Hard Rock Games, a New Online Social Casino, Coming to New Jersey

Hard Rock Digital announced last month that it was creating Hard Rock Games, a new free-to-play online social casino. 

This comes after Hard Rock, one of the NJ online casino operators, acquired WGames, which they call a “leading social mobile gaming company,” per a press release.

Hard Rock says it’ll “benefit from enhanced in-house technology, as well as operational and development capabilities to accelerate its social gaming growth.”

"With the addition of WGames' world class games, technology and operations, we have set the stage to accelerate growth for our social gaming business," said Rafi Ashkenazi, Executive Managing Director of Hard Rock Digital. "Hard Rock Games' enhanced capabilities will allow us to better engage our worldwide player communities with exceptional digital experiences and entertain our players like no one else can."

"It's truly an honor to be part of the incredible Hard Rock organization, a global entertainment and hospitality leader, and we look forward to developing immersive gaming experiences for our millions of customers worldwide," said Daniel Kajouie, who founded WGames and will serve as Managing Director of Hard Rock Games.

WGames’ portfolio, which includes titles like Jackpot Planet and Neverland Casino, will become part of the Hard Rock games portfolio. 

Hard Rock says their games are “fully integrated into the Unity by Hard Rock loyalty program, providing players an introduction to the world of Hard Rock and its global network of cafes, hotels, resorts, casinos, and more.