Betting Sites UK | Best & New Online Bookmakers March 2025

Best Sites & Offers For Day 2 of Cheltenham

The Cheltenham Festival is underway, bringing a week of world-class jumps racing to UK punters.

The Queen Mother Champion Chase headlines Day 2 of the Festival, with eight runners set to battle it out.

All eyes will be on Jonbon, who is looking for his first Cheltenham Festival victory after runner-up finishes in the 2022 Supreme Novices’ Hurdle and 2023 Arkle. 

With nine Grade 1 wins under his belt, the Nicky Henderson-trained star is the one to beat.

To help you get the most from Day 2, we've picked out some of the best Cheltenham betting offers from our favourite festival bookies.

Here’s a look at our favourite Day 2 deals:

Virgin Bet: Up to £10 Back on The Coral Cup

New and existing Virgin Bet customers can claim money back in free bets up to a value of £10 in selected races on each day of the Festival. 

You qualify for the free bets on Day One if your horse loses in the Coral Cup at 2.40pm.

LiveScore Bet: £10 Free Bet When You Place a Racing Multi

For each day at the Cheltenham Festival, place an accumulator with at least 3 selections and you'll be rewarded with a free bet of £10. 

BetGoodwin: £100 Cheltenham Money-Back Specials

BetGoodwin offers the best money-back specials of any Cheltenham bookie we've tested. You can claim up to £100 in Cheltenham free bets if your horse is:

• Beaten by a nose.
• Beaten by under half a length in a chase.
• Comes second to a 50/1+ winner.
• Falls at the last when in front.

10bet: £10 Back if Your Horse Comes 2nd in The Turners Novices Hurdle

10bet are offering £10 back in Cheltenham free bets if your horse comes second in the Turners Novices Hurdle. 

This offer is available to both new and existing 10bet customers.

Best Overall

Our Top Pick: Betfred

Betfred stands out as our top choice. This site excels across the board with standout odds and valuable promotions.

Why we Picked Betfred

Betfred has an extensive range of markets, competitive odds and a wealth of betting offers.

The online bookmaker has over 1.5 million users, so it's clear you're dealing with a trusted company.

The Betfred welcome offer is the most generous on our list, awarding five times your first bet in free credits. Sign up with the code 'BETFRED50', place a £10 bet and get three £10 free bets for any market, along with two £10 accumulator bets.

Our odds comparison tests show that Betfred has some of the best prices for football, horse racing, cricket and golf.

All major horse and greyhound races are live streamed, while the range of offers for existing customers also impressed us.

There are odds boosts, free prediction games with cash prizes, money-back offers, extra place deals and bonuses on winnings.

While all licensed bookmakers offer tools, Betfred goes further, providing a dedicated ‘Safer Gambling’ section packed with extensive resources designed to promote positive play.

Who It's For

No matter what type of bettor you are, this bookmaker should have something for you.

It's a particularly good site for betting on mainstream sports like football, horse racing and cricket, as well as rugby, golf, snooker, tennis and darts.

If you like politics betting, or you want to bet on TV/entertainment, Betfred has an unrivalled amount of specials markets.

Best New Betting Site: Bet442

Bet442 tops the list of the best new betting sites in 2025 - based on user feedback and our latest round of testing.

Why we Picked Bet442

Bet442 offers impressive promotions and features that rival those of well-established betting sites.

During our testing, we enjoyed live streaming of major horse and greyhound races from the UK and Ireland, with no buffering issues.

After signing up and claiming the welcome offer, we were taken to the homepage, where the abundance of odds boosts immediately stood out. 

These boosts, primarily for football markets, are conveniently displayed in the top left corner of the home screen.

The standout feature of Bet442, however, is its bet builder. This same-game accumulator lets users combine up to 30 markets in a single bet - more than most competitors allow. 

It’s available across 10 different sports, including cricket, which is a rarity among bookmakers offering bet builders.

Who It's For

Bet442 is something of an all-rounder, but if you like to bet on football, horse racing or cricket, the odds and betting options here are first-rate.

Bet442 also supports a wide range of payment methods, including alternative options like AstroPay and ecoPayz. If you want to use one of these alternative banking options, this site is a great choice.

Other options to consider

While the best price boosts at Bet442 are reserved for football, we were able to claim enhanced odds on boxing, darts and UFC with PricedUp.

For virtual betting enthusiasts, Gentleman Jim is another good option for you to try, offering over 20 different virtual markets at any time. Golf, football, basketball, horse racing and darts are among the virtual betting options.

Best Bookmaker For Offers: BoyleSports

For most punters, promotions are a key factor when choosing a bookmaker. We consistently find this to be the case when we poll our users and consult with our experienced sports bettors at Gambling.com. 

We always take user feedback into account and combine it with our own research.

BoyleSports comes out on top as the best site for promotions and free bets in 2025.

Why we Picked BoyleSports

BoyleSports tops our list in this category for its early payout deals across multiple sports. During our testing of this site, we took advantage of early payouts for 11 sports in total. 

For example, football bets are paid out when your team leads by two goals and golf bets are settled if your player leads after the third round of a tournament.

The BoyleSports welcome offer is also a strong deal. After signing up, we claimed £30 in free bets and a £10 casino bonus.

All this took was a £10 deposit and a £10 bet at odds of even money. We found the process to be quick and our analysis of the T&Cs revealed no nasty surprises.

Additional offers like money-back specials, extra each-way places, best odds guaranteed and price boosts are also available.

Who It's For

BoyleSports is an ideal choice for multi-sport bettors, as the offers are never restricted to just one or two sports.

If you're into football accumulators, the early payout deal applies to accas as well as singles. 

Some competitors, like Paddy Power, generally only apply early payouts to single bets, greatly reducing the value of this offer in our view.

For American sports enthusiasts, BoyleSports has early payout offers on basketball and NFL games.

More Betting Sites For Offers

Betfred's bet £10 get £50 deal is the best welcome offer available.

While this is higher in value than the BoyleSports bonus, you don't get as many early payouts with Betfred.

For money-back offers, Kwiff is another site you might consider using as they refund bets if your horse finishes second to the favourite in selected races.

If you're looking for the best odds boosts, enhanced prices from Unibet consistently offer the best value.

Best Site For Football Betting: BetMGM

Every bookie offers football betting, but the best betting sites stand out with exclusive offers, value odds and extra features like live streaming. 

Taking these factors into account, BetMGM currently tops our list of the best football bookmakers in the UK.

Why we Picked BetMGM

BetMGM is a relatively new betting site that came to the UK in 2023, with a big reputation in the United States. 

As MGM is an American company, we were unsure if the UK's favourite sports would get enough attention when we tried out the UK version of the site.

Those suspicions were unfounded and we now rate BetMGM as the best football betting site, based on our latest tests.

The free 'Golden Goals' prediction game is the standout promotion, with a £1million jackpot for correctly predicting six football scores.

If you get a minimum of two predictions right, there are other prizes on offer, ranging from free bets to a share of £5k.

We’re also impressed by the 'In-Play Boosts', offering 50% extra profit on live bets for selected Premier League games. 

With an average of 180 live betting markets per match, there are plenty of opportunities to take advantage of this feature.

Who It's For

BetMGM is an ideal site for betting on the Premier League in particular.

The bookmaker is an official partner of Newcastle United, Tottenham Hotspur and Wolverhampton Wanderers, offering 10% profit boosts for winning bets placed on these teams.

On an average Premier League matchday, there are more than 40 price boosts available across all games combined.

BetMGM offers extensive PL bet builder options, featuring dozens of markets. In our testing, we found a recent Ipswich Town vs Crystal Palace match had 62 same-game acca markets.

More Football Betting Options

William Hill is home to some football promotions that BetMGM doesn't have, like early payouts and free bets for correctly predicting match statistics.

Ladbrokes is a go-to site for live football streams. Once signed up, games from leagues like Spain's La Liga and the Dutch Eredivisie can be watched live while you bet.

Best Bookmaker For Horse Racing: Coral

Our latest user surveys show that over 52% of bettors in the UK have placed a bet on a horse race in the past year. 

The popularity of racing means that bookmakers compete fiercely for business from racing punters, especially when major festivals like Cheltenham come around. 

Coral is the best horse racing betting site in 2025. Here we examine why:

Why we Picked Coral

Coral is a household name in horse racing, with roots as a racecourse bookmaker dating back to 1926. 

The bookie sponsors major races like the Coral Cup at Cheltenham, which tells us a lot about its commitment to the sport.

After thorough testing, we found the 'Coral Racing Club' to be the standout promotion here, with exclusive prizes on offer at no extra cost when you join. 

After signing up, we had access to competitions with prizes like raceday tickets and visits to trainers' yards.

We like the 'Racing Super Series' game as well, which challenges you to predict a horse to place in seven races for a share of a £25k prize pool.

While we haven’t won yet during testing, recent payouts - like 42 winners sharing £543.48 each - demonstrate this game’s potential.

Other perks include live streaming, best odds guaranteed, odds boosts and extra each-way places.

Who It's For

Coral is a good option for experienced horse racing bettors who want a range of features and promotions to choose from.

The mobile betting app is highly-rated by our review team and Gambling.com users alike, so if you place most of your bets via mobile, Coral will suit you.

If you're looking for a stripped-back site without too many bells and whistles, Coral might not be the best choice.

More Horse Racing Betting Sites

The Tote is a strong alternative if you like pool betting - with all money placed on a race shared between winning punters. This can mean greater returns if you like to back outside shots.

BetGoodwin has four money-back specials (more than Coral and other leading betting websites) where you get your stake back if your horse loses in certain scenarios.

If you like to back Lucky 15s or Lucky 31s, Fitzdares has profit boosts on both.

Bet UK is handy for watching races while you bet. We've watched races from the UK, Ireland, France, the USA and Chile using the Bet UK website and app.

Best Site For Live In-Play Betting: bet365

One of the big advantages of online betting is the opportunity to place in-play bets while watching sport live. 

Our research shows that the best live betting sites, like bet365, offer a vast selection of in-play markets, outstanding live odds and extra features like live streams.

If you bet in-play regularly, these are some good bookmakers to consider.

Why we Picked bet365

bet365 was one of the pioneers of in-play betting at the turn of the century and our latest tests confirm it remains an industry leader today.

The streaming service is comprehensive, with over 600,000 sporting events shown live for bet365 customers annually. 

During testing, we watched streams of horse racing, golf, football, tennis, NBA, NFL and cricket.

The streams are consistently high-quality and there are very few loading issues, something which other sites struggle with.

To access streams, your account needs to have a positive balance, or you need to have placed a bet in the previous 24 hours.

We were also highly impressed by bet365’s extensive range of in-play markets. For example, a WTA tennis match comes with over 70 live betting options, along with an in-play bet builder.

Another in-play betting feature worth mentioning at bet365 is partial cash out. This allows us to cash out a portion of our bet, leaving the remainder to play out at the original odds.

Who It's For

While we've highlighted bet365 for in-play betting, this bookmaker is an all-rounder, as evidenced by the fact that it has over 90 million customers worldwide.

No matter what sport you're betting on, bet365 will have competitive odds and a range of markets to bet on.

More Live Betting Options

Kwiff is an interesting alternative for in-play betting, with unique offers like 'supercharged cash out', where cash out values are randomly boosted.

If you like to use statistics to your advantage, Virgin Bet has a live event centre which makes it easy to track in-play stats.

Bwin is a site that gives you lots of options with live bets. For instance, we counted 120 live betting markets available for a Premier League football match during our testing.

BetVictor is another strong live betting site - with in-play odds rarely beaten by competitors.

Best Site For Esports Betting: Betway

Esports betting has surged in popularity in recent years, with market projections now suggesting the industry will be worth £19million by 2031. 

When we test any online bookmaker, we expect to see a range of betting markets for competitive video gaming. 

Betway is the best Esports betting site based on our latest reviews, with the best markets and odds.

Why we Picked Betway

Betway's Esports offering has really impressed us. The site has a dedicated section which is prominent on the homepage - indicating how seriously they take Esports.

Betway is the only site we've tested that has an Esports free bet club. We placed £25 on Esports accumulator bets within a week and received a £10 free bet as a reward.

The key thing to note here is that the accumulators must be placed between Monday and Sunday, with the free bets credited to your account the following Monday. Also be aware that the total minimum odds of the accumulator must add up to 2/1 or more.

There are plenty of Esports live streams as well, with games like Counter-Strike 2 and Dota 2 available to watch while you bet.

During testing, we found Betway’s Esports streams worked best on mobile, with the app offering a more reliable experience than the browser version of the site.

Who It's For

If you plan to place most of your bets on competitive video games, Betway is ideal.

The free bet club is tailored for accumulator backers. So if you plan to back Esports multiples regularly, this bookmaker is highly recommended.

For fans of other sports, Betway also offers a variety of odds boosts, including 'Super Boosts' which significantly enhance the value of selected markets.

More Esports Bookmakers

Pub Sports is a good alternative to Betway for streaming Esports while betting. Most of the streams come directly from Twitch, but it's handy to have them all organised in the one place alongside their betting markets.

When we compare odds across the best bookmakers, Parimatch consistently has the top Esports prices, along with Betway.

QuinnBet has a unique promotion for Esports and online casino fans. Place £10 or more on Esports bets to unlock five free spins for slot games.

Meanwhile, Grosvenor Sport stands out with its extensive market coverage. For instance, when betting on Counter-Strike, we found dozens of markets across 11 different leagues, including the CCT European Finals and ESL Challenger leagues.

Best Betting App: Betano

Betting apps often deliver a more user-friendly experience than desktop sites or mobile browser versions of bookmakers.

When you download an app, you can get perks like exclusive mobile bonuses and push notifications telling you about the latest odds. Apps often come with reduced loading times and a better overall design as well. 

Betano is our favourite betting app in 2025, according to expert research and user surveys.

Why we Picked Betano

Betano ranked highest in our latest round of app testing and its popularity is reflected in user reviews: 4.5/5 stars from over 43,000 Google Play users and 4.6/5 stars from 12,467 App Store users.

The app loads quickly and isn't prone to crashing. In our recent tests on Android and iOS, it didn’t crash once - outperforming apps from other bookmakers that glitch frequently.

Live streaming is another highlight, with the app offering high-definition video coverage of horse races from the UK, Ireland and eight other countries. Greyhound races are streamed as well.

As part of the BetVictor portfolio, Betano comes from a trusted British gambling company, so you know the app is licensed and safe to download.

Betano is also the main shirt sponsor of Aston Villa and the app comes with exclusive odds boosts for Villa’s Premier League and Champions League matches. 

The app also sponsors the UEFA Europa League and Conference League competitions, lending further credibility to this brand.

Who It's For

If you prefer placing bets on your mobile device and value competitive odds, the Betano app is an excellent choice.

Like its sister-site BetVictor, Betano consistently offers high-value prices, particularly for horse racing, with odds rarely beaten by competitors.

If free bets and odds boosts are key factors for you, Betano delivers on both fronts, making it a standout option for app users looking for promotions.

More Betting Apps

talkSPORT BET is another highly-rated app, with boosted bet builders and a free football score prediction game. There aren't many better apps out there for betting on football.

LiveScore Bet is an app with a strong welcome offer. The offer for new customers comes with £30 worth of free bets. There are also plenty of live streams on the app, including tennis matches.

Unibet isn't rated as highly by users as the other betting apps in our list. However, we feel it's worthy of inclusion because you can stream football, tennis, horse racing and all of the major American sports to your mobile device.

Best Bet Builder Site: Bzeebet

Bet builders allow you to combine multiple markets from the same game and have become really popular with punters.

These same-game accas were introduced as recently as 2018, so the best bet builder sites are continuing to develop this bet type, with new features and perks.

Based on our latest reviews, Bzeebet is the best site for same-game accas in 2025.

Why we Picked Bzeebet

Bzeebet ranks as the best bet builder site for two key reasons. Firstly, it allows you to combine up to 30 legs in a single bet - an option matched by only a handful of other bookmakers.

More importantly, Bzeebet's bet builder covers 10 different sports - far beyond the industry average of four or five.

During our testing of this site, we placed bet builders on football, tennis, rugby union, rugby league, ice hockey, cricket, basketball, baseball, American football and Australian Rules football.

We also enjoyed placing multi-game builders, where you can combine markets from different games that normally wouldn't be eligible for accumulators.

For instance, you could bet on a player to score two goals in a football match along with a basketball player to score 30+ points in an NBA game.

The icing on the cake is Bzeebet's 'Combo Boost' offer, which boosts profits on successful builders consisting of four legs or more.

Who It's For

Bzeebet lacks some bells and whistles, like live streams and early payout deals. But if you're mainly looking to place bet builders, this is a great site to sign up with.

Punters who want a wide range of markets with uncomplicated bonuses will enjoy what this bookmaker has to offer.

More Bet Builder Sites

QuinnBet is another good option, as this site has offers specifically for same-game accas. 

For example, you get a £2 free bet whenever you bet £20 or more on a builder with a minimum of three legs.

When we signed up with NetBet, we got two free bet builders worth £10 each once we had placed our first £10 bet.

Like Bzeebet, Unibet has a range of multi-match builder options.

Our favourite new betting site, Bet442, comes from the same betting company as Bzeebet (AG Communications), so it has a very similar bet builder with 10 different sports available.

Best Cricket Bookmaker: Unibet

Cricket betting is big business in the UK and the best cricket bookmakers offer a wide range of cricket markets and promotions.

In-play cricket betting is particularly important, considering the length of matches and volume of bets placed in-play (especially in the Test format).

We've bet on ODIs, Twenty20 matches and Tests with dozens of online bookmakers and we reckon Unibet is the best site for cricket betting in the UK.

Why we Picked Unibet

Unibet tops our cricket betting list with features like live streams, odds boosts, loyalty free bets and ball-by-ball betting.

International test matches, one-day internationals and selected domestic games are streamed live when you have a Unibet account.

Unibet’s cricket streams are among the best in terms of quality and reliability. Stream crashes are rare, occurring only when there’s an issue with the viewing device.

While watching games, we had access to 'Action Betting' markets. These allow you to place live bets on the outcome of every ball that's bowled in a match.

Unibet's flagship promotion is enhanced odds, with 'Uniboosts' applying to dozens of cricket markets every day.

Another perk is access to free bets, which usually come in the form of loyalty rewards for regular betting.

Who It's For

Anyone who bets on cricket regularly will enjoy what Unibet has to offer - no matter what format of the game you prefer.

Fans of tennis, darts, football, snooker, Esports and American sports will also enjoy Unibet. 

All of these sports come with live streams, including of top football leagues like La Liga, Serie A, the FA Cup and the EFL Championship.

More Cricket Betting Options

William Hill is another good betting website to explore for cricket odds boosts, with former England international Phil Tufnell nominating markets for price enhancements.

Spreadex is one of the only bookmakers to make our list that offers cricket spread betting options. This provides a chance for bigger winnings on markets like run totals if your prediction is accurate - but it also comes with extra risk if your bet is way off the mark.

10bet has a unique deal which rewards regular cricket betting. If you place £40 or more on cricket in a month, you'll get a £6 free bet.

bet365, meanwhile, has an impressive range of live cricket markets, as well as a selection of live streams to rival Unibet.

Best Golf Bookmaker: BoyleSports

Our golf betting experts and Gambling.com users have selected Fitzdares as the best golf betting site in 2025, taking into account factors like odds, markets and extra place promotions.

Why we Picked Fitzdares

Fitzdares has everything we look for in a golf betting site, including a wide range of markets, valuable odds, competitive each-way terms and unique offers.

When you visit the golf section, all available offers are listed at the top of the page. Below that is a comprehensive list of upcoming tournaments and outright markets for big events like the majors and the Ryder Cup.

When comparing Fitzdares' odds with leading bookmakers, we find that they often provide the best value, particularly when you look down the board at less-fancied golfers.

In terms of specific golf offers, there are free in-play bets whenever you back five players in a tournament. Five places are generally paid out as standard for most events.

A unique Fitzdares feature is the ability to negotiate odds directly with oddsmakers via phone, email or 24/7 live chat

We tried this for three PGA Tour events when testing the site and managed to negotiate better odds on all three occasions.

Who It's For

Fitzdares has a history as a boutique bookmaker that prides itself on catering to customers. So, if you're looking for a bespoke, personal service, this is the right betting site for you.

There are compelling offers available for football, cricket, tennis, horse racing and NFL betting, so if you like any of these sports, it's worth opening a Fitzdares account.

More Golf Betting Sites

Star Sports isn't a household name yet but this relatively new betting site puts a big emphasis on golf. 

The range of golf markets is second-to-none, with upwards of 50 betting options for some events.

bet365 has some of the best each-way place terms in the business, giving users the chance to customise extra places, with 12 places paid for some of the majors.

BoyleSports' early payout offer (when your player leads at the end of the third round) earns this site a mention, while Sporting Index has golf spread betting markets alongside fixed odds.

Best Site For Low Deposits & Fast Withdrawals: Kwiff

Bettors often prefer the bookmakers that make it quick and easy to deposit and withdraw funds to your account.

Fast withdrawal betting sites, whil bettors on a budget favour low deposit bookies, so they can place bets online without having to make a big financial commitment.

Kwiff gets full marks from our review team when it comes to payments and withdrawals.

Why we Picked Kwiff

Kwiff is known for bringing the element of surprise to online betting, with promotions like random odds boosts, boosted cash outs and surprise free bets.

However, when it comes to withdrawals, most punters prefer reliability over surprises.

We've found that Kwiff delivers in this regard, with a fast service for withdrawing winnings from your online sports betting account.

We tested the withdrawal times for all available payment methods at Kwiff and found that withdrawals made using PayPal and Ecopayz arrived in our accounts instantly.

Kwiff’s minimum deposit and withdrawal amount is £10 - reasonable, though some sites offer lower limits. The minimum amount you can withdraw is set at £10 as well.

Withdrawals to debit cards such as Visa and Mastercard are relatively quick, with funds usually reaching your account within 1-2 banking days.

Who It's For

Kwiff is generally designed for punters seeking an extra bit of excitement and unpredictability.

With 'supercharged cash outs', when you cash out a bet in-play your winnings can be boosted at random - which is always a welcome surprise.

If you want a range of payment options with fast withdrawals and flexible bet limits, Kwiff is the best betting site to choose.

More Bookmakers With Quick Withdrawals & Low Deposits

Midnite is a new site with flexible limits on bets and deposits, with the minimum deposit amount set at £5.

Lottoland is one of the only online bookies that allows you to deposit as little as £1, in case you want to place a small bet.

Grosvenor, meanwhile, is a reliable option for fast payouts, with withdrawals to all major banks and PayPal processed instantly and arriving in your account within three hours.

How we Test, Review & Rate Betting Sites

We follow a strict review and rating process , which involves signing up for betting sites and testing all of their features, before sharing our findings and assigning a rating to each site.

Our 10-Step Testing Process

Here is a basic outline of the 10-step process we undertake when testing a betting site:

1. Check if the bookmaker is licensed, safe and secure.
2. Sign up to the site and verify our ID.
3. Deposit real money to the betting account.
4. Claim the welcome offer and verify the terms and conditions.
5. Analyse the value of the odds and number of betting markets available.
6. Claim promotions for existing customers and verify their T&Cs.
7. Place a range of different bet types across different sports.
8. Contact customer support to ensure a high level of service.
9. Test a site on both (iOS & Android devices) and desktop.
10. Withdraw funds to confirm available payment methods and average processing times.

Red Flags: Sites to Avoid

When following the testing process summarised above, there are certain red flags we look out for. If any of them are present, we won't include the bookmaker in our list.

• Unlicensed & Unregulated: As we've covered, any site we review must be fully licensed and regulated by the United Kingdom Gambling commission in order to feature at Gambling.com.
• No SSL Encryption: If a site does not have SSL encryption, then you can’t trust that your personal data will be kept safe and private.
• Restrictive Bonus Terms: If a site’s offer has unrealistic wagering requirements or overly restrictive odds, it's best to avoid it
• Unclear Terms & Conditions: Terms should be clearly laid out so there are no nasty surprises when you sign up to an online bookmaker.
• Low Winnings Limits: A site should not impose excessively low limits on winnings.

Our Rating System

After completing our 10-step process and ensuring no red flags, we assign an overall rating.

For each of the categories below, we assign a score out of 10. We then calculate the average score based on this, which is the overall rating for the site.

For example, a site that scores a total of 87 when all scores are combined, will get an 8.7/10 rating from us.

• Sports & Markets
• Promotions
• Payments
• Customer Support
• Reputation & User Feedback
• Site User Experience
• Mobile Features
• Responsible Gambling
• Live In-Play Betting Features
• Value of Odds

Our Expert Review Team

Our award-winning review team is made up of experienced gambling industry professionals, who help make Gambling.com the go-to source for betting site reviews. 

Collectively, our experts have amassed decades of experience across various roles in the online betting industry. The majority of us are also active bettors, so we know what punters want from a modern sports betting site.

Our objective, in-depth reviews helped us to earn the prestigious 'Sports Betting Affiliate of the Year' award at the eGaming Review Awards in London.

Here's some more information on the professionals who test and review bookmakers for Gambling.com:

New Betting Sites Reviewed by Gambling.com

We regularly update our site with new reviews after a bookmaker passes our testing and review process.

Our experts have been busy of late, so here's a quick look at some of the new bookmakers we've recently reviewed in-depth:

Midnite

We recently published a Midnite betting review which covers everything this sportsbook has to offer UK bettors.

Here are some standout features we found at Midnite:

• football free bets and boosts
• NFL enhancements and free in-play bets
• three different weekly free bet clubs 
• live streams of horse races and Esports clashes

However, there’s room for improvement to elevate this site further.

For example, while there is solid live streaming coverage of horse racing, there aren't many specific offers to claim for racing punters.

Instant withdrawals are not yet available on this site. We've found that it takes around 48 hours on average to receive funds when you make a withdrawal, which could be improved.

Lottoland

Our Lottoland review covers the sportsbook side of a brand primarily known for its lottery options (as the name suggests).

Despite being lottery-focused, Lottoland offers plenty for UK sports bettors. Some of the best features here are:

• regular enhanced football prices
• weekly free bet club
• refunds on 0-0 draws when you bet on Premier League games

Similar to Midnite, Lottoland could take things up a notch by offering more horse racing promotions. For example, you don't currently get best odds guaranteed with this betting site.

Best Payment Methods to Use When Betting Online

The best bookmakers in the UK have a range of payment options.

Below are some of the methods we recommend for depositing and withdrawing money to your online sports betting account.

Debit Cards

Debit cards can be used at all licensed sports betting websites. Depositing funds is straightforward - just enter your card details.. 

UK-licensed bookmakers cannot accept credit card deposits due to legal restrictions.

PayPal

PayPal is a globally recognised e-wallet and a convenient choice for online betting. 

It’s quick and easy to set up a PayPal account and there are dozens of online PayPal bookmakers to choose from. 

Be aware that PayPal deposits may not qualify for certain promotions or free bet offers

Trustly

Trustly is a secure e-wallet that facilitates smooth payments.

A key advantage with Trustly betting sites is that you don’t need to create an account for this payment method. 

Instead, simply enter your regular card details and select Trustly to deposit or withdraw - Trustly essentially works as a bridge between your bank account and the bookie you're using.

Boku

Boku is a unique payment method that also allows you to deposit funds without needing to provide card details. 

With Boku bookmakers, deposits are charged directly to your phone bill, keeping them off your bank statement.

Neteller

Neteller is one of the most popular e-wallets in the UK and is frequently used for online betting.

Like other e-wallets, however, deposits made through Neteller may not always qualify for welcome offers. 

For this reason, always check the terms and conditions before depositing and betting with Neteller.

PaysafeCard

PaysafeCard doesn’t link directly to your bank account, so PaysafeCard bookmakers provide a certain amount of privacy when betting online.

You can use PaysafeCard for both deposits and withdrawals. A unique 16-digit PIN code will need to be entered when depositing or withdrawing funds.

Skrill

Skrill, previously known as Moneybookers, is another e-wallet worth considering. 

Some betting sites that accept Skrill are among the best bookmakers in the UK.

To use Skrill, you set up a separate account where you link your bank details before transferring funds to your betting account. 

Apple Pay

Many UK betting sites accept Apple Pay, allowing users to make secure and quick deposits directly from iPhones or other Apple devices. 

This payment method is increasingly popular for its convenience, as it eliminates the need to enter card details or share sensitive information.

Responsible Betting Tips & Resources

At Gambling.com, we believe that responsible betting is essential to ensure gambling remains an enjoyable pastime.

The best online bookmakers take this responsibility seriously, offering tools and support to help bettors stay in control.

For most people, betting is entertainment, not a source of reliable income. To help you gamble safely and responsibly, here are some practical tips and resources to consider:

1. Stick to a Betting Budget

Determine a weekly or monthly betting budget that fits your finances and stick to it - even during winning streaks.

2. Avoid Chasing Losses

Gambling responsibly means making decisions with your head, not your heart.

Chasing losses can lead to poor decisions and increased financial risk. 

Accept losses as part of sports betting and don't try to win them back, particularly by betting on markets you don't have any knowledge of.

3. Use Responsible Gambling Tools

Licensed bookmakers offer a variety of tools to help you stay in control, including:

• Deposit Limits: Allows you to set a maximum amount of money you can deposit into your account within a specified period (e.g. daily, weekly, or monthly). 
• Loss Limits: Caps the total amount of money you can lose within a defined timeframe (e.g. per day or week). 
• Time-Outs: Temporarily blocks access to your account for a short period (e.g. 24 hours, 7 days, or up to six weeks). Useful as a cooling-off period.
• Self-Exclusion: Blocks access to your account for a longer, fixed period (e.g. one year, or longer). This is the tool to use if you feel you need to step away from gambling entirely.
• Reality Checks: Notifications that help you track your betting activity, including time spent, money wagered and winnings/losses over a set period of time. 
• Bet Limits: Sets a maximum amount for individual bets and encourages strategic online betting by keeping stakes within reasonable limits.
• Self-Assessment: Some betting websites offer a self-assessment questionnaire, which provides an opportunity to reflect and examine if you're at risk of having an issue. 

4. Seek Support When Needed

If you or someone you know is struggling with gambling, there are organisations ready to help. We recommend using these trusted resources if necessary:

BeGambleAware

Provides information to help people make informed decisions about their gambling. Offers a directory of support services and practical tools to promote safer gambling.

GamCare

Operates the National Gambling Helpline, offering free, confidential advice and support 24/7. Provides live chat, group chat rooms and face-to-face counselling. 

GAMSTOP

A free service that allows individuals to self-exclude from all online gambling companies licensed in Great Britain. 

National Gambling Helpline

Operated by GamCare, this helpline provides free, confidential advice and support for anyone affected by gambling problems. Available 24 hours a day, seven days a week.

Safer Gambling UK

Offers information and resources to promote safer gambling practices. Provides advice, helplines, and tools to help individuals stay in control.

5. Why Responsible Gambling Matters

Betting should be enjoyable and should never be a cause of stress or financial difficulty.

Always remember to gamble responsibly and enjoy the best of online betting. For more information, check out our dedicated responsible gambling hub.

Why we Only Highlight Licensed Bookmakers

As we’ve highlighted throughout this guide, UK Gambling Commission approval is essential for any reputable betting company.

The UKGC is among the most respected regulatory bodies in online betting - here’s why it has earned that reputation:

• Personal Data Protection: The UKGC ensures betting sites safeguard bettors' personal data. Personal data can only be obtained for the prevention of crimes, such as money laundering, and not for any other purpose.
• Responsible Gambling Code: In order to obtain a licence, a bookmaker must make responsible gambling information available to customers and follow a strict code of practice.
• Gambling Licence Enforcement: Sites that violate regulations risk heavy fines or risk losing their licence altogether, which would legally prevent them from offering services to customers in the UK.

Our Final Thoughts on the Best UK Betting Sites

We've reviewed and ranked the UK's best betting sites - focusing on competitive odds, valuable promotions, and user-friendly platforms - so you can bet with confidence.

The list on this page is updated regularly, ensuring new bookmakers meet our strict criteria for recommendation.

Remember that no matter which site you bet with, betting should always remain an enjoyable pastime. It should add excitement to watching your favourite sports, but it’s important to stay in control. 

With this in mind, set your limits, stick to them and always remember to gamble responsibly. If you ever feel overwhelmed, don’t hesitate to seek support.