Former NBA Player Joakim Noah New Ambassador for BetRivers and PlaySugarHouse

Rush Street Interactive announced Wednesday that it has signed former Chicago Bulls player Joakim Noah to an “exclusive brand and content” deal.

How Rush Street Partnership with Joakim Noah Works

The Chicago-based company owns both BetRivers and PlaySugarHouse — two outlets where Noah’s services will be used.

As part of the deal, Noah, who played for the Chicago Bulls for nine seasons, will provide content such as weekly videos covering basketball reactions, charitable efforts, and commentary on his life.

Noah will also be “highly visible” throughout media outlets and also on-site at BetRivers’ locations. There, Noah will grant interviews, create “on the scene” videos for fans, and be part of marketing campaigns that feature television, radio, and billboard ads.

"We are thrilled to have a former Chicago Bull join our BetRivers family," said Richard Schwartz, CEO of RSI, which operates BetRivers.com and PlaySugarHouse.com. "Joakim Noah will bring his love, passion, and knowledge of basketball to help create a more engaging betting experience for our players."

While Noah has a storied history as an athlete, playing for the Bulls and playing college basketball at the University of Florida, his parents have had successful careers as well. Noah’s father, Yannick, is a former No. 3 tennis champion and his mother, Cécilia Rodhe, is a former Miss Sweden sculptor.

Ambassador Deal Helps Noah’s Foundation

Alongside his mother, Noah started the Noah’s Arc Foundation in 2010. This foundation aims to use sports and art to provide kids opportunities to create positive change both within themselves and in their communities.

"Joining with BetRivers to create content for Chicago and beyond is a great way to connect with fans and to spread the word about Noah's Arc Foundation and the positive impact we can have on the city's youth," Noah said in a news release. "I look forward to joining the team to enhance the betting experience while sharing my passion for basketball."

BetRivers is currently available in Pennsylvania, New York, West Virginia, Michigan, Virginia, Indiana, Illinois, Iowa, Colorado, Arizona, Louisiana.

PlaySugarHouse can be found in Connecticut, Pennsylvania, and New Jersey.