Football Betting Guide | How to Bet on Football
Football is one of the most popular sports to bet on in the U.S. A study in 2023 found that 81% of sports bettors have placed wagers on the NFL. If you want to get in on the action and start betting on football—the NFL, the CFL, or college football—this page is for you.
In this detailed football betting guide, we’ll cover the fundamentals of football betting, highlight the most popular leagues to wager on, and guide you through placing bets on this popular American sport. We’ll also provide top football betting tips to help you take your wagering to the next level.
Understanding Football Betting Odds
Understanding how to read odds may seem complicated at first, but it is actually super simple. Let’s start by going over the format. U.S. sportsbooks will use the American odds system by default. This format uses positive and negative numbers to represent the value of a bet.
Here's an example:
If you look at moneyline odds, you will usually see one team with positive odds (the underdog) and one with negative odds (the favorite). Positive and negative numbers in American odds relate to $100 bets. For negative numbers, the odds refer to how much you have to wager to win $100. Positive numbers tell you how much money you will win from a $100 bet.
In American odds, the lower the number, the smaller the return. So, the team with lower odds is the favorite to win. In the case of totals (over/under) bets, the side with the lower odds is the most likely outcome.
Football Betting Terminology
Before learning how to bet on football, let’s go over some common terms that you will see:
- Vig: This is short for vigorish, essentially the house edge. Vig is incorporated into every bet. Think of it as a small fee the sportsbook charges for using its services. It’s also often called “juice.”
- Cover: When you bet against the spread, you are betting on the margin of victory. If a team wins by more than the spread, they have “covered” it.
- Push: A push is essentially a tie that invalidates your bet. It doesn’t mean you lose, though. If your bet results in a push, you get your money back.
- Even Money: A bet that pays out exactly as much as you wager is called an even money bet. In American odds, even money bets are listed at +100.
Types of Football Bets
The American football betting market is one of the most diverse. NFL games, for example, regularly have hundreds of unique bets available.
Here are some of the most common types of football bets you’ll find:
Moneyline Bets
Moneyline bets are wagers on who you think will win the game. For example, if you put a moneyline bet on the Patriots, they have to win for you to win your bet. Moneyline bets are the most straightforward types of NFL bets. This is one of the reasons why they are also one of the most popular NFL bets.
Point Spread Bets
When you place a points spread bet, you are essentially betting on the margin of victory.
Say that the Seahawks are playing the 49ers, and they are 6.5-point favorites. The Seahawks would have to win by 7 points or more to win “against the spread.” If the Seahawks lose or win by 6 points or fewer, they have not covered the spread, and you will lose your bet.
Over/Under (Totals) Bets
Totals bets refer to wagers on the combined number of points scored by both teams in a single game. They are also called over/under bets because sportsbooks set a line, which is the predicted total number of points to be scored in the game. You then wager on whether the combined score will exceed that number.
Prop Bets
Prop bets are wagers on some aspect of a game unrelated to the result. Usually, these wagers include NFL player props and NFL team props.
For example, a bet on how many touchdowns Patrick Mahomes will throw in an NFL game is a player prop. So are anytime touchdown scorers.
A team prop would be the number of points a team scores in a quarter.
Parlays & Teaser Bets
Parlays are multiple wagers combined into one bet. Most sportsbooks don’t have any limits on the number of “legs” (individual bets) you include in one parlay.
We wouldn’t recommend going above five legs, though. If a single leg loses, you lose the entire bet.
Futures Bets
Futures bets are wagers on anything larger than one game. The most popular NFL futures bets are wagers on the latest Super Bowl odds.
You can also wager on the number of wins a team will have in a season, who will win a specific division, NFL award winners, and more.
Live Football Betting
If you can’t tell by the name, live betting (also called in-play betting) is when you bet on a game in progress. This differs from traditional pre-game sports betting, but the principles and bets available are still the same.
What is different, though, is the excitement level. Live betting sites provide some the most fun and engaging ways to bet on football. This is because the odds change depending on what’s happening in the game.
However, because it’s so exciting, live betting is also riskier since you are more likely to have your emotions involved. The best way to bet on football live is to keep a level head and watch the odds carefully. You must also be decisive and place your bet before the odds change again.
The traditional three main betting markets–moneyline, points spread, and totals bets–are also the most common live bets. However, player and team props are also available for live betting.
Strategies for Successful Football Betting
There is no one answer when learning how to bet on football and win. However, there are many football betting tips and strategies that you can use to increase your chances of winning. Here are some of our best football betting tips we suggest you know before you start betting on football.
Do Your Research
If you take one thing from this guide on how to bet on football games, it should be this: Do your research!
Understanding the factors determining whether a team plays well could make you a lot of money. Factors you should consider when researching include injuries, home-field advantage, the weather, team form, and previous matchups between the two teams.
Understanding the Impact of Key Players
There are 53 players on every NFL roster. Only 11 can be on the field at one time. You don’t need to know all their names, but you should learn every team’s key players. In other words, the players who can decide a game.
For almost every team, one of these players will be their starting quarterback. QBs touch the ball on almost every play. Every team’s offense runs through their quarterback in one way or another. Knowing a quarterback’s tendencies, health status, and a little about their team’s offense can help you make informed bets.
Beyond the quarterback, the key players will depend on the team. You should always read a little about the football team you want to bet on to determine who their key players are. From there, you can assess whether the player is healthy or whether they have what it takes to make a difference in the next game.
Bet With Your Head, Not Your Heart
The easiest way to lose money betting on football is by letting your emotions dictate how you bet. Betting with your heart, especially on your favorite team, can seem attractive, but it almost always ends badly. It will in the long run if it doesn’t the first time.
Always do your research and make informed bets.
Manage Your Bankroll
Your bankroll refers to the amount of money you have available to wager. Having a system to manage your bankroll can help you make your money last longer. It also helps with the abovementioned issue about betting with your head, not your heart. If you have a system in place, you are less likely to alter your betting patterns due to your emotions.
Compare the Odds
Sportsbooks offer different odds for the same bet. Comparing the odds at multiple sportsbooks allows you to find the betting site with the best odds, which means a bigger return for you. It might not seem like a big difference, but consistently looking for the best NFL odds can pay off in the long run.
Common Mistakes to Avoid in Football Betting
Now that you know some of the best football betting strategies, here are some things to avoid when betting on football for the first time:
Overvaluing Favorites
A lot of new bettors start betting by only backing favorites. In theory, this makes sense. After all, the favorites are going to win more often than not. Otherwise, they wouldn’t be favorites. The problem with this strategy, though, is that it’s often not worth it.
For example, if you put $100 on a team that is -500 favorites, you’re putting up $100 for the chance to win just $20. The risk is simply not worth the reward.
Betting Without a Strategy
Whether having a complicated bankroll management system or a basic betting strategy, you must have some guiding principles to stick by when you bet. Doing this can help you get the most bang for your buck. It can also stop you from betting with your emotions instead of your head.
Chasing Losses
The worst thing you can do when you’re on a losing streak is to put a lot of money on an underdog or a big parlay. These bets have long odds for a reason. That’s because they are not likely to hit. If you’re on a losing streak, the best thing you can do is stop betting, assess your football betting strategies, and try again once you’re ready.
Ignoring Value Betting
It’s no secret that sports betting is designed for the sportsbook to win in the end. With the vig incorporated into every bet, the house always wins. It doesn’t have to be like that, though. Value betting refers to finding bets that are undervalued by the sportsbook.
Ignoring these bets and not seeking them out are some of the biggest mistakes new bettors make. Part of the reason for that is because it requires some effort and a little bit of knowledge about the sport itself. Trust us, though – the effort is worth it.
Football Events to Bet on
NFL Football
The NFL is the most popular sport in the US. There are 32 teams divided across two conferences and eight divisions.
All NFL teams play 17 games across 18 weeks of the regular season, running from September to January. The teams play other teams in their divisions twice, with games against teams from different divisions and the conference sprinkled in. All this culminates in a 14-team playoff of the best teams in the league, with one team eventually winning the Super Bowl.
Every regular season and playoff game has 100+ bets available from NFL betting sites. Traditional moneyline markets are still the most popular bets, but some offer unique props and same-game parlays.
We also have to mention futures bets. Wagers on who will win the Super Bowl, win their division, and who will win league awards are some of the most popular NFL bets placed every year.
College Football
Unlike with the NFL, explaining how to bet on college football is a little more complicated. There are 134 NCAA Division I college football teams split across 10 regional divisions, with dozens of independent teams sprinkled in too. All 134 colleges are eligible for the College Football Playoff (CFP).
Who makes the CFP isn’t entirely up to merit, though, like in the NFL. Instead, a 13-member CFP selection committee picks the top 12 teams from the season and nominates them to play in the CFP. Teams ranked 1-4 get a bye, while 5-8 play in a single-elimination knockout round held in NCAAF bowl games.
The top four teams are then added back to the pot and will compete against the winners from the first round. At the end of the CFP, one team wins the national championship.
Like with the NFL, futures bets on who will make the CFP and who will win the national championship are some of the most popular college football bets each season. Single-game bets are also obviously very popular at college football betting sites.
There are fewer single-game betting options for college football as many states have laws against offering player props on college sports. You can read about the rules in your state by using our legal betting states tracker.
International Football
Football is definitely an American sport, but we aren’t the only ones who throw around the pigskin. The biggest non-U.S.-based league is the Canadian Football League (CFL).
Unlike the NFL, and because of the harsh Canadian winters, the CFL is a summer league. It starts in June and ends in November. Instead of the Super Bowl, Canadian teams battle it out in the playoffs to win the Grey Cup. The schedule and trophy are not the only major differences between American football and the CFL.
CFL fields are longer and wider, with bigger end zones; there are three downs instead of four, a bigger ball, and more players are allowed to be in motion before the ball is snapped. All these differences make the CFL a much more offensive-minded league than the NFL. If you want action, you will be hard-pressed to find a more exciting football league than the CFL.
CFL betting markets are pretty much the same as NFL betting markets. However, because it’s less popular, you’ll often find fewer bets available per game at CFL betting sites.
Responsible Gambling when Betting on Football
Whether you are betting on football or some other sport, responsible gambling should always be on your mind. Before you bet, set a budget and consider adopting a bankroll management strategy to limit your spending. Once you have a plan, stick to it. Make informed bets, don’t go over your budget, and never wager more than you can afford to lose.
If you feel yourself struggling or are just on a big losing streak, consider taking a break for a while. Having time away from football betting can help you reassess your strategies and determine if you have a problem.
A good place to start with responsible gambling is using tools made available by sportsbooks. All the best betting sites allow you to set wagering and deposit limits on your account. You can also set time limits or opt-in timeout periods.
Sportsbooks will also have links to outside resources to help people with gambling problems. You can find them linked under "References" at the bottom of this article.
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