Playtech Inks British and Swedish Partnership With 10Bet

Prominent gambling software developer Playtech has significantly expanded its presence within the burgeoning British and Swedish iGaming markets via a new strategic alliance with the fast-growing online sports betting brand at 10Bet.

The fresh deal is to see the London-listed pioneer serve as the sole software provider for 10Bet in the United Kingdom and enter the iGaming market of Sweden via the inaugural provision of a suite of licensed product, platform and information management innovations.

Impressive Implications

Playtech declared that this latest arrangement ‘signifies a key achievement’ for both itself and 10Bet while simultaneously underscoring its own ‘growing reputation as a chosen partner for elite online sportsbook operators’.

Shimon Akad serves as the Chief Operating Officer for Playtech and he stated that the new accord with 10Bet moreover ‘highlights the ongoing demand for sports betting’, which he described as ‘a priority’ for his company’s portfolio and ‘a critical step’ in its efforts to expand globally.

“We are delighted to be entering into a partnership with 10Bet and increasing our presence across the United Kingdom and Sweden,” Akad said. 

“This partnership is a huge moment for our sportsbook offering and we are very excited to see what both of these key markets, Sweden and the United Kingdom, bring to Playtech and 10Bet.”

Recent Recognition

Established in 1999, Playtech distributes a vast range of iGaming software, management services and games to partner operators in over 30 global jurisdictions and was recently granted a business-to-business (B2B) supplier license by Sweden’s Spelinspektionen gambling regulator ahead of a statutory July 1 deadline.

Akad labelled 10Bet ‘a leading betting platform’ that has continuously maintained ‘top-notch quality’ while being ‘renowned for its continuous innovation and engaging features’. 

He went on to pronounce that the new arrangement with the brand run by Ocean Star Limited ‘is only the beginning of our relationship’ as the prospects for future collaborations ‘are endless’.

Operator Optimism

For his part, Yuval Klein from 10Bet – who also boast one of the best casino apps – proclaimed that the partnership with Playtech ‘is truly remarkable’.

It will, he says, allow aficionados to enjoy ‘top-tier experiences and advanced player protection tools’ destined to ‘spark’ his brand’s presence in the British sports betting scene.

“It's a win-win situation, fostering growth for both 10Bet and Playtech while providing our fans with an exceptional sports betting experience,” Klein said. 

“We’re wholeheartedly dedicated to this collaboration and eagerly anticipate what the future has in store.”