BetRivers Casino Michigan Improves Its Loyalty Program

As the fourth-best online casino in the Wolverine State, BetRivers is continuing to reward its members by implementing a new loyalty program. The iRush Rewards Loyalty Program offers many perks for active players on the platform. The motivation behind revamping the existing loyalty program stems from the desire of this Michigan online casino to respond to players' feedback and provide new features that will boost the existing loyalty program. 

With the upgrade, players can more easily secure reward points and redeem them for various benefits such as bonuses, luxury gifts, complimentary cruises, and vacation trips. In the official press release announcing the launch of the new VIP program, Richard Schwartz, the CEO of Rush Street Interactive, a parent company of BetRivers, said they are constantly working on finding new ways to enhance the experience for their loyal players.

Attempt to Improve Player Retention 

The operator introduced a new loyalty-tiered program consisting of Gold, Platinum, and Black levels. In addition to the loyalty points and Bonus Store points, members can earn tier points and retain tier-level benefits for the remaining six-month earnings period and for an extra six months. The points can be earned by betting on slots, video poker, or the diverse range of table games available in the lobby. 

BetRivers sees itself as a player-first operator and is actually working to implement various improvements to boost player retention. According to Schwartz, the operator has experienced fast growth over the previous few years and plans to stay on the course by investing in benefits for new players and adding value through innovative methods to enhance the player experience.

Intuitive Loyalty Program

Registered members of BetRivers Casino will be able to overview the loyalty system from their casino app and follow the number of points collected, their current status, and available benefits. BetRivers will continue distributing Michigan online casino promotions in parallel with the deals distributed via the loyalty program. 

BetRivers has had great success in Michigan, and one of its strengths is its customer acquisition strategy. The operator is retaining its competitive position in the market through investments in technology and advertisement. Its latest improvements appeal to players with the promise of getting more while spending less, which is functioning efficiently. BetRivers is a growing gaming platform that will use its loyalty program to improve its relationship with players in the Wolverine State.