Rob Gronkowski to Attempt Field Goal During Super Bowl for FanDuel Customers

How the FanDuel 'Kick of Destiny' Campaign Works

The campaign will consist of Gronkowski attempting to kick a field goal live during a Super Bowl LVII television commercial. This campaign benefits FanDuel users in that if you bet $5 or more on the Super Bowl, FanDuel will award you a share of $10 million in bonus bets should Gronkowski make his field goal attempt. 

The campaign will also show Gronkowski’s “journey” to prepare for this moment, including training with a “legendary NFL kicker.”

“Whether it’s kick-off, a touchdown, or an important play that will decide a season, FanDuel knows moments matter. Our first-ever Super Bowl commercial will be more than just a television spot – it will create a moment that will bring fans together, and give them something to collectively cheer for,” FanDuel Executive Vice President of Marketing, Andrew Sneyd said in a news release. “It’s an unprecedented field goal attempt on live TV … so anything can happen.”

FanDuel to Run Ads Promoting the Campaign

To help spread the word, FanDuel will run a “series of digital and promotional activities on the ground” in Phoenix. 

These include the following:

• Fans will be able to take photos with the “The Foot of Destiny,” a replica of Gronkowski’s foot that will be signed by him and auctioned off after the Super Bowl.
   
• Fans 21+ can take their shot at the “Kick of Destiny” on-site at the Super Bowl Experience with the chance to win $25 at the FanDuel SportsBook at the Footprint Center.

“I spent my career catching the ball, but I always knew I could kick it and now I’ll do it live in front of football fans everywhere during the Super Bowl,” Gronkowski said in the release. “With $10 million in FanDuel bonus bets on the line, I’m training every day to give fans something to root for and to watch the “Kick of Destiny” live on national television.”   

Gronkowski joined FanDuel as an exclusive brand partner in December. In addition to this campaign, Gronkowski is featured on FanDuel TV, making appearances on Up & Adams with Kay Adams. Gronkowski will also make recommendations on bets, picks, and appearances at newly opened retail locations and bring awareness to responsible gaming. 

To learn more about the “Kick of Destiny” campaign, FanDuel urges you to follow them on Twitter, Instagram, and TikTok or subscribe to their YouTube channel @FanDuel and @FDSportsbook. You can also monitor the hashtag “#KickofDestiny.”