events?
No
User Rating
Gambling.com users' rating of this betting site out of 100
90
Bet Builder
Can you create your own personalised bets?
Yes
Cash Out
Can you cash out of bets before an event has finished?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
Yes
Established in 2017, QuinnBet is an Irish betting site that has made big strides in the UK. We counted more than 20 existing customer promotions here across a range of sports, including golf, football, racing, NFL and tennis.
#ad. 18+. Gamble Responsibly. Gambleaware.org. ew Players Only. Free bet - one-time stake of £30, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from receipt. Limited to 1 sport & 5 casino brand/s within the network. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms Apply.
#ad. 18+. Gamble Responsibly. Gambleaware.org. Qualifying bet of £10 at min. odds 2.0 within 5 days of registration, E/W excluded. Get 3x Free Bets at min odds 2.0 each. 1x£10 Football, 1x£10 Racing, 1x£10 Acca (Min 4 selections). 7-day expiry. New selected customers & 18+ only. Min. deposit of £10. Full T&Cs apply.
Promotion available on desktop and web only and is not offered via the kwiff apps.
Random Supercharged Payouts
Acca Insurance For Football
Supercharged Cash Out Boost
Bonus Code
The code required to claim this sign-up bonus (if any)
not required
Live Streaming
Is there live streaming of sporting events?
Yes
User Rating
Gambling.com users' rating of this betting site out of 100
94
Bet Builder
Can you create your own personalised bets?
Yes
Cash Out
Can you cash out of bets before an event has finished?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
Yes
When looking for something a little bit different to the norm, our experts found that Kwiff was a great option to explore. With surprise bets, supercharged odds and randomly boosted cash outs, this quirky bookmaker has plenty to offer.
#ad. 18+. Gamble Responsibly. Gambleaware.org. New Customers only. Must have a minimum of 3 bets of £10 or more on separate events at odds of evens (2.0) or bigger on first day. First day losses equals all settled stakes less all returns. T&C's apply.
Long Established Independent Bookmaker
Best Odds Guaranteed on UK & Irish Racing
Racing Ambassadors Alan King & Tom Cannon
Bonus Code
The code required to claim this sign-up bonus (if any)
not required
Live Streaming
Is there live streaming of sporting events?
Yes
User Rating
Gambling.com users' rating of this betting site out of 100
96
Bet Builder
Can you create your own personalised bets?
Yes
Cash Out
Can you cash out of bets before an event has finished?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
No
Our betting experts rate BetGoodwin as one of the best horse racing betting options in the UK. There's an abundance of horse racing offers and you can live stream all UK and Irish horse and greyhound racing.
#ad. 18+. Gamble Responsibly. Gambleaware.org. New 18+ New Customers only. Deposit and bet on any sports with min odds of 2.0. Get 50% Back of your first days' losses as a Free bet up to £50+£20 Casino Bonus. T&Cs apply
Winning Bet Builder Bonus
Daily Esports Offers
Tennis Acca Bonus
Bonus Code
The code required to claim this sign-up bonus (if any)
not required
Live Streaming
Is there live streaming of sporting events?
Yes
User Rating
Gambling.com users' rating of this betting site out of 100
90
Bet Builder
Can you create your own personalised bets?
Yes
Cash Out
Can you cash out of bets before an event has finished?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
Yes
Fafabet only launched in 2021 but it already has a great range of special offers on multiple sports. As the popularity of the site grows, this bookmaker looks likely to continue to close the gap on more established rivals.
#ad. 18+. Gamble Responsibly. Gambleaware.org. New Customers only. Bet £10* & Get £30* in Free Bets. Sign up, deposit between £5* and £10* to your account and bet365 will give you three times that value in Free Bets when you place qualifying bets to the same value and they are settled. Free Bets are paid as Bet Credits. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. Registration Required. T&Cs, time limits & exclusions apply.
-
Full Terms Apply
Awarded 'Sportsbook of the Year' 2018/19/20/21
Multiple Horse Racing Promos
Official Champions League Betting Partner
Bonus Code
The code required to claim this sign-up bonus (if any)
not required
Live Streaming
Is there live streaming of sporting events?
Yes
User Rating
Gambling.com users' rating of this betting site out of 100
98
Bet Builder
Can you create your own personalised bets?
Yes
Cash Out
Can you cash out of bets before an event has finished?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
No
A world-renowned bookmaker, bet365 has more than 90 million customers worldwide for a reason. Whatever your favourite sport is, bet365 will likely have offers available, as well as live streams for the majority of sports.
#ad. 18+. Gamble Responsibly. Gambleaware.org. New customers only. 7 days to place qualifying bet of £10+ at 1/1 (2.0) to receive 4 x Free Bets: x1 £10 Football, x1 £10 Acca, x 1 £10 BetBuilder, x1 £10 Horse Racing. 7 day expiry. Stake not returned. 18+. Exclusions Apply. T&Cs apply.
Golden Goals £2m Jackpot Game
Up to 200% Acca Profit Boosts
Sponsors of Premier League Darts
Bonus Code
The code required to claim this sign-up bonus (if any)
not required
Live Streaming
Is there live streaming of sporting events?
Yes
User Rating
Gambling.com users' rating of this betting site out of 100
99
Bet Builder
Can you create your own personalised bets?
Yes
Cash Out
Can you cash out of bets before an event has finished?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
No
A relatively new bookie in the UK, BetMGM has made huge strides thanks to an abundance of promotions. Having carefully reviewed this betting site, our experts found impressive odds boosts on football and horse racing.
#ad. 18+. Gamble Responsibly. Gambleaware.org. New customers only. Opt in, bet £10 on any football market at minimum 1/1 odds within 10 days of registration. No cash out. Get £40 in Free Bets on selected events. Free Bets expire in 7 days. T&Cs apply. GambleAware®: Gambling Help & Gambling Addiction
Long Established UK Bookmaker
Daily Guaranteed Prize Wheel
Sponsors of The World Cup of Darts
Bonus Code
The code required to claim this sign-up bonus (if any)
not required
Live Streaming
Is there live streaming of sporting events?
Yes
User Rating
Gambling.com users' rating of this betting site out of 100
98
Bet Builder
Can you create your own personalised bets?
Yes
Cash Out
Can you cash out of bets before an event has finished?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
No
BetVictor is one of the most recognisable betting companies in the UK and this bookie continues to attract new customers with a variety of sports betting offers, including a 'Lucky Dip' free football bet and a Guaranteed Prize Wheel.
#ad. 18+. Gamble Responsibly. Gambleaware.org. New bettors; Code SPORT; Wager deposit & bonus 8x; Max qualifying bet stake=initial bonus; Valid 60 days; Min odds, bet and payment method exclusions apply.
-
Full Terms Apply
Regular Free Bets & Enhanced Odds Specials
Weekly Free Bets on Multiple Sports
Up to 100% Acca Boost
Bonus Code
The code required to claim this sign-up bonus (if any)
SPORT
Live Streaming
Is there live streaming of sporting events?
No
User Rating
Gambling.com users' rating of this betting site out of 100
94
Bet Builder
Can you create your own personalised bets?
Yes
Cash Out
Can you cash out of bets before an event has finished?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
No
10bet is one of the most user-friendly sites UK bettors can use and has won awards for site design. Enhanced odds and loyalty free bets are offered for football, horse and greyhound racing, tennis, darts and cricket.
#ad. 18+. Gamble Responsibly. Gambleaware.org. New customers only. £10 in real money. Bets placed on sports at odds of 2.00 ore more to qualify. Bets must be placed 24 hours within of registration. £10 free bets must be wagered on sports. Cashback is cash without restrictions.
-
Full Terms Apply
Unique 'Football Fast' Prediction Game
10% Cashback on Losing Bets
Acca Boost on All Football Bets
Bonus Code
The code required to claim this sign-up bonus (if any)
not required
Live Streaming
Is there live streaming of sporting events?
No
User Rating
Gambling.com users' rating of this betting site out of 100
94
Bet Builder
Can you create your own personalised bets?
Yes
Cash Out
Can you cash out of bets before an event has finished?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
No
The sports betting arm of All British Casino, this user-friendly bookie has some decent promos available. 10% cashback on all losing bets is generous and our experts found the 'Football Fast' game to be very entertaining.
According to our experienced sports bettors, these are the best online bookmakers in the UK.
We highlight their pros and cons below, so you can easily compare sites and find one that fits your preferences.
We also offer alternatives for each betting site. The comments from users contained within each review come from community feedback, as well as real reviews on betting forums and app stores.
1. Betfred
Best Features: Betfred is home to unique football offers like 'Double Delight' and 'Hat-Trick Heaven'. If you back a player to score first and they go on to score another, you get double the winnings, which will then be tripled if they go on to score a hat-trick.
Gambling.com Verdict: There's lots to like about Betfred, especially if you appreciate a betting site with a broad variety of offers. We've benefited from extra each-way places for racing and golf, while the option to boost or insure accumulator bets always comes in handy for acca backers.
What Betfred Users Are Saying: "It's an easy site to navigate and very client friendly. There are frequent reminders re betting safely, which I think is important." - Kevin Corlett
#ad. 18+. Gamble Responsibly. Gambleaware.org. New customers only. Register with BETFRED50 First bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. Full T&Cs apply.
2. bet365
Best Features: bet365's live streaming service is second-to-none, with over 600,000 events shown live for bet365 users every year. We also like the '2 Goals Ahead' early payout offer for football and the range of racing features, including best odds guaranteed, extra each-way places and early prices.
Biggest Negatives:Acca insurance is one of the few promotions other betting sites offer that isn't found at bet365.
Gambling.com Verdict: bet365 was named 'Online Sports Betting Operator of The Year' at last year's Global Gaming Awards, which should tell you everything you need to know about this bookie. A major highlight for us is the user-friendly betting app, which has a rating of 4.7/5 on the App Store from nearly 300,000 reviews.
What bet365 Users Are Saying: "Moved to bet365 a couple of months ago from another betting company who I'd been with for about 20 years. So glad that I did and I'm well-impressed with the wide range of (especially) football bets available, as well as their customer information and service provided." - Gary Cook
#ad. 18+. Gamble Responsibly. Gambleaware.org. New Customers only. Bet £10* & Get £30* in Free Bets. Sign up, deposit between £5* and £10* to your account and bet365 will give you three times that value in Free Bets when you place qualifying bets to the same value and they are settled. Free Bets are paid as Bet Credits. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. Registration Required. T&Cs, time limits & exclusions apply.
3. BetMGM
Best Features: While welcome offers don't get much better than BetMGM's, we also found plenty to keep returning customers engaged. Highlights include profit boosts of up to 200% on accas and a football prediction game with £2 million in prizes.
Biggest Negatives: Debit card withdrawals could be quicker.
Gambling.com Verdict: BetMGM is one of the best-known sports betting brands in the US and we knew they meant business in the UK when they became the official sponsor of the Premier League of Darts. We've cashed in on some excellent odds boosts with BetMGM and we've streamed football, tennis and racing live on the site.
What BetMGM Users Are Saying: "So far so good for me, received my free bets of £40 for signing up, won 3 bets and got my money in my bank within 3-4 hours of withdrawing. Also found the customer service team helpful, I’ll continue betting with BetMGM." - Luke Jones
#ad. 18+. Gamble Responsibly. Gambleaware.org. New customers only. 7 days to place qualifying bet of £10+ at 1/1 (2.0) to receive 4 x Free Bets: x1 £10 Football, x1 £10 Acca, x 1 £10 BetBuilder, x1 £10 Horse Racing. 7 day expiry. Stake not returned. 18+. Exclusions Apply. T&Cs apply.
4. talkSPORT BET
Best Features: talkSPORT BET customers report better odds for football than they get with other online bookmakers. We like UK betting sites that reward loyalty, and the 'Football Rewards Club' here does just that, with cash and free football bets when you wager £40 or more.
Biggest Negatives: Not the best live streaming coverage.
Gambling.com Verdict: talkSPORT radio is well-known for football coverage, so it's no surprise that this betting site focuses on football. When testing talkSPORT BET, we took advantage of boosted bet builders and broadcast boosts (odds enhancements for live TV games).
What talkSPORT BET Users Are Saying: "The best online bookie by a mile. Great clear website, customer care excellent, no problems with withdrawals. Overall an excellent website." - Fintan Gilheaney
#ad. 18+. Gamble Responsibly. Gambleaware.org. New customers only. Opt in, bet up to £40 (min. £20) on any football market at odds of 2.00+, in 7 days. Get up to £40 in free bets on selected markets. Bonuses expire in 7 days. T&Cs apply. GambleAware.org | Please gamble responsibly
5. Tote
Best Features: Tote's Placepot is definitely the best feature here. You can win a chunk of the prizepool by choosing a horse to place in each of the first six races at a meeting. The highest-ever payout was on March 19, 2023, when 16 punters shared £938,889 - winning a total of £41,288 each.
Biggest Negatives: The desktop layout is a bit basic.
Gambling.com Verdict: The Tote is the UK's biggest and best pool betting site and a firm favourite among experienced racing bettors in our team. With pool bookies like the Tote, you can often claim higher payouts - especially if you're backing less-fancied runners in horse or greyhound races.
What Tote Users Are Saying: "The perfect app for horse racing, especially if you do placepots & quadpots. No need to be in a betting shop when you can do it in the comfort of your home." - Des Crawford
#ad. 18+. Gamble Responsibly. Gambleaware.org. New customers online only. Eligibility restrictions apply. Only valid with code B10G40SPORTS on registration. £10 min qualifying bet at 1/1 (2.0) odds or greater across sports. Receive £20 Free Sports Bet and 100 x 20p Extra Spins on Gold Blitz within 48 hours of qualifying bet settlement. 7-day expiry on free bets. Your first bet will be your qualifying bet. One per customer. UK & ROI customers only. 18+. Full T&Cs apply. Gambleaware.org.Full T&Cs apply.
6. Betano
Best Features: Betano boasts some great enhanced odds on football accumulators and a solid range of price boosts on individual football markets. Betano is also home to 'Lucky Dips', which are larger price boosts on randomly selected events.
Biggest Negatives: Could add some more live streams.
Gambling.com Verdict: Betano comes from the BetVictor stable, so if you like Parimatch, talkSPORT BET or indeed BetVictor itself, you'll enjoy what Betano has to offer. We've found that Betano caters to modern betting options like MMA and Esports with lots of markets.
#ad. 18+. Gamble Responsibly. Gambleaware.org. 18+ New customers only. Opt in and bet min £5 (max £40) on Sports (odds 1/1+) within 3 days of registration. No cash out. Get your initial stake in Sports Free Bets, which expire in 7 days. Click for T&Cs. GambleAware.org. Please gamble responsibly
7. QuinnBet
Best Features: QuinnBet is one of the best betting sites for providing offers to existing customers, particularly football promotions. This includes ‘crossbar insurance’ on goalscorer bets if the crossbar is hit during the match, as well as refunds on selected markets if the game ends in a 0-0 draw.
Biggest Negatives: Not many live streams aside from horse races.
Gambling.com Verdict: QuinnBet offers the widest range of unique offers we have seen from any online bookie in the UK. There’s acca insurance on North American sports, extra each-way places for golf tournaments and profit boosts on forecasts, tricasts and yankee bets in horse racing.
What QuinnBet Users Are Saying: "Brilliant betting app. Easy to navigate, very responsive. Everything is clear and concise. Daily free bets. Withdrawal times are very quick. Absolutely no complaints at all." - Michael Captain
#ad. 18+. Gamble Responsibly. Gambleaware.org. Deposit and bet on any sportsbook markets of your choice at odds of evens (2.00) or greater. Get 50% back of your first days losses as a Free Bet up to £50 plus 50 Extra Spins. Min. 3 bets required. If your account is up, you’ll receive a £5 Free Bet regardless plus 10 Extra Spins. Use coupon code "5050" at registration. T&Cs apply | 18+ New UK Customers Only | GambleAware.org | Gamble Responsibly.
8. BetGoodwin
Best Features: Racing is what BetGoodwin does best - both horses and greyhounds. There are five money-back specials that apply across both sports, including a free horse racing bet refund if your selection is beaten by a nose or a short head.
Biggest Negatives: Not many football betting promotions.
Gambling.com Verdict: BetGoodwin is a must-try site for horse racing bettors. We found the widest variety of horse racing offers, on top of regular live streams for UK and Irish racing. When it comes to the Cheltenham Festival, you’ll also find non-runner no bet on all races.
What BetGoodwin Users Are Saying: "Really decent sports betting site this one. Best odds available, extra places, worldwide horse racing meetings and gave me half my stake back as a free bet as a new customer offer. Recommended!" - Daniel
#ad. 18+. Gamble Responsibly. Gambleaware.org. New Customers only. Must have a minimum of 3 bets of £10 or more on separate events at odds of evens (2.0) or bigger on first day. First day losses equals all settled stakes less all returns. T&C's apply.
9. BetVictor
Best Features: BetVictor’s BV Loyalty Club is one of the best free bet clubs out there. Place a £5 sports bet worth £5 or more during the week to open a surprise package which contains a free bet worth between £1 and £25.
Biggest Negatives: We would like to see more existing customer promotions added to the BetVictor site.
Gambling.com Verdict: BetVictor has a long-established reputation as one of the biggest names in UK betting. We value betting sites that show staying power, with BetVictor founded in 1946 and still hugely popular with bettors in the UK.
What BetVictor Users Are Saying: "Easy to use. Free bets are fast to be credited and qualifying for them is not complicated, like a lot of other sites." - Luke Daniel
#ad. 18+. Gamble Responsibly. Gambleaware.org. New customers only. Opt in, bet £10 on any football market at minimum 1/1 odds within 10 days of registration. No cash out. Get £40 in Free Bets on selected events. Free Bets expire in 7 days. T&Cs apply. GambleAware®: Gambling Help & Gambling Addiction
10. Coral
Best Features: Coral’s Racing Super Series is the standout free-to-play racing game. Predict a horse to place in seven races to share a pot of £25,000 between all winners. There’s also the new ‘Rewards Shaker’ that rewards an odds boost or a free bet each day.
Biggest Negatives: The homepage layout is a bit too cluttered.
Gambling.com Verdict: Coral has built a reputation as a top horse racing betting site, but it has even more than that to offer. This bookmaker regularly offers the most extra places on golf majors, as well as free bet refunds if your player doesn’t make the weekend cut.
What Coral Users Are Saying: "Easy to use and good odds provided compared to some other companies." - Brian Redfearn
#ad. 18+. Gamble Responsibly. Gambleaware.org. New UK+IRE Customers. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 1x £20 free bet. Free bet available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned. Restrictions
11. Bet UK
Best Features: Bet UK offers a range of live streams for football and horse racing, on desktop and mobile. There’s also acca profit boosts of between 3% and 200%, depending on the number of legs in your bet.
Biggest Negatives: There isn’t a huge range of payment methods available but the main options are covered.
Gambling.com Verdict: We notice that Bet UK regularly refresh the layout of their betting site and update their range of promotions. This tells us that this is a site which is dedicated to continuously improving its product for punters.
What Bet UK Users Are Saying: "Prices often come out on top in football markets. Decent racing promos at festivals too." - John Mould
#ad. 18+. Gamble Responsibly. Gambleaware.org. New cust only. Deposit & Place a Bet within 7 days, and settle a £10 minimum bet at odds of 4/5 (1.8) or greater, to be credited with 3x £10 Free Bets: 1 x £10 Horse Racing, 1 x £10 Free Bet Builder and 1 x £10 Football. 7 day expiry. Stake not returned. T&Cs Apply.
12. LiveScore Bet
Best Features: LiveScore Bet’s free-to-play football game - called ‘Squads’ - is one of the more unique betting games out there. Each day throughout the week, you’ll be assigned a random player for upcoming Premier League fixtures. If your player scores, you’ll be awarded a cash prize.
Biggest Negatives: The site layout is very busy and won't be to every bettor's tastes.
Gambling.com Verdict: During our latest review, we found a wide range of live streams at LiveScore Bet. Football, tennis and horse racing can all be watched live. They also offer three standard horse racing promotions: best odds guaranteed, extra places and money back as a free bet if your horse loses selected races.
What LiveScore Bet Users Are Saying: "The platform has a great UI, it's nice that navigating the app is very easy." - Orji Gloria
#ad. 18+. Gamble Responsibly. Gambleaware.org. New members only. £10+ bet on sportsbook (ex. virtuals) at 1.5 min odds, settled within 14 days. Free Bets: accept in 7 days, valid 7 days on sportsbook only. 2x£5 Free Bets for Bet Builder only. Stake not returned. T&Cs + deposit exclusions apply. Bet Responsibly. GambleAware.org 18+.
13. Bwin
Best Features: Bwin’s ‘Show Your Colours’ promotion is an interesting way to combine your football fandom with betting. Pick your favourite team from the Premier League or the Championship and you’ll have access to special promotions when they play.
Biggest Negatives: There are no horse racing streams available to watch.
Gambling.com Verdict: Bwin has a clear focus on football and we consider this site a must-try for football punters. It's also worth signing up if you enjoy betting on virtual sports, with dozens of virtual events available to bet on at any time.
What Bwin Users Are Saying: "Good betting options, awesome rates, better customer service. I am very happy with Bwin. Would recommend it any time!" - Roman Kunzmann
#ad. 18+. Gamble Responsibly. Gambleaware.org. 18+ | New UK players only | Min deposit req. £10 | Certain deposit methods excluded | Place 1 sport bet (3+ selections) | Excl Horse Racing | Min stake £10 | Max stake £20 | Min Odds 2/1 (3.0) | Max FreeBet £20 for football only | FreeBet valid for 7 days | FreeBet stake not returned | T&Cs apply
14. William Hill
Best Features: William Hill has price enhancements across a great range of sports. They already have some of the best odds around to start with, even before they are boosted, along with a 'top price guarantee' on selected horse races. This means the racing odds won't be beaten by any other betting websites.
Biggest Negatives: The layout of the desktop site hasn't been refreshed in a while and needs improvement.
Gambling.com Verdict: We know William Hill is a reliable bookmaker for value odds, a reputation they've built over nine decades in operation. 'Hills' was recognised as 'Best Football Betting Operator' and 'Best Horse Racing Betting Operator' at last year's EGaming Review awards for a reason.
What William Hill Users Are Saying: "I really appreciate how up-to-date all the UFC and Contender Series odds are. That's pretty much all I bet on, and so many other betting apps seems to overlook MMA. I also enjoy the free-to-play options which can win you free bets, or even cash." - Vince Spencer
#ad. 18+. Gamble Responsibly. Gambleaware.org. Play Safe. From 00:01 on 17.10.2022. 3x £10 free bets. Free bets expire after 30 days. New customers signing up through mobile or tablet device only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply. #ad
15. Ladbrokes
Best Features: The '1-2-Free' football prediction game at Ladbrokes is one of the best of its kind. Guess three scores correctly to win £100 in cash, two to unlock a £5 free bet and one to get a £1 free bet. You can also get acca insurance here and daily odds boost tokens.
Biggest Negatives: The speed of the Ladbrokes app could be improved.
Gambling.com Verdict: Ladbrokes is one of the most recognisable bookmakers in the UK. We love knowing that we're betting with a reputable brand that began operating as a trackside stall as far back as 1886. We're also big fans of the acca promotions and live streaming options.
What Ladbrokes Users Are Saying: "Ladbrokes is a genuine company. Every time I request a withdrawal...it is processed in 4 hours or less. Customer service is very helpful." - Vincent Luke
#ad. 18+. Gamble Responsibly. Gambleaware.org. New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 5x £5 free bets. Free bets available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned. Restrictions.
16. Unibet
Best Features: Unibet is home to 'Uniboost' price enhancements, which tend to provide great value. The selection of live streams is also impressive, with live video coverage of all major North American sports and big football competitions like the FA Cup and Scottish Premiership.
Biggest Negatives: There's no acca insurance promotion available at Unibet.
Gambling.com Verdict: Unibet has something for everyone, based on our experience using the site. Cricket punters get money-back specials, racing lovers get extra places and best odds guaranteed, while football punters get lots of odds boosts and streams to watch.
What Unibet Users Are Saying: "Huge improvement, love the live streaming of La Liga, Serie A, Grand Slam tennis, NFL. I can watch all my favourite sports for free and bet if I want!" - J Thorpe
#ad. 18+. Gamble Responsibly. Gambleaware.org. 18+. BeGambleAware.org. New GB customers only. Min £10 debit card deposit. Place a £10+ bet at Evens (2.0)+ on Sports within 7 days. Opt in for £20 in free bets and £20 Casino Bonus. Valid for 7 days. Geographical restrictions and T&C’s apply.
17. BoyleSports
Best Features: BoyleSports is clearly the best betting site for early payouts. Football bets are paid out as a winner if your team goes two goals ahead. You win your tennis bet if your player leads by a set and golf bets are settled if your player leads at the end of the third round.
Biggest Negatives: A lack of Esports betting options and markets is one negative to point out here.
Gambling.com Verdict: We haven't come across any other bookmaker that offers early payouts on this many sports - with boxing, basketball, rugby, NFL, cricket, golf, tennis and football covered by early payout deals. The golf bettors on our team also love the amount of extra each-way places on offer for the majors here.
What BoyleSports Users Are Saying: "A very good experience. Easy to use. Quick to put any winnings on your account. And great prices." - Sean Kearney
#ad. 18+. Gamble Responsibly. Gambleaware.org. New UK customers (Excluding NI) only. Mobile exclusive. Min deposit £10. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashedout/Free Bets won't apply. Account & Payment method restrictions apply. 1 Free Bet per customer, household & IP address. T&C's apply.
18. Betway
Best Features: Betway is home to the '4 to Win' free prediction game, with cash prizes for predicting the results of four horse races. There are live streams of more than 10 sports and 'Betway Boosts' provide enhanced prices every day.
Biggest Negatives: The Betway bet builder only appears to be available for football.
Gambling.com Verdict: We recommend keeping an eye out for 'Super Boosts'. These are extra odds boosts from Betway which can totally transform a price. We also like knowing that we're betting with an established brand, which sponsors major football clubs like West Ham.
What Betway Users Are Saying: "Great site, good offers and good odds. I have other betting accounts with different bookies, and this is up there with the best of them." - Darren Buckley
#ad. 18+. Gamble Responsibly. Gambleaware.org. New customers only. This offer is valid for 7 days from your new account being registered. Min Deposit: £10. Free Bet awarded: £10. 1 x £10 must be wagered at odds of 1.75+ to unlock Free Bet. Debit Card deposits only (exclusions apply). Free bet will expire 7 days after the 1st deposit. 18+. GambleAware.org. Bet The Responsible Way. Full Terms apply.
19. Spreadex
Best Features: Spreadex allows you to try out a different type of wagering with spread bets. Instead of betting at fixed odds, profits or losses depend on how accurate your prediction is relative to the spread set by the bookmaker.
Biggest Negatives:Spread betting can carry extra risk, so proceed with caution.
Gambling.com Verdict: We enjoy shaking up our betting style with spread bets. We also have to mention Spreadex's fixed-odds horse racing options, complete with money-back specials, live streams of races from 10 countries and double the odds on lucky 15s.
What Spreadex Users Are Saying: "Quick, reliable spread betting site with reasonably tight spreads. A minor quibble is that markets are suspended too often (eg overnight in sports events, or sometimes in play - surely automation can solve those problems easily). But otherwise it's excellent." - Haroldsdodge
#ad. 18+. Gamble Responsibly. Gambleaware.org. Spread betting losses can exceed deposit. Plus Best Odds On All Premier League Matches(fixed odds Match Odds, pre-match v top 5 bookies on Oddschecker). See full details.
20. Bet442
Best Features: Bet442's accumulator profit boosts can enhance football payouts by up to 77%, with the potential boost increasing as you add more legs to the bet. The live betting options here are also plentiful, with a user-friendly in-play betting centre covering statistics and real-time updates.
Biggest Negatives: Not many live streams, aside from greyhound races.
Gambling.com Verdict: We find that new betting sites sometimes restrict their best features to just a few sports, but Bet442's bet builder demonstrates how this site caters to different types of punters. We were given the option to combine up to 30 markets from a range of sports in a same-game acca here.
It's always worth looking out for the best new betting sites in the UK, as they often have the most innovative features and promotions you can find in online betting.
These are our top picks if you're looking for a new site to use in 2024. All new bookmakers are available in the United Kingdom.
1. Bzeebet
Best Features: Bzeebet's 'Free Bet Trifecta' promotion means you can claim a £5 free bet when you bet £25 - with the free bet credited to your account the next day. This offer can be claimed three times per week.
Gambling.com Verdict: We like how Bzeebet puts the important betting features front-and-centre. We were able to access all the latest football odds boosts on the homepage and the Bzeebet bet builder is one of the best we've used.
#ad. 18+. Gamble Responsibly. Gambleaware.org. New Customers Only. Max one £20 Free Bet. Qualifying bets at Odds of 1/1(2.00) or greater. Paid as Bonus Token with Min 4/5(180) Odds Req. Skrill, Neteller & Paypal not eligible. T&Cs Apply
2. Pub Sports
Best Features: Pub Sports is home to some of the most comprehensive markets and best odds for combat sports like MMA and boxing. You can also live stream Esports here, as well as niche sports like table tennis and beach volleyball.
Biggest Negatives: No horse or greyhound racing markets.
Gambling.com Verdict: We've noticed that Pub Sports really prioritises markets for the modern sports bettor - like UFC fights and Esports games. However, more horse racing markets need to be added soon to take this betting site up a notch.
#ad. 18+. Gamble Responsibly. Gambleaware.org. Get a percentage boost on all football multibets of 4 or more selections.
3. SportsBroker
Best Features: SportsBroker is a new betting site that offers pool betting markets, but instead of focusing solely on racing like the Tote, SportsBroker specialises in football pool betting.
Gambling.com Verdict: The Tote is the best betting site for racing pools, but SportsBroker, launched in 2024, might just be the football equivalent. If you're a football bettor who enjoys pool betting, this is the site for you.
#ad. 18+. Gamble Responsibly. Gambleaware.org. 18+. New customers only. Min. £10 deposit. 3x bonus WR. Bonus expires in 30 days. Payment, withdrawal, player, time restrictions apply. Terms Apply. Play responsibly. BeGambleAware.org
4. Fafabet
Best Features: Fafabet has a great range of betting offers for returning customers. We like the £10 money-back offer, which you can claim as a free bet if your horse finishes second to the favourite. This is also one of a small number of sites offering acca insurance for football, tennis and horse racing accumulators.
Biggest Negatives: Sometimes beaten on odds by more established bookmakers.
Gambling.com Verdict: New betting sites can lack features when they start out but we've found that Fafabet has evolved quickly. We love that we can customise the size of the welcome offer, based on how big we want our initial deposit/bet to be.
#ad. 18+. Gamble Responsibly. Gambleaware.org. New 18+ New Customers only. Deposit and bet on any sports with min odds of 2.0. Get 50% Back of your first days' losses as a Free bet up to £50+£20 Casino Bonus. T&Cs apply
5. PricedUp
Best Features: There's a truly impressive selection of odds boosts every day at PricedUp, all contained within the #PricedUpPushes section that's accessible from the homepage of the site.
Gambling.com Verdict: PricedUp is brand-new in 2024 but already boasts enough features to compete with established betting sites - along with a fresh yellow-and-black theme that makes the site easy on the eye.
Choosing a new betting site over an older bookie can have its benefits.
There are plenty of established betting brands in the UK to choose from - the likes of William Hill, Ladbrokes, BetVictor and bet365.
However, there's nothing to stop you mixing up your bets and using new sites to your advantage alongside more established names. This approach comes with the following advantages:
Access to New Offers: If you are already betting with an established bookmaker, you have likely already claimed a welcome offer. By picking a new betting site, you can grab a new promotion and get free bets.
Bet on Multiple Sites: No site will ever be perfect. There will always be room for improvement. By adding new betting sites to your arsenal, you can enjoy the benefits of different brands and compare odds to find the best prices.
Enjoy New Features: The UK is one of the world's most competitive online betting markets, so newer bookies often try to mix things up by offering new types of bonuses and features that haven't been seen before.
Pros
Innovative Features
Unique Welcome Offers
Strong Mobile Betting Focus
Better For Esports Betting
Cons
Lacking Industry Experience & History
Can Lack Reviews From Users
Usually Less Live Streams
Best Online Bookmakers Categorised by Sport
Best For Football
LeoVegas, Fafabet, BetMGM and bet365 are some of the best football betting sites in the UK in 2024.
1. LeoVegas
LeoVegas is partnered with major European clubs like Manchester City and Inter Milan - the cool thing about this is that they often boost the odds when sponsored teams are in action.
Michael Butlin
"LeoVegas is my pick for football betting because of their award-winning betting app. As a fan of accumulator betting, their regular acca boosts are a big bonus, with up to 15 available each week."
#ad. 18+. Gamble Responsibly. Gambleaware.org. T&Cs apply. 18+ New customers only. Please Play Responsibly. BeGambleAware.org.
2. Fafabet
With Fafabet, you get rewarded with free football bets when you win an accumulator. You also get money back on match result bets if a game ends as a scoreless draw.
3. BetMGM
Finally there's BetMGM, where you have five weekly football profit boosts, £30 free football bets as part of the welcome offer and a free prediction game with up to £2million in prize money.
BetGoodwin is the home of money-back specials for horse racing, with five currently on offer, including up to £100 back if your horse is beaten by a nose. You can also watch live streams of all the big races here.
#ad. 18+. Gamble Responsibly. Gambleaware.org. New Customers only. Must have a minimum of 3 bets of £10 or more on separate events at odds of evens (2.0) or bigger on first day. First day losses equals all settled stakes less all returns. T&C's apply.
2. Fitzdares
Fitzdares provides bonuses on racing multiples and money back on horse racing bets if your selection finishes second to a winner that is priced at 20/1 or bigger.
3. Tote
The Tote is the place to go for pool betting and the placepot prediction game pays out big if you can predict six horses to place at a race meeting.
Best For Betting on Golf
If you're looking for some of the best golf betting sites in the UK, you can't go wrong with Coral, BoyleSports or 10bet.
1. Coral
Coral consistently has the most each-way places on offer for the majors every year - with 12 places regularly paid. There's also odds boosts for golf every week.
Kevin Taylor
"Extra each-way places is the most important thing for me when it comes to betting on golf. I love to place a number of each-way bets on a tournament, particularly the majors. If a site has poor E/W terms I rate it poorly, but Coral often pays out up to 12 places for the majors."
#ad. 18+. Gamble Responsibly. Gambleaware.org. New UK+IRE Customers. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 1x £20 free bet. Free bet available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned. Restrictions
2. BoyleSports
BoyleSports is the only golf betting site we've come across that pays you out as a winner if your golfer leads at the end of round three. The each-way terms are competitive and you can watch live streams of selected par 3 holes.
3. 10bet
10bet is another solid golf betting option, because you get loyalty free bets if you regularly bet on golf markets.
bet365 has long been our go-to bookmaker for tennis betting online, with live streams of numerous competitions, daily tennis odds boosts and a retirement guarantee that pays out on match bets if the opponent retires injured.
Jamie Casey
"Whenever I'm betting on tennis, I always use bet365. I get promotions specifically for betting on tennis and I'm also able to watch most of the matches I want to see with bet365's live tennis streams."
#ad. 18+. Gamble Responsibly. Gambleaware.org. New Customers only. Bet £10* & Get £30* in Free Bets. Sign up, deposit between £5* and £10* to your account and bet365 will give you three times that value in Free Bets when you place qualifying bets to the same value and they are settled. Free Bets are paid as Bet Credits. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. Registration Required. T&Cs, time limits & exclusions apply.
2. Unibet
Unibet is a good choice for tennis because of regular odds boosts and live steams of Grand Slam events, as well as ATP and WTA matches.
3. Bzeebet
Bzeebet isn't as well-known as bet365 or Unibet, but has the best tennis bet builder of the lot, allowing you to combine up to 30 legs in a same-game acca.
Best Esports Betting Websites
The range of available markets is still the first thing we look for when testing and reviewing Esports betting sites, because there are still some online bookmakers that don't take Esports as seriously as they should.
1. talkSPORT BET
talkSPORT BET has live streams of Esports games like EA FC and no shortage of markets for betting on Esports overall. The app is particularly user-friendly.
#ad. 18+. Gamble Responsibly. Gambleaware.org. New customers only. Opt in, bet up to £40 (min. £20) on any football market at odds of 2.00+, in 7 days. Get up to £40 in free bets on selected markets. Bonuses expire in 7 days. T&Cs apply. GambleAware.org | Please gamble responsibly
2. Bwin
Bwin has hundreds of Esports markets and streams of games like League of Legends and Counter-Strike. If there's odds offered on a video game, Bwin will almost certainly have them listed.
3. Lottoland
Within Lottoland's online sportsbook, you can live stream a number of Esports titles while betting. The number of in-play markets available for Esports compares favourably with other online bookies.
Best Betting Websites For Popular Features
Best Betting Apps in The UK
Kwiff, Bet UK and bet365 are the best betting apps available to download from online bookmakers in the UK.
1. Kwiff
Kwiff has styled itself as a mobile-first betting site since launching in 2015 and mobile users clearly like what they see here, with randomly boosted odds and free bets available on the app. The app's average rating from user reviews is 4.4/5 on the Google Play Store and 4.5/5 on the Apple App Store.
Diarmuid Nolan
"In my experience, the Kwiff app is faster and more responsive than 99% of other apps out there. I also enjoy having my odds boosted at random after I place a bet, which is a feature I haven't come across when using any other app."
#ad. 18+. Gamble Responsibly. Gambleaware.org. Qualifying bet of £10 at min. odds 2.0 within 5 days of registration, E/W excluded. Get 3x Free Bets at min odds 2.0 each. 1x£10 Football, 1x£10 Racing, 1x£10 Acca (Min 4 selections). 7-day expiry. New selected customers & 18+ only. Min. deposit of £10. Full T&Cs apply.
Promotion available on desktop and web only and is not offered via the kwiff apps.
2. Bet UK
Bet UK gets a 4.4/5-star rating on the Play Store and a 4.6/5 rating on the App Store. Users report customer service queries being resolved quickly through the app, which tallies with our experience when testing and reviewing Bet UK.
3. bet365
bet365 has over 5 million downloads on the Play Store and it's easy to see why - as this is a betting site that updates its app frequently to address any bugs that crop up and improve the overall user experience.
Best Bet Builder Sites
Bet builder sites have become really popular in recent years, particularly with football punters.
The best online bookmakers now have offers and promos attached to these same-game accas. Our top three best bookies for bet builders are Bzeebet, NetBet and QuinnBet.
1. Bzeebet
Bzeebet has some of the most flexible bet builder options, with 10 sports you can place bet builders on. We were able to combine up to 30 legs and could also combine bet builder markets from different events into one big bet.
#ad. 18+. Gamble Responsibly. Gambleaware.org. New Customers Only. Max one £20 Free Bet. Qualifying bets at Odds of 1/1(2.00) or greater. Paid as Bonus Token with Min 4/5(180) Odds Req. Skrill, Neteller & Paypal not eligible. T&Cs Apply
2. NetBet
At NetBet, there's a £10 bet builder available to claim as part of the welcome offer and same-game multis can be placed on nine different sports, which is more than you’ll find at most UK betting sites.
3. QuinnBet
QuinnBet have a loyalty reward scheme where you earn a £2 free bet whenever you place £20 on a bet builder. This site also has bet builder insurance - refunding your stake if one leg of your same-game acca scuppers your bet.
Best Options For Live Betting
The best live betting sites for in-play betting are bet365, Spreadex and BetVictor.
1. bet365
bet365 has long been one of the best betting sites for live streaming a range of sports. There are also flexible cash out options and more in-play markets available when an event is live than most other bookies offer.
#ad. 18+. Gamble Responsibly. Gambleaware.org. New Customers only. Bet £10* & Get £30* in Free Bets. Sign up, deposit between £5* and £10* to your account and bet365 will give you three times that value in Free Bets when you place qualifying bets to the same value and they are settled. Free Bets are paid as Bet Credits. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. Registration Required. T&Cs, time limits & exclusions apply.
2. Spreadex
Spreadex has a wide range of streams, while this is also one of the only online bookies with spread betting options available in-play. If you’re looking for live spread betting, Spreadex is the ideal option.
3. BetVictor
Finally there's BetVictor, with unique in-play betting markets including handicap betting specials. We find that BetVictor often offers special boosted prices while events are live, which gives it an edge over competitors.
Best For Accumulator Betting
If you're a fan of accas, the best accumulator betting sites in the UK are Betfred, NetBet and BoyleSports.
1. Betfred
With Betfred, you get two free accumulator bets worth £10 each as part of the welcome offer, as well as profit boosts of up to 100% on football accas after you're signed up.
James Molloy
"I always place an accumulator on the weekend’s football, with Betfred being my site of choice. Acca insurance gives me money back if I 'hit the crossbar' with my bet and one leg lets me down. As any regular acca bettor will tell you, this seems to happen a lot! So it's nice to have that bit of a fallback which acca insurance provides."
#ad. 18+. Gamble Responsibly. Gambleaware.org. New customers only. Register with BETFRED50 First bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. Full T&Cs apply.
2. NetBet
When trying out NetBet, we found that placing accumulators regularly unlocks loyalty free bets, while there are boosted profits on all successful bets that include three selections or more.
3. BoyleSports
At BoyleSports, the 'Acca Rewards' promotion affords punters a choice between acca insurance or a profit boost before a bet is placed, while there are also selected odds boosts on dozens of multiples each day.
Best Cash Out Bookmakers
Most online bookmakers have some sort of cash out feature available, but the best cash out bookies have extra perks for those who want to cash out their bet early.
Coral, William Hill and Betway are currently the best cash out betting sites according to our latest reviews.
1. Coral
Coral offers the partial cash out feature, meaning you can choose to take anything between 10-90% of the cash out value and leave the rest of your stake to play out on the original bet.
#ad. 18+. Gamble Responsibly. Gambleaware.org. New UK+IRE Customers. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 1x £20 free bet. Free bet available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned. Restrictions
2. William Hill
At William Hill, the cash out option is available on more sports and markets than most other online bookmakers offer. There’s also a partial cash out feature that can be used on certain markets.
3. Betway
Betway also have the partial cash out option available - right throughout the 90 minutes of football matches. It’s not just football that comes with cash out and there’s also an option to cash out on horse racing win-only bets.
Our commitment is to deliver unbiased ratings of bookmakers meaning we thoroughly test and review each site before making recommendations.
They must be licensed and regulated by the UK Gambling Commission in order to make this list of online bookmakers.
With years of experience testing and analysing bookies, our team focuses on what matters most to the bettor - like competitive odds, free bet offers and a wide range of sports and markets to bet on.
We also highlight betting sites that deliver a high-quality mobile experience, with user-friendly interfaces and popular features like live streams and bet builders.
Gambling responsibly is of crucial importance to us, so any site we recommend will have tools like deposit limits and self-exclusion options, empowering you to stay in control.
Our UK Online Betting Experts
Our Gambling.com sports betting review team is made up of experts with plenty of industry experience, all of whom are also regular punters themselves.
Here's a bit more background on the people who review, compare and rank the UK's best betting websites, in their own words:
Michael Butlin - Author
Michael Butlin
"I spent 20 years working in the gambling industry across a variety of roles, including with leading sports betting sites like Unibet, before joining the Gambling.com team.
"I've also been an avid punter for decades, betting on sports like football, cricket and horse racing, so I know what people want from a bookie.
"As Gambling.com's EN Director, I lead a team of experts who review and rank all of the best new bookmakers in the UK and other English-speaking countries.
"My favourite to bet with at the moment is bet365, as I find they usually have the best odds for the sports I like to bet on."
Kevin Taylor - Fact-Checker
Kevin Taylor
"I've reported on sport and sports betting for over a decade at this point, previously working as a sports journalist with news publications and now as a Content Strategist with Gambling.com.
"In this role, I cover sports betting from multiple angles, alongside a talented team of writers and editors.
"We rank the best betting sites based on their unique features, provide strategy tips and help readers compare odds and offers for the biggest sporting events.
"My favourite online bookie in 2024 is QuinnBet, because they have lots of offers for the sports I bet on, like football and golf."
Diarmuid Nolan - Contributor
Diarmuid Nolan
"I've worked in the betting industry for over 10 years and I'm passionate about discovering new betting sites that deliver for their customers.
"I also have a passion for trying to beat those very same bookies with my own bets, especially when it comes to horse racing.
"That's why I co-founded the #Racehour podcast - to share tips and analysis with fellow punters. The podcast has over 18,000 followers on X, while our Cheltenham preview nights have garnered tens of thousands of views on YouTube over the years.
"I'm a big fan of William Hill these days, as there's a strong selection of ante-post racing markets, so I can get my bets on months ahead of big Festivals like Cheltenham and exploit value in the early prices."
Jamie Casey - Editor
Jamie Casey
"I've worked in sports media for well over a decade at this point and joined Gambling.com after writing about all things sports betting for the Unibet blog.
"As a Managing Editor at Gambling.com, I lead a team that covers online betting news, site reviews, promotions and gambling strategy.
"I've tested out lots of online bookies over the years, both in a personal capacity and in my day job.
"Ladbrokes is the site I always come back to because of their 1-2-Free prediction game. I enjoy the chance to earn cash prizes and free football bets for score predictions on football matches."
James Molloy - Contributor
James Molloy
"I was lucky enough to work for some of the best-known bookmakers in the UK before joining the Gambling.com team. I spent five years with Paddy Power and Betfair, giving me a great insight into how big betting companies work.
"I'm now the Commercial Account Manager for Gambling.com, where I research online bookmakers and contribute to reviews and data collection.
"I also work with the best betting sites to bring our readers exclusive offers like boosted free bet deals."
How we Choose The Best Betting Sites
We rank betting sites using an in-depth process, which we constantly strive to improve and perfect. Here's a step-by-step insight into how our process works:
Step 1 - Testing & Reviewing
In order to evaluate a site and decide whether it is worth signing up with, we need to have plenty of first-hand experience using it.
The first step in our process is for one of our betting writers to sign up with an online bookmaker and put it under the microscope over a period of weeks, trying out all the key features before reporting their findings.
A fact-checker then reads through their report, conducts their own research, cross-references their findings and applies any edits that are needed. This ensures every review is 100% accurate and up-to-date.
Step 2 - Analysing User Reviews
As well as leaning on our own experiences, we also take into account the opinions of Gambling.com users.
If users consistently post negative reviews about a particular betting site, it’s usually a big red flag for us.
For example, if we notice negative reviews about payment speeds, we’ll look to confirm whether this is a problem by attempting to deposit and withdraw funds ourselves with a range of banking methods.
Experience teaches us that the bettor often knows best. However, we advise against taking every review at face-value when evaluating bookmakers, because occasionally someone will post a negative review which has no real substance behind it.
Step 3 - Comparing & Rating
The comprehensive data we gather is essential to our process, because it allows us to compare sites .
For example, when we review new betting sites or make updates to an existing review, we always take note of the number of sports that have in-play betting markets.
Having this sort of data to hand means that we can easily compare dozens of sites for a range of different factors.
Some of these factors are worth taking note of in case you're trying a site out for the first time yourself. We've explained the most important comparative factors below:
Licensing & Security
Any betting site we recommend must be licensed and regulated by the UK Gambling Commission. This is the ultimate benchmark in gambling regulation and means a bookmaker is regulated and operates legally in the United Kingdom.
Welcome Offers
Always examine welcome offers as a priority when choosing a new online bookmaker to bet with. The free bet bonus value should be high and the terms and conditions shouldn't be restrictive.
Regular Promotions
Bonuses and free bets should be available on a regular basis after you sign up. Regular promotions come in the form of loyalty bonuses, free bets and money-back offers like acca insurance.
Mobile Experience
The best online bookies need to deliver a smooth mobile betting experience. Many bookmakers have user-friendly betting apps for Android and iOS devices, complete with quick loading times, push notifications and superior user experience.
Variety of Betting Markets
There needs to be a wide range of markets to choose from. This has long been one of the first things we look for when reviewing sports betting options at Gambling.com.
Competitive Odds
We expect the best bookies to provide bettors with value for money. When trying out new sites, we compare odds from dozens of options. This process allows us to separate the sites with the best prices from the rest.
Payment Options & Payout Speed
Licensed UK bookmakers must accommodate a range of payment options. We expect to see debit cards from Visa and Mastercard supported, along with popular e-wallets. Instant deposits are a must and withdrawals should reach your account within 48 hours.
Quality of Customer Support
The more available customer support channels, the better. Live chat is the handiest way to get a question answered and all betting sites should have this facility available. Email and a toll-free customer service phone number should also be available.
Ease of Sign-Up
You shouldn't have to jump through too many hoops to sign up to a new betting site. It should be a simple, secure process that doesn't take too much effort.
Industry Reputation
Betting companies need to have a solid reputation in the gambling industry in order for their sites to make our list. We believe these companies should pay the price if they stop doing the right things, so you won't see any disreputable names featured in our rankings.
In-Play Betting Options
These days, the best online bookies offer 24/7 live betting. In-play betting is the perfect tool for strategic punters who want to take advantage of changes in odds while an event is live. It also helps if a bookmaker has live streams, so you can watch sport while betting.
User Interface & Design
A well-designed betting site with an intuitive user interface is crucial. It should be easy to navigate, aesthetically pleasing, and responsive, to ensure a good all-round user experience.
Responsible Gambling Tools
All licensed bookmakers must have responsible gambling tools to help bettors stay in control. We check each site to ensure they take responsible gambling seriously and provide support to anyone who needs it.
Step 4 - Regular Updates
You'll find that our reviews are regularly updated, along with our ratings.
We then update the rankings on this page to ensure those updates are reflected and that the best betting sites are highlighted above the rest.
For this reason, we encourage readers to bookmark this page and check back at any time to see which sites top the list.
How to Choose The Right Betting Site For You
We’ve already looked at the factors our experts and regular Gambling.com users take into account when assessing bookmakers.
However, there might be certain aspects of a site that make it particularly suited to your preferences.
To help you make the right personal choice, here are some points to consider:
1. Read Our Reviews
As mentioned throughout this guide, we compile reviews for all the betting websites mentioned on this page, which reflect our experience using a site.
Each review is detailed, so it is worth checking out if you need more information on any particular bookmaker before you sign up.
Within each review, we assess features like sign-up offers, payment options and responsible gambling tools.
2. Consider Which Sports You’ll be Betting on
If you consistently bet on just one sport, then you are best off going with a bookmaker that specialises in that sport.
Some sites will offer a bigger range of promotions or betting markets focusing on a particular sport.
For example, American football fans can find betting sites that specialise in the sport and offer free NFL bets.
Some will have live streams of your favourite sports, while others may have standout odds.
Diarmuid Nolan
"As an avid horse racing bettor, one betting site I really enjoy using is BetGoodwin.
"It’s clear that they put more of a focus on racing betting, with a wide range of promotions for horse races which are boosted during the Cheltenham Festival.
"BetGoodwin also offers live streaming of UK and Irish racing, which is something I always look for."
3. Consider What Type of Bettor You Are
Every bettor is different and it’s important to establish what type of bets you’ll be placing.
If you regularly put accas on the weekend’s football, then you’ll be best off going with a bookie that has promotions like acca insurance or acca profit boosts.
If you enjoy bet builders, then look for bet sites that offer same-game accas across a wide range of sporting markets, or bet builder free bets.
There is no point in signing up to a site that doesn’t match your betting style.
4. Check The Site’s Terms & Conditions
Bettors often skim through a site’s terms and conditions, but we recommend always taking a good look at them.
The best betting options will have user-friendly terms and conditions. This means that there will be no, or very low, wagering requirements on free bets and no charges on dormant balances.
For example, if you are mainly looking to take advantage of free bets, then you don’t want to be subject to wagering requirements for every offer you take.
5. Check Withdrawal Times & Payment Options
Payment options should have an impact on your choice.
If you are mainly a high-stakes bettor, then you will want to double-check a site’s maximum bet or deposit restrictions.
If you like to bet small amounts, you might want to prioritise low deposit betting sites over the rest.
Regardless of the type of bettor that you are, it’s always a good idea to check out average withdrawal times.
You don’t want to be waiting for weeks to receive your withdrawals - but you can rest assured we won't recommend any online bookmakers that delay payments to their customers.
Payment Methods Available at UK Bookmakers
Debit Cards (Visa and Mastercard)
Debit cards are a popular choice for UK bettors, offering quick and easy deposits with Visa or Mastercard. Withdrawals to debit cards typically take between 1-5 business days.
E-Wallets
E-wallets provide speed and convenience, making them a favourite among bettors. Key options include:
PayPal: Known for its security and fast transactions, PayPal is widely accepted by the best sports betting sites.
Skrill: Offers low fees and rapid transfers, ideal for frequent bettors.
Neteller: Similar to Skrill, Neteller provides fast, secure payments and a prepaid card for ATM withdrawals.
Bank Transfer
Bank transfer is a secure method, suitable for larger transactions. While slower, usually taking 2-7 business days, bank transfers are widely accepted for both deposits and withdrawals.
Pay-by-Phone (Boku)
Pay-by-Phone services like Boku allow you to deposit funds by charging your mobile phone bill. This method is best for small deposits, but you’ll need another option for withdrawals.
Prepaid Cards (Paysafecard)
Paysafecard lets you make deposits without sharing personal details. Simply purchase a voucher and use it to fund your account. However, you’ll need a different method for withdrawals.
Apple Pay & Google Pay
Mobile payment options like Apple Pay and Google Pay are increasingly popular for their convenience. They offer instant deposits, but you may need another method for withdrawals.
Bonuses & Promotions From UK Betting Sites
The best UK betting sites offer a variety of promotions to enhance the betting experience and provide extra value.
Whether you’re new to betting or an experienced punter, the top online bookmakers will have promotions tailored to your preferences.
Below is a breakdown of the most common bonuses and promotions you can expect to find when betting online in the UK:
Welcome Offers: New customers can often claim sign-up offers like bet credits or bonus funds when they make their first deposit at a site or place their first bet. For example, you might place a £10 bet to earn £30 in bonus betting credit.
Deposit Match Bonuses: These promotions match a percentage of your deposit, often 100%, up to a set limit. With a 100% deposit match bonus, if you deposited £50, you'd be given £50 worth of bonus credits to bet with.
Money-Back Specials: If a specific event occurs (e.g. your horse is beaten by less than a length), you may get your initial stake back as site credit.
Enhanced Odds: Boosted odds offer better returns than usual on selected events or markets, giving you a chance to win more without increasing your stake.
Acca Insurance: If one selection in your accumulator bet fails, acca insurance refunds your stake as bonus credit, offering a safety net for multi-leg bets.
Accumulator Profit Boosts: Some betting sites offer profit boosts on accumulator bets, where the more selections you add, the bigger the percentage increase in potential winnings.
Early Payouts: With early payout offers, your bet can be settled as a win before the game ends if the team/player you backed reaches a certain lead, reducing the risk of losing your bet to a late comeback. In tennis, this might be a two-set lead, while in football, it's usually a two-goal lead that triggers an early payout.
Free Bet Clubs: Some sites offer weekly rewards for regular bettors through free bet clubs. By placing a set number of bets within a week, you can qualify for free bet credits.
Free-to-Play Games: Betting sites often run free-to-play games, where you can participate in prediction contests for a chance to win cash prizes or bonus credits. These are often score prediction games for big football matches.
Remember, for the vast majority of us, betting is entertainment rather than a source of reliable income. Here are a few tips to help you bet safely and responsibly when using online bookmakers:
Stick to a Betting Budget: Ensure that you bet within your means by sticking to a budget. Consider how much you can afford to bet with on a weekly or monthly basis and don't ever go over this limit.
Don't Chase Losses: Bet with your head and not your heart. Chasing losses is never a good idea. Never bet emotionally as you could incur greater losses.
Use Tools to Stay in Control: The betting sites we recommend have tools to help keep betting fun and under control - like limits on deposits, bets or time spent betting. If you need to take some time out or set some limits, we highly recommend making use of the tools they provide.
Why we Only Highlight Licensed Betting Sites
As we've mentioned throughout this guide, the UK Gambling Commission seal of approval is a must for reputable betting companies.
The UKGC is one of the most respected regulatory bodies in the world of online betting and there are a number of reasons why it has gained such a reputation:
Personal Data Protection: The UKGC regulates betting sites so that they keep bettors' personal data safe. Personal data can only be obtained for the prevention of crimes such as money laundering and not for any other purpose.
Responsible Gambling Code: In order to obtain a UK Gambling Commission licence, a bookmaker must make responsible gambling information available to customers and follow a strict code of practice.
Gambling Licence Enforcement: If a betting site is found to have broken UKGC regulations, their parent company could be fined large sums of money or have their gambling licence revoked, meaning they won't be permitted to operate in the UK.
Our Final Thoughts on UK Betting Sites
This guide was created to streamline your search for licensed UK betting sites that align with your preferences.
Whether you’re looking for competitive odds, a range of sports markets, or valuable betting offers, our reviews provide detailed insights to help you make an informed choice.
We update this list with new betting sites when they meet our high standards, so you’ll always have fresh options to explore.
Above all, remember that betting should enhance your enjoyment of whatever you're gambling on, not detract from it. Keep the experience fun, set limits, and always gamble responsibly.
All of the betting websites listed on this page offer free bets. Free bets are used as a way of encouraging new bettors to sign up to a site. Online bookmakers will also regularly offer free bets to their existing customers.
What betting sites accept Apple Pay?
Apple Pay has established itself as a popular payment method for bettors due to its accessibility, reliability and ease of use. The best bookies have made Apple Pay one of the easiest payment methods to set up. Here are five betting websites that accept Apple Pay: 1. bet365 2. talkSPORT BET 3. Betano 4. BetVictor 5. Bwin.
How do I sign up for a new betting site?
Betting websites will require some personal information from you in order to create an account. Upon sign-up, this will typically include your full name, email address, date of birth and your home address. If you're looking to deposit straight away, you'll need to enter your banking details. ID verification will also be necessary.
Which bet sites accept PayPal?
PayPal is one of the most popular payment methods at UK bookmakers. This is largely due to its security, convenience and reliability for online payments. Here are our top five PayPal Betting Sites: 1. Betfred 2. bet365 3. BoyleSports 4. William Hill 5. BetMGM.
What are the best betting sites with cash out?
Cash out is a popular feature at betting websites, with bookies offering a sum to settle your bet early before it has settled. In 2024, most online bookmakers offer cash out, but here are five of the best with cash out: 1. bet365 2. Spreadex 3. Unibet 4. Betway 5. Bzeebet.
Which online bookmakers have mobile apps?
Many UK betting sites have downloadable betting apps for both Android and iOS devices, with some even offering unique features and offers specifically for app users. Here are our top five betting apps in 2024: 1. bet365 2. BetGoodwin 3. Tote 4. BoyleSports 5. Spreadex.
Are new betting sites trustworthy?
New betting sites with a licence from the UK Gambling Commission are safe and secure to use. This Government body regulates new bookmakers and ensures that they meet strict standards when it comes to security, transparency and responsible gambling support.