PENN Entertainment Launches Enhanced Loyalty Program With $1.5 Million In Cash And Prizes

PENN Entertainment is offering $1.5 million in PENN Cash and prizes in launching its PENN Play customer loyalty program, the company announced Monday.

For a chance to win, download the PENN Play app and visit pennentertainment.com for details.

PENN Play Aligns Brands Under One Unbrella

PENN Play replaces the entertainment company’s mychoice loyalty program, expanding the ways its 26 million members can “earn and redeem rewards across the company’s portfolio of entertainment brands,” the company said in a release.

Jay Snowden, chief executive officer and president of the Wyomissing, Pennsylvania-based company, said PENN Entertainment has “transformed over the last few years as we’ve expanded our retail, online gaming and entertainment experiences.”

“With the rebranding of our loyalty program to PENN Play, we are taking steps to better align all of our brands under the PENN umbrella and create a more seamless omni-channel experience for our customers, which we believe will have a meaningful impact on both our retail and online gaming performance,” he said.

The company noted that PENN Play makes it easier “for members to earn, track, and redeem PENN Cash across a variety of gaming and entertainment experiences." 

PENN Cash can be “earned and redeemed through gaming, dining, shopping or staying at PENN destinations across the country, including Hollywood Casino, L’Auberge and M Resort, or by playing online with Barstool Sportsbook & Casino, HollywoodCasino.com and PENNPlaycasino.com, the company said.

This summer, customers will be able to redeem rewards with Barstool Sportsbook & Casino.

The company announced the following aspects to its PENN Play customer loyalty program:

• Meaningful rewards are more accessible to everyone. Customers can begin earning just by signing up, including at the new Play tier level. Additional benefits and rewards are unlocked at each of five tier levels — Play, Advantage, Preferred, Elite and Owners Club.
• Access to a new marketplace featuring popular retailers where members can redeem gifts and earn tier points and PENN Cash on everyday items.
• Access to new, exciting perks and entertainment experiences with PENN partner brands, including Live Nation and Choice Hotels.
• A new rewards website and mobile app, which allow members to participate in exclusive promotions and track progress towards earning exciting rewards that can be redeemed anywhere they play.
• PENN Play is supported by the company’s industry leading cardless, cashless and contactless 3 C’s technology to better meet the preferences of customers.
• PENN Entertainment Mastercard credit card sign-up incentives.

PENN Heroes Honors Military, First Responders 

PENN Entertainment's loyalty rebrand includes enhancements to the company’s rewards program honoring active-duty military, veterans and first responders. 

PENN Heroes, formerly myheroes, includes “a PENN Play tier upgrade and discounts across hotels, dining and shopping at PENN locations,” the company announced.  

Since the program launched in May 2021, more than 182,000 members have enrolled in PENN Heroes.