BetRivers Parent Company Rush Street Interactive Partners With Game Developer PlayTech

Rush Street Interactive, an NJ online casino operator, has partnered with Playtech, a game manufacturer, to add even more titles to its BetRivers Casino brand in the state. 

Right now, BetRivers already offers thousands of games, but this partnership will provide even more, including slots, table games, and live dealer games from the Playtech studio. 

Playtech is a company that offers many types of games, mentioned, and some notable titles include Epic Ape, Buffalo Blitz, Oink Oink Oink, Blue Wizard, Lil’ Demon Gold Hit, and more. 

Speaking of Buffalo Blitz, that’s one of Playtech’s live slot games. There are also plenty of table and live dealer games, with Jumanji among the most notable. 

“The launch of Playtech’s game content partnership with RSI is a great moment as we build our presence across North America with new content,” Shimon Akad, COO at Playtech, said in a press release. “Our ability to collaborate and distribute content to RSI, an industry-leading operator, is essential to Playtech’s success. Our partnership with RSI, one of the most respected casino operators across the Americas, is going from strength to strength, and we’re delighted to be working alongside their team to bring our market-leading content to BetRivers players in North America.”

With this partnership, BetRivers aims to climb the leaderboard of online casino revenue in the Garden State. The state has approximately 30 online casino operators, and BetRivers is just in the top 10, with $47.3 million in revenue through August 2024. That ranks seventh in the state. 

Richard Schwartz, CEO of Rush Street Interactive, hopes these new games will attract new players and provide new content to the existing player base. 

“We are very pleased to be announcing this exciting game supplier relationship with Playtech. At RSI, we are proud to deliver innovative, industry-leading online entertainment experiences to our players. The addition of this casino content from Playtech will further our efforts to become a leading online operator across the Americas.”

We’ll examine September and October revenue and beyond to see how these new games improve BetRivers’ revenue.