Hard Rock Digital, Genius Sports Agree to Sports Data Deal

Genius Sports is expanding its presence through Hard Rock Digital, the company announced on Monday. Hard Rock Digital will now be powered with official sports data and digital fan engagement services from Genius Sports.

“Hard Rock Digital is proud to partner with best-in-class partners like Genius Sports in order to curate the best place to play,” said Marlon Goldstein, Executive Managing Director and CEO of Hard Rock Digital, in a media release. “Our aspiration is to build the best brand in digital gaming and betting, and look forward to partnering with Genius Sports on our launch and beyond.”

Hard Rock Digital will have access to Genius Sports’ leading suite of solutions for online sportsbooks, including official sports data from tens of thousands of events per year, in addition to exclusive NFL sports data-powered products such as the league’s real-time stats and proprietary Next Gen Stats and official sports betting data feed.

Genius Sports will also be providing official data from other leagues across the world, including the NBA, MLB, English Premier League, Liga MX, Argentine and Colombian soccer.

“This partnership with Hard Rock Digital will provide millions of customers with immersive and highly engaging live betting experiences, powered by the highest quality official data,” said Mark Locke, CEO at Genius Sports, in a media release. “Across each step of acquisition, engagement and retention, we provide our partners with a unique value proposition that is transforming fan experiences and the entire sports, betting and media landscape.”

Latest Moves for Genius Sports

Genius Sports has announced multiple partnerships over the past year. The company partnered with Golden Nugget and Caesars Entertainment in September.

In August, Genius Sports reached a deal with DraftKings Sportsbook to become the official data and live video feed provider from over 170,000 events per year. DraftKings’ deal with Genius Sports allowed the sports betting platform to introduce same-game parlays for the NFL, NBA, NHL, MLB and other major soccer competitions. Same-game parlays were made possible for DraftKings through Genius Sports and Sportscast’s fully automated single-game parlay solution.

“Our customers are at the forefront of all we do and we are always working to better their experience and our products,” Ezra Kucharz, chief business officer of DraftKings, said in the release. “The mutually beneficial terms of this agreement allow us to leverage Genius’ technology for years to come. We are excited to expand on the capabilities of our products and provide new and exciting features for our customers like single-game parlays, while having confidence in the integrity of the data we utilize to fuel our offerings.”

Genius Sports also replaced Sportradar in April as the new, exclusive provider of NFL stats and sports betting data. dMY Technology Group merged with Genius Sports in April following a deal worth $1.5 billion.