Best New Betting Sites UK May 2024

Author Image Written by Michael Butlin GDC - Icon - Black - Info
Fact Check Icon Fact Checked byKevin TaylorGDC - Icon - Black - Info
Date IconLast Updated: 

The best new betting sites in the UK, ranked and compared. Find the latest bonus offers from new betting sites here.

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  1. 1
    BzeeBet Sports
    Established 2022
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    Dual Bet Site & Casino Platform
    Free Bet Thursdays - Earn Free Bets Every Week
    Accumulator Boosts of up to 77%
    Bonus Code
    not required
    Live Streaming
    In-Play Betting
    Bet Builder
    Cash Out
    Acca Insurance
    Bzeebet is relatively new but already offers everything we expect from the best online bookmakers, including features such as live betting, cash out, bet builder and accumulator boosts.
  2. 5
    BetMGM UK Sports
    Established 2023
    More Details
  3. 8
    Hey Spin Sports
    Established 2020
    More Details
  4. 10
    Zet Bet Sports
    Established 2022
    More Details
  5. 11
    BritainBet Sport
    Established 2020
    More Details
  6. 12
    Mr Mega Sports
    Established 2021
    More Details
  7. 13
    BetItOn Sportsbook
    Established 2020
    More Details
  8. 15
    Rhino Bet Sport
    Established 2021
    More Details

Best New Betting Sites - Our Picks

Below, we've categorised the best new sports betting sites, showcasing our favourite features while also underlining areas where these new betting sites have room for improvement.

Best New UK Betting Site For Football: BetMGM (Launched 2023)

Best Features: BetMGM is a brand-new UK bookie that is making waves among football punters thanks to its free Golden Goals football prediction game which gives you a chance to win up to £2million. There are also five weekly acca profit boosts worth up to £1,000 each.

Biggest Negatives: Not many horse racing promotions - but there are live streams of racing.

Alternative: Heyspin

Our View: BetMGM is new to the UK but has already built a strong reputation in the United States (think MGM Resorts in Las Vegas). We've been impressed by the range of promos already on offer here for such a new site.

Our Expert's Opinion - Michael Butlin:

"BetMGM's Golden Acca offer adds serious value to my weekend accumulators with profit boosts up to 50%.

"I like to place four or five-leg accas mainly, but you can go as big as you want with this promo. The more legs in the multiple, the greater the reward.

"I like BetMGM's welcome offer and took advantage of £40 in free bets, but I'd like to see football live streams made available to take this bookie to the next level."

Best New Betting Site For Free Bets: Bzeebet (Launched 2022)

Best Features: Free bets for new and existing customers. The sign-up offer matches your first £10 bet and free bets can also be claimed every week after you've signed up.

Biggest Negatives: No live streams available yet.

Alternative: BritainBet

Our View: Bzeebet's 'Free Bet Thursdays' promotion was key to this new betting site securing a place on our list. Simply place £20 on accumulators throughout the week to get a £5 free bet every Thursday, with no nasty strings attached.

Best New Horse Racing Betting Site: BetGoodwin (Launched 2022)

Best Features: BetGoodwin is home to the best money-back special offers for horse racing bettors. You get money back as a free bet if your horse is beaten by a 50/1+ runner, if it falls at the last, or if it's beaten by a nose.

Biggest Negatives: Acca insurance not available.

Alternative: Tote

Our View: We love watching races while betting and there is no minimum stake even required to watch BetGoodwin's racing live streams. Money-back specials and best odds guaranteed on all UK and Irish races are other big positives.

Our Expert's Opinion - Diarmuid Nolan:

"As an avid racing punter, I know how valuable money-back specials can prove to be in the long run if you back horses regularly.

"BetGoodwin offers an impressive range of money-back promos, comparable to anything I've seen from the best-known bookies in the industry (including NRNB for Cheltenham and the Grand National).

"While I'd like to see a few more offers geared towards multiples and accas, BetGoodwin is my go-to new betting site at the minute. The site is new and fresh but the Goodwin Racing telephone betting company has been around for as long as I can remember, so I know I'm betting with an established brand."

Best New Bookmaker For Bet Builders: ZetBet (Launched 2022)

Best Features: ZetBet has one of the most flexible bet builders of any new betting site in the UK, where you can combine selections into a same-game acca of up to 30 legs, more than most other bookies allow.

Biggest Negatives: Not as many horse racing markets as some rival sites.

Alternative: Betiton

Our View: Like most punters, we've tried our hand at bet builders in the last couple of years. The same-game acca from ZetBet offers more choice than most and is an option for cricket, football, tennis, rugby, basketball and American football.

Best New Betting Site For Esports: Luckster Sport (Launched 2022)

Best Features: Luckster Sport has more comprehensive Esports betting options than most new betting sites, with markets available for Warcraft 3, StarCraft, Rainbow Six, League of Legends, Overwatch, DOTA 2, Counter-Strike and many more games.

Biggest Negatives: No live streaming.

Alternative: Tebwin

Our View: It's essential to include an Esports option when ranking the best new betting sites, given the rise in popularity of gaming betting. Luckster is the clear standout in this area, with a range of Esports markets and free bets available.

Best New Betting Site For Odds Boosts: talkSPORT BET (Launched 2023)

Best Features: If you want some extra value with enhanced prices, talkSPORT BET is a great option to explore. We took advantage of enhanced accas, broadcast boosts (boosts for live TV games), racing price boosts and enhanced bet builders here.

Biggest Negatives: No acca insurance.

Alternative: Spinzwin

Our View: This well-known media company has teamed up with BetVictor to launch a new bookmaker, so the site already has a professional feel. It's nice to see pundit and ex-footballer Alan Brazil getting in on the boosted odds action with enhanced bet builder picks.

Our Expert's Opinion - Kevin Taylor:

"Whether I'm backing an outsider in The Masters or a long-odds runner at Cheltenham, I'm always trying to squeeze extra value from my bets.

"talkSPORT BET's price boost offers give me extra bang for my buck across a range of markets. I like to bet on a variety of different sports, so this is an ideal offer for me.

"From enhanced accas to price boosts on major events, there's something here for everyone."

Best New Mobile Betting Site: Kwiff (Launched 2015)

Best Features: Kwiff has bespoke betting apps for Android and iOS which make it quick and easy to place bets. This new UK bookmaker also offers unique promotions like randomly boosted odds after your bet is placed.

Biggest Negatives: Not many live streams here.

Alternative: Sport

Our View: We appreciate the range of betting options provided by Kwiff to punters, including apps for popular devices and a mobile browser site that functions seamlessly. A 4.5/5 App Store rating chimes with our experience using this new betting site's mobile platforms.