Sportradar, NHL Agree to 10-Year Data & Streaming Partnership

With Game 1 of the Stanley Cup Finals in the books Monday, the NHL announced Tuesday that it has finalized a decade-long partnership with Swiss data company Sportradar.

Sportradar and the league announced Tuesday a 10-year global partnership that makes the company the official NHL partner for betting data rights, betting streaming rights, media data rights and integrity.

“Sportradar has the unique expertise to help us deliver stats, insights and video content to our fans, who are extremely tech-savvy and constantly crave new and compelling ways to engage with our sport,” NHL Commissioner Gary Bettman said in a news release. “The capabilities, versatility and global scale of Sportradar’s platforms and products will assist us in providing fans, media and sports betting companies around the world with a greater depth of data and more immersive experience with the game.

”We’re thrilled to continue and deepen our important partnership with Sportradar and look forward to delivering a best-in-class fan experience through our collaborations over the next decade.”

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Sportradar, the league’s official global data distributor since 2015, and the NHL will work together to expand the reach of the league by providing fans with more access and insights into the game, while distributing official data and statistics to media, technology and sports betting companies, the release said. That will include real-time data from the NHL’s new Puck and Player Tracking technology.

Nikita Kucherov scored two goals and had an assist to lead the Tampa Bay Lightning to a 5-1 victory over the Montreal Canadiens Monday in Game 1 at Amalie Arena in Tampa. The Stanley Cup Finals continue Wednesday in Tampa.

Live Streams of NHL Games

The deal also gives Sportradar rights to provide sports betting operators with live streams of NHL games through digital betting platforms in legal markets.

“The NHL has been a terrific partner for Sportradar for nearly seven years and we look forward to collaborating with them in an expanded manner to continue increasing the global reach of the league, while delivering ground-breaking products and services to our customers,” Carsten Koerl, global CEO of Sportradar, said in the release. “This agreement truly highlights the global, multi-vertical, wide-ranging capabilities of Sportradar’s technology solutions and reflects how we use data to create engaging, personalized experiences for our partners and customers.”

Sportradar Partnering With NFL Teams

Although Sportradar lost its contract with the NFL in the spring as the league’s sole data provider it has partnered with individual NFL teams to help with their marketing efforts.

On May 20, Sportradar announced deals with the New York Jets and the Baltimore Ravens to support the teams’ efforts “in maximizing sponsor performance and unlocking new opportunities for their partners in the rapidly growing legal sports betting category.”

On June 24, Sportradar announced the launch of emBET, a first-of-its-kind product integrating real-time live sports betting content into Over-The-Top (OTT) live streaming. It features live data and odds, insights and advertising into one product.