MGM Resorts Has Partnered with MLB Players

With this partnership, MGM will have access to use MLB Players’ “branding and group marketing rights,” as well as “hospitality benefits” to MLB Players with MGM Resorts’ properties. It will be a “host location” for MLB player-related events.

MLB Players is the “business arm” of the Major League Baseball Players Association, the collective bargaining representative for all professional baseball players of the 30 MLB teams. 

"This new partnership strengthens our commitment to the sport of baseball in the U.S. and around the globe," Lance Evans, Senior Vice President of Sports & Sponsorships, MGM Resorts, said in a news release. "We welcome the opportunity to host MLB Players at our world-class resorts and create unique player experiences for our valued MGM Rewards members."

How the Partnership Works

"As a leader in the gaming and hospitality industry, MGM Resorts is an ideal business partner for us. This collaboration reinforces the importance of leveraging Players to facilitate marketing initiatives," Xavier D. James, Chief Operating Officer of the Major League Baseball Players Association said in the release.  "We look forward to growing this valuable and strategic relationship in the years ahead."

With access to the group rights, MGM Resorts can use it in print and digital promotions, advertisements, and sweepstakes in the United States, China, and Japan. MGM Resorts will also become a “participating partner” of the MLB Players’ Players House for each season’s All-Star Game. 

MGM Resorts is now an “Official Offseason Destination” of MLB Players through programs that offer benefits to stay at MGM Resorts properties. 

For MLB Players, there will be opportunities for individual ambassador agreements, promoting MGM Resorts through “appearances, social media posts, autographed memorabilia, and advertisements.”

"This agreement puts Major League Baseball Players in partnership with a company that is synonymous with best-in-class hotels and entertainment," said Evan Kaplan, Managing Director of MLB Players, Inc., the business arm of the Major League Baseball Players Association. "MGM Resorts' global presence will also help strengthen the allegiance between baseball's international fan base and our Players."